customers‚ 1Big Skinny is bidding for a variety of keywords. These keywords differ in value in terms of conversion rate but overall they have been effective in increasing brand awareness among internet surfers.1From Exhibit 4 it is very clear that total number of clicks were around 2063 (Total clicks= impressions * click through rate = 42‚986 * .048) that means odds of an ad getting click are quite high. It also signifies that sponsored search is working as a good facilitator for Big Skinny to make customers
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In 2010‚ Big Skinny CEO Kiril Alexandrov was looking to transcend from retail distribution and print advertising to the world of online marketing to achieve maximum growth. The retail sales pitch was an easy one‚ as Alexandrov focused on the value of the wallet and the impulsiveness of consumers (Benjamin & Kominers‚ 2012). Unfortunately‚ translating this type of sales pitch was much harder to do in the world of cyberspace. Big Skinny centered their online marketing efforts around display Ads‚ keyword
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Organize online contest in order to make Facebook fans win free wallets (ex: best picture of a fan with a Skinny wallet) Make the Facebook page more interactive (ex: post some photo of wallets and ask the customer which one would they choose and why) Hide some publications from the public to encourage them to become fan of the Facebook page Offer coupons/reductions for the Facebook fans Like other Facebook pages related to wallets in order become visible to potential new customers who are fans
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Online Marketing at Big Skinny The case study is about a wallet company name Big Skinny. One day the Big Skinny CEO‚ Kiril Alexandrov bicycled his way to work and his phone rang constantly. His marketing director and wife‚ Catherine Alexandrov had called and said that they had sold 4‚000 wallets. The problem was that the online store had glitches and most of these wallets were given away for free. A few weeks earlier the two were promoting their wallets at the Harvard street fair and were
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boost Big Skinny’s profitable revenue Date: 11/08/2014 In order to boost the profitable revenue‚ a growing Business-to-Customer entrepreneurship‚ Big Skinny would be better off rely on a Word-of-Mouth marketing strategy‚ and it is important to increase the number of potential customers. Thus‚ there are three major steps would be helpful: enrich customers’ experience by improving interactive content; improve marketing performance via Social Media; refine SEO. The reason why Big Skinny
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In 2010‚ Big Skinny CEO Kiril Alexandrov wanted to transcend from retail distribution and print advertising into online marketing. In order to achieve this‚ it is recommended that Big Skinny implement a social media marketing campaign within the next 2 months at a cost of $19‚000. Problem identification: Despite successful in-person sales campaigns‚ Big Skinny struggled to find an effective online marketing platform that would grow and connect them to their consumer base. Big Skinny also ran into
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marketing of Big Skinny‚ Kiril needs to first focus on a strong online marketing to draw new customers. With Big Skinny’s success at the street fairs using the in-person sales method‚ it is clear that the wallets can be successful and self-selling given the proper tools. In order for new marketing efforts to be successful‚ Kiril needs to develop a digital market that features a mixture of long-tail marketing‚ behavioral targeting‚ and Internet advertising formats. This technique will help Big Skinny achieve
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Online marketing at Big Skinny Case analysis and recommendation Recommendation: Big Skinny should revise the online marketing approach by taking one strategy at a time‚ making it success and then jump to another. Rationale: After analyzing the case it is recommended that Big Skinny should revisit their online marketing options and prioritize what they should be concentrating on to make a good stand in online market and create a brand name. This would help them
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Lost Wallet If you have never lost or misplaced something valuable to you‚ let me tell you it is not very fun. It is very stressful and can ruin your entire day. I would also suggest not doing such a thing because your family will never forget how funny you looked freaking out over the whole thing. In my case‚ it was my most precious possession at the time‚ my wallet‚ or purse for some‚ is a precious item in which most people carry things more essential than money towards everyday life. Some
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A wallet‚ or purse for some‚ is a precious item in which most people carry things more essential than money towards everyday life. If some people were to lose that portable safe‚ they may be offset for the rest of that day. The person without that wallet could be cranky or depressed for a while. Maybe something of great sentimental value was in that wallet. This person could stay hold these feelings for a long time‚ until they find their belongings by which case they are filled with joy. I‚ personally
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