Marketing Mix Used by Big Bazaar 1.) Pricing: - The pricing objective is to gain the “Maximum Market Share”. Pricing at Big Bazaar is based on the following techniques: a.) Value Pricing (EDLP- Every Day Low Pricing): - Big Bazaar promises consumers the lowest available price without coupon clipping‚ waiting for promotions‚ or comparison shopping. b.) Promotional Pricing: - Big Bazaar offers financing at low interest rate. The concept of psychological discounting (Rs.49‚ Rs.99‚ Rs.199
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I. Problem Perception of Filipino Values Portrayed in Pinoy Big Brother II. Methodology This study employed the post-test only descriptive research design. The respondents would need to watch the video-clip first before answering the self-administered questionnaire because it required recall. The study was conducted in San Pablo City‚ Laguna‚ Philippines where there are more than 20 high schools‚ public and private‚ sectarian and non-sectarian. This helped the researcher to have respondents
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Online Marketing at Big Skinny The case study is about a wallet company name Big Skinny. One day the Big Skinny CEO‚ Kiril Alexandrov bicycled his way to work and his phone rang constantly. His marketing director and wife‚ Catherine Alexandrov had called and said that they had sold 4‚000 wallets. The problem was that the online store had glitches and most of these wallets were given away for free. A few weeks earlier the two were promoting their wallets at the Harvard street fair and were
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Name English 103 AS14 February 25/ 2015 K.A. Woodward In the play The Importance of Being Earnest by Oscar Wilde‚ the protagonist Jack Worthing has fallen in love with a young woman by the name of Gwendolen Fairfax. Gwendolen is meant to represent the typical upper class aristocratic woman in Victorian England. Wilde uses her to paint a fairly accurate image of the upper class; however there are certain inaccuracies that are meant to highlight the flaws of affluent Victorian England. Gwendolen’s
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1.01. Introduction: In this report I will analyse Country Road Clothing Company (CR) and the CR customer. Specifically‚ I will be analysing the marketing environment and Country Road’s approach to this environment and how CR market to their customers. I will look it why the marketing in Australia is so successful but how this same success was not translated in overseas markets. I will also discuss the different macro and micro environmental influences to this failure in the U.S. markets and make
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Marketing 6503: Strategic Marketing Management (Summer 2010) Instructor: Dr. Kyeong Sam Min Office: 343-B Kirschman Hall Office Phone: (504) 280-6195 E-mail: kmin@uno.edu Office Hours: Tuesday and Thursday 5:00 – 6:00 pm or by appointment Class Hours: Tuesday and Thursday 6:00 – 8:45 pm Prerequisites: • MKT 3501‚ MKT 4400‚ ENMG 6101 or departmental consent. Required Text: • Philip Kotler and Kevin Keller (2009)‚ A Framework for Marketing Management‚ 4th edition
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Popularly known as Brother Dhinakaran‚ the famous Preacher from Chennai was born on 1 July 1935 at Surandai in Tirunelveli district of Tamil Nadu. He actively carried evangelical activities for some time prior to leaving his job at the bank in October 1962 to evangelise on
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Carter Brothers Pecans In the recent 6 years‚ from 2007‚ American pecans become more and more popular in China. “Over 20 % of U.S. production went to China”‚ said Daniel Zedan‚ the president of Nature’s Finest foods‚ and he also expects china to buy one third of production of pecans in the U.S.. To some extent‚ China has become another huge market for pecans. Also‚ pecans is also a main agricultural production in Alabama‚ Carter Brothers Pecans‚ one of the most comprehensive trading services for
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that is embarrassing and humiliating for all those involved‚ especially David Duchovny. His first feature film after his rise to television and Internet fame as Special Agent Fox Mulder of The X-Files‚ Playing God was supposed to launch the actor’s big screen career. Instead‚ Playing God is such a failure that it is sure to turn into what Point Break was for Keanu Reeves: a showcase of his worst acting surrounded by an even worse plot and characters. Duchovny plays Eugene Sands‚ a L.A. junkie who
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FIN-1103: Principles of Marketing Assignment Details Dear students‚ this document will give you the detail idea about your module assignment. This assignment consist two parts i.e. one write up and a presentation. First we discuss about the write up’s outline then about the presentation. Well‚ let’s see…. The write up: As you know‚ marketing mainly deals with the value of the product. We have to add superior value to our product to capture the customer base. All the participant of the market makes
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