The tragic play “Julius Caesar” by William Shakespeare develops characters to show an appearance of loyalty in order to deceive an enemy. The theme of deception is supported through interactions between Cassius and Brutus‚ the conspirators and Caesar‚ and Antony and the conspirators. It is ironic that the characters that deceive others in this play are actually being deceived themselves. As the leader of the conspirators who want Caesar dead‚ Cassius feels the Brutus needs to be a member of this
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The Loyalty and Loss written by Margaret M. Storey is a well-written and persuasive book studying how the Unionists in Alabama‚ the Deep South state‚ confronted the Confederate authorities during the civil war and their life in the Reconstruction. The first interesting thing I found was that the diversity of the Unionists. The author tried to find the similarities among the different Unionists and surprisingly she found out that the Unionists were highly distributed. Some of them could from the
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Comparative Study of Islamic Banking 45 CHAPTER 3 Literature Review and Theoretical Framework Service Quality Customer Satisfaction Bank Performance Service Quality and Customer Satisfaction in the Banking Sector Service Quality‚ Customer Satisfaction and Bank Performance in the Banking Sector Hypotheses‚ Conceptual Model and Theoretical Framework Comparative Study of Islamic Banking 46 Chapter 3 Literature Review and Theoretical Framework Banks are competing in a highly
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When New Products and Customer Loyalty Collide by Regina Fazio Maruca and Amy L. Halliday Harvard Business Review Reprint 93608 C A S E S T U D Y Pacer Shoes expanded its line and entered a new market. Now the returns are coming in‚ and they’re not good. When New Products and Customer Loyalty Collide by Regina Fazio Maruca and Amy L. Halliday Henry Carson‚ president and CEO of Baltimore-based Pacer Athletic Shoes‚ stood at the edge of the track behind company headquarters and watched as the
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What is the most effective strategy for building customer loyalty in business-to-business (B2B) relationships? In today’s highly competitive business environment‚ the remarkable increase in the number of companies is becoming a problem. Due to this situation and also diversity in customer demand‚ business people are required to contemplate how to establish strategies to gain new potential customers or to maintain existing customers. Caceres and Paparoidamis (2007) identify that the cost of acquiring
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CUSTOMER LOYALTY EFFECT ON FAST FOOD BRAND RETENTION 1.0 Background of Research 2.1 Problem Statement Based on the analysis from Euromonitor International (2010)‚ the report indicated that consumer spending on food has increased over the years‚ from RM 32‚317.8 million (2005) to RM 44.121.5 million (2010). According to Abdul Rehman Muhammad‚ Zia-ur-Rehman and Dr. Waheed Akhtar (n.d.)‚ creating loyalty about any brand and to retain customers is an essential and crucial element and
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Loyalty and Betrayal The Kite Runner‚ written by Khalid Hosseni is a novel‚ which follows the life of childhood friends Amir and Hassan who grew up together in Afghanistan during the seventies. Both had very different family backgrounds; Amir is the only son of a rich and powerful businessman while‚ Hassan’s father is a servant in Amir’s family. Amir and Hassan spent most of their free time together despite having very different personalities. This novel is told from the first person perspective
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Discuss the CVS Extra Care loyalty program and whether the program is a source of shopper insights that can be leveraged in multiple ways to be successful. The CVS Extra Care loyalty program was created in 2001 and is known in the United States as the largest loyalty-card program today. By developing the loyalty program CVS is able to identify buying behavior of their customers which enables them to create unique marketing techniques. CVS has created three target marketing audiences from the
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strength. When one breaks this union‚ they are regularly shunned and hated for their decision and found immoral. Found inside this is mental distress; obsession can be a result of this and cause many to cling to hope or themes similar to purity. Loyalty is constantly tested throughout a person’s life; it analyzes their true self-discipline and control over themselves. In The Great Gatsby‚ written by F. Scott Fitzgerald‚ the two central characters are unfaithful and cheat on their respected
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topics on academic‚ and branding is just one of the numerous marketing activities apparently. However‚ the perception of consumers might be a good guide to answer the question. In the following of this essay‚ the importance of branding and brand loyalty would be discussed in theory firstly‚ and further analysis would be made on them separately‚ supporting by examples of Virgin Atlantic airway. Finally‚ a conclusion will be given out. In general‚ there are numerous definitions of marketing
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