Nike Nike was founded in 1964 by Philip Knight and Bill Bowerman. They started to design shoes that were lighter‚ better padded‚ and featured waffle like patterns in their rubber sole. At first not much commercial success. After that they started importing low cost‚ high quality running shoes out of Asian countries. A deal was made with Onitsuka to import these hoes to the US‚ there were sold under the brand name ‘Blue Ribbon Shoes’ (BRS). Their initial shipment were only 200 shoes. By 1964 BRS
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Nike Inc.: Study of value chain functions and how they contribute to the success of Nike. Prepared by Helgi Frimannsson MBA 640A Dr. Norcio 2/19/2007 When Bill Bowerman‚ a former track-and-field coach at University of Oregon and co-founder of Nike Inc‚ once said "if you have a body‚ you are an athlete"‚ his words marked the foundation for a future business venture. Built on this quote is Nike´s mission statement that states: bring inspiration and innovation to every athlete in the
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History of Nike and E-commerce Nike is a major publicly traded sportswear and equipment supplier based in the United States. Nike‚ originally known as “Blue Ribbon Sports” was founded by University of Oregon track and field coach Bill Bowerman and student athlete Philip Knight in January of 1964. Blue Ribbon Sports was operated out of Knight’s automobile trunk‚ as a distributor for Japanese shoe make Onitsuka Tiger. Three years later in 1967‚ Blue Ribbon Sports opened up its first retail store
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Introduction To Nike Company Philip H. Knight‚ the entrepreneur of Nike had been rewarded as "the most powerful person in sports" by Sporting News in 1993 and with his partner‚ Bill Bowerman‚ who was a coach at the University of Oregon‚ was introduced fitness routine as the concept of jogging. Knight and Bill started their partnership to distribute a company called Blue Ribbon sport and later known as Nike. Inc. Knight’s main contribution is that‚ he transformed the sport shoes into market
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Running head: INTERNAL AND EXTERNAL FACTORS IN NIKEInternal and External factors in NikeMelena GillihanUniversity of PhoenixInternal and External factors in NikeBateman and Snell (2007) state that‚ "Management is the process of working with people and resources to accomplish organizational goals" (Chap.1‚ pg 16.) In order for this to work and run smoothly the four functions of management come into play; leading‚ controlling‚ organizing‚ and planning. The four functions are impacted by internal and
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promising to place an order after his "partners" examined them. Back in the United States‚ Knight borrowed money from his father to pay for the samples‚ and he sent a few pairs to his former University of Oregon coach‚ Bill Bowerman‚ who quickly became his partner. Putting up $500 each‚ Bowerman and Knight officially formed Blue Ribbon Sports
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governments have played while summarizing the strategic and operational challenges facing global managers at Nike. Having standards in place will protect the organization from a major crisis like the one formally faced by Nike. Philip Knight and Bill Bowerman created the world’s largest sportswear company‚ Nike‚ in 1962. Nike now controls more than 40% of the U.S. Market for sports related goods. However‚ Nike does not have one shoe factory in the United States (Miller‚ 1995). As Nike continues to make
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High interest in sports gave Knight the impetus to study the way track shoes were being made and marketed in the late 1950s. For assistance he consulted his coach‚ the University of Oregon’s famed Bill Bowerman‚ who himself would become a senior member of the Nike team. Together they determined that American shoes were inferior in style and quality‚ too heavy‚ and too easily damaged. The Japanese‚ on the other hand‚ were experimenting with new‚ trimmed-down
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Case Report - Nike Introduction Many of us know Nike for the clever maketing campaigns‚ celebrity athelets‚ "swoosh" logo‚ and "Just Do It!" slogan. In 1963 the world’s largest athletic shoe company was founded by Philip Kight and Bill Bowerman for $500 apiece and a handshake‚ and today has over $9 billion in revenues. After several years of record breaking performance Nike’s global labor practices were brought to the attention of the public as early as the 1990s. Which included publishings
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Nike (NKE) In the 1950’s‚ Bill Bowerman‚ a track and field coach at the University of Oregon‚ began cobbling shoes for his runners. Bowerman and one of his runners Phil Knight formed Blue Ribbon Sports and sold shoes for Tiger shoes in 1964. While Knight was selling the shoes‚ Bowerman was ripping them apart to see how he could make them lighter and made his runners test his improved shoes. Their first full-time employee‚ Jeff Johnson‚ was an early designer of shoes and came up with the name Nike
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