A REPORT ON STUDY OF THE CONTRIBUTION OF ONLINE MARKETING AND SOCIAL MEDIA FOR PROMOTION OF PRO PROFESSIONAL By NATARAJ DUTTA 12BSPHH010593 A report submitted in partial fulfillment of the requirements of MBA Program of IBS Hyderabad Distribution List: PRO PROFFESIONAL Submitted to: (Amnaganti Srikant‚ IBS Hyderabad) Date: 24/05/2013 AUTHORISATION This report is submitted in partial fulfillment of the requirement of the MBA program of IBS‚
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Characters Giselle Vasco is a 22-year-old student who is in her first year of medical school. Giselle’s the smart one and fairly pretty...maybe. She is a compulsive studier that faces a losing battle with anorexia and blames it on her dead father‚ who she claims never loved her as much as her younger sister‚ Holly. Within Giselle’s narrative‚ she carries on a dialogue with the pessimistic side of herself‚ her inner demon – which‚ most likely‚ is her disease. Giselle comes face to face with her
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Strategic Brand Management‚ New York: Free Press‚ 1992 Pine B. J.‚ Gilmore J. H. The Experience Economy‚ Harvard Business School Press‚ 1999;‚ S. Saviolo‚ S.Testa‚ Le imprese del Sistema Moda‚ ETAS‚ 2000 Saviolo S Schmitt B. H. “Experiential Marketing” The Free Press‚ 1999 Schmitt B‚ Simonson A Identity and Image‚ Free Press‚ 1997. Zara C. (a cura di)‚ “La marca e la creazione del valore di impresa”‚ ETAS Libri‚ 1997;
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Starving to be Skinny As much as people rely on the media in society today‚ it sometimes does more harm than good. Millions of people are unhappy with their bodies and this can lead to eating disorders. The media is one of the main causes of eating disorders‚ especially among teenage girls. "[It] has a large influence on young people ’s body image‚ placing a great deal of pressure on obtaining the ’ideal ’ body shape. This often leads to young girls adopting unhealthy practices. These include
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SOCIAL MEDIA MARKETING vs. ONLINE MARKETING vs. DIGITAL MARKETING Recently we see a lot of confusion between terms “social media marketing“‚ “online marketing” and “digital marketing“. The tendency to confuse those terms and use them as synonyms is clearly seen in the job postings. While there are lot of similarities‚ a job titled “Director of Social Media Marketing” (for example) is much less demanding expertise –wise than a job with a title “Director of Digital Marketing“. If we go by the
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Introduction Big Data is indeed a better idea. Every day‚ we create 2.5 quintillion bytes of data–so much that 90% of the data in the world today has been created in the last two years alone. This data comes from everywhere: posts to social media sites‚ digital pictures and videos posted online‚ transaction records of online purchases‚ and from cell phone GPS signals to name a few. This data is big data. “Much like the scientific principle that we can’t observe a system without changing it‚ big data can’t
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In the article‚ “Skinny Sweepstakes” by Hara Estroff Marano‚ Marano dives into the subject of eating disorders. She describes eating disorders in-depth and what causes them. Marano also gives some solutions that can alleviate eating disorders from happening. Marano gives some of the examples that cause causes eating disorders. With causes you also have the effects. Parents are ultimately why eating disorders are running rampant. When Marano talks about parents raising their kid she exclaims‚ “They
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Skinny Love (Lyrics) Come on skinny love just last the yearPour a little salt we were never hereMy‚ my‚ my‚ my‚ my‚ my‚ my‚ myStaring at the sink of blood and crushed veneerI tell my love to wreck it allCut out all the ropes and let me fallMy‚ my‚ my‚ my‚ my‚ my‚ my‚ myRight in the moment this order ’s tallAnd I told you to be patientAnd told you to be fineAnd I told you to be balancedAnd I told you to be kindIn the morning I ’ll be with youBut it will be a different "kind"I ’ll be holding all
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Digital Marketing Strategy Jacob Orquin Department of Business Administration Aarhus University E-business models Chaffey & Smith (2008) The e-marketing plan Chaffey (2009) Online strategy model Guava Media‚ Nyborg (2009) Which KPI’s? Who are the customers? Qualitative/explorative analyses segments‚ position‚ messages Quatitative analyses Cross- & upsales‚ loyalty Qualify the customers/ market Touchpoint strategy Integration of digital strategy in corporate/ marketing
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PAULA ALINA GRP.1717‚SERIA AN II BUILDING AN ONLINE BRAND Many companies have launched their products or services online as a new business focus‚ but only a few of them have survived the competition and made profits. The most important key to an online business’s success is to create “brand value” for the customers. Although the concept of online brand has been discussed in previous studies‚ there is no empirical study on the measurement of online branding. A brand differentiates a product or
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