•Nike is a company. •Nike is a brand. •Simplify and go. •The consumer decides. •Be a sponge. •Evolve immediately. •Do the right thing. •Master the fundamentals. •We are on the offense – always. •Remember the man. (The late Bill Bowerman‚ Nike co-founder)" Manager Manifesto -It is a set of Core Principles that describe how Nike managers lead with excellence * Lead * Coach * Drive * Inspire Objectives: * Protect and improve Nike’s position as the number one
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The History Of Nike Inc. Nike (originally known as Blue Ribbon Sports)‚ was founded by University of Oregon track athlete Phil Knight and his coach Bill Bowerman in January 1964 (Yahoo finance NKE profile page as of Jan. 2 2008). The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger‚ making most sales at track meets out of Knight’s car. Many top Oregon runners began wearing the shoes‚ and the shoe’s popularity grew quickly because of Kennan Meyer. The company’s first
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in the sports footwear and fashion industry‚ with annual sales exceeding $ 12 billion‚ more than half of which now come from outside the United States. The company was co-founded in 1964 by Phil Knight‚ a CPA at Price Waterhouse‚ and Bill Bowerman‚ college track coach‚ each investing $ 500 to start. The company‚ initially called Blue Ribbon Sports‚ changed its name to Nike in 1971 and adopted the “Swoosh” logo recognizable around the world originally designed by a college student for
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would come to define many aspects of popular culture and myriad varieties of cool. Nike emanated from two sources: Bill Bowerman ’s struggle lighter‚ more durable racing shoes for his Oregon runners‚ and Knight ’s search for a way to earn a living without having to give up his love of athletics. Bowerman track coach at the University of Oregon where Phil Knight ran in 1959. Bowerman desire for better quality shoes clearly influenced
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footwear‚ apparel‚ equipment and accessories. • Originally known as Blue Ribbon Sports (BRS)‚ it started with an idea to make the footwear lighter to give competitive advantage to athletes by track athlete Philip Knight and his coach Bill Bowerman in January 1964. • One of the major goals of NIKE is product innovation and product improvement. • Business strategy to target most of the sports around the world and to produce distinct and comfortable footwear and apparels. •
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Blue Ribbon Sports. The company was headquartered in Oregon. It was founded by Bill Bowerman and Philip Knight. Philip Knight was a track athlete at the University of Oregon and his track coach‚ Bill Bowerman‚ helped him launch his idea. The company’s mission was to bring inspiration and innovation to every athlete in the world (help-us.nike.com). Bill Bowerman says that if you have a body‚ then you are an athlete. Bill and Philip’s vision was to help the world by making state of the art sporting
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systems‚ processes and networks within the organization to provide a sustainable differentiating factor among competitors and customers. Introduction: Nike was founded in the year 1964 when it was called by the name ‘Blue Ribbon Sports’ ‚ by Bill Bowerman and Philip Knight ‚ and later became known as Nike Inc.‚ (derived from the Greek Goddess of victory)in 1978. Explanation: Nike is one of the biggest sports shoes manufacturer in the world. The competition between Nike and Reebok has given rise
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He outlined a plan for breaking the records Adidas had on the running-shoe market by using cheap Japanese labor to make a cheaper‚ better-quality running shoe. In 1964 Knight and his former track coach‚ Bill Bowerman‚ each invested $500 to start Blue Ribbon Sports‚ which was the start of Nike. They had both shown dissatisfaction with running shoes and decided to try to improve on shoe design. In 1972 the first shoe to appear under the Nike brand
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crazy. Within a few weeks he had sold out and he realized that his idea could become a real business. So he considered having his old coach Bowerman invest in his company Blue Ribbon. Bowerman liked to tinker with tracks to shoe to make them lighter so his athletes would run faster. To Knight surprise Bowerman wanted to be a partner. So Knight gave Bowerman 49% stake in his company. They order a thousand dollars’ worth of shoe and began selling. Knight travelled across the state of Oregon selling
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BM006-3-2 CRI Individual Assignment TP018382 Name of Product: Student Name: Student No: Intake: Module Name: Lecturer: Submission: Word Count: Smart Tech Suit Bilal Ahmed Khan TP018382 UC2F0911 ME Creativity and Innovation Hemalatha A/P Ramalingam 27th September 2010 2195 Level 2 Asia Pacific University College of Technology and Innovation Page 1 BM006-3-2 CRI Individual Assignment TP018382 Executive Summary: The proposed product concept ‗Smart Tech Suit‘ being
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