Human Communication Research ISSN 0360-3989 ORIGINAL ARTICLE Psychological Reactance and Persuasive Health Communication: A Test and Extension of the Intertwined Model Stephen A. Rains1 & Monique Mitchell Turner2 1 Department of Communication‚ University of Arizona‚ Tucson‚ AZ 85721-0025 2 Department of Communication‚ University of Maryland‚ College Park‚ MD 20742 This manuscript reports 2 experiments that were conducted to test and extend the work of J. P. Dillard and L. Shen (2005) examining
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scale and to benefit from the resultant unit cost reductions. Goods in mass markets such as chocolate bars and razors allow scale economies for large-scale producers‚ thus encouraging companies like Cadbury’s Kraft (confectionery)‚ and Gillette and Bic (razors) to supply the market. Another important external constraint is the ability of a producer to gain access to appropriate resources such as the finance to purchase and run a modern production facility. Internal constraints include: 1. The
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LIMITED Beneficiary address: Diamond Trust Bank Tanzania Limited Arusha‚ Branch P. O. Box 2502‚ Arusha. Plot No. 40‚ Sekei‚ Moshi Road. Tel: (255-27) 2504156-7 (255-27) 2504174 Fax :( 255-27) 2504130 Beneficiary Bank Identifier Code (BIC): DTKETZTZ Beneficiary bank name: DIAMOND TRUST BANK TANZANIA LTD Beneficiary bank address: PO BOX 115 MOSQUE/JAMAT STREET DAR ES SALAAM TANZANIA Beneficiary IBAN number/ account number: 0000347412 Arusha Branch P.O. Box 3150 ARUSHA
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2011 Institute for Public Policy Research Published by: Namibia Chamber of Commerce and Industry (NCCI) Namibian Manufacturers Association (NMA) Institute for Public Policy Research (IPPR) Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH‚ acting on behalf of German Ministry for Economic Cooperation and Development (BMZ) Klaus Schade (Institute for Public Policy Research) Survey Warehouse (Pty) Ltd. Solitaire Press (Pty) Ltd. Supported by: Study prepared by: Survey
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instantaneous speed‚ this quote is an example of his individualism in today’s instant gratification based society. Any physics teacher who is willing to devote class time to teach his students how to perform an emergency tracheotomy (it involves a Bic pen) and spend time discussing the foundations of religion deserves respect‚ for knowledge such as that will probably be more practical in the course of life than knowledge of the uranium disintegration series. While other teachers concentrate on finishing
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affect parent brand evaluations only if consumers feel that extension performance is indicative‚ in some way‚ of the parent brand” (Keller‚ 2008‚ pg 513). * “The product development graveyards are littered with some unfortunate examples‚ from BIC underwear to Harley- Davidson perfume. Clearly‚ marketing teams are sometimes unaware of‚ or in turn a blind eye towards. The full set of brand associations in the minds of customers” (Pringe‚ 2008‚ pg 155). * “If
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CWRU Regression Project Report OPRE 433 Tianao Zhang 12/5/2011 Introduction According to the data I’ve received‚ there are 6578 observations. The data base is composed by 13 columns and 506 rows. All the explanatory variables are continuous as well as the dependent variable and there are no categorical variables. My goal is to build a regression model to predict the average of Y or particular Y by a given X. 1. Do the regression assumptions such as Constant Variance‚ Normality and Independence
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Michael Smurfit UCD Graduate Business School University College Dublin Frank Bradley 17 October 2011 GILLETTE INNOVATION Gillette with over 70 percent market share in the wet shave market in both the US and Europe dominated the category. This dominance was born from a relentless pursuit of better shaving technology‚ a willingness to invest whatever was needed to manufacture its products effectively‚ and a formulaic‚ integrated marketing strategy. Gillette prided itself on its innovations
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Michael Porter’s Viewpoint Sustainable competitive advantage is when a strategy is implemented and the same strategy is not being implemented by the current or potential competitor and that advantage lasts for a longer period of time. For example‚ BIC‚ the pen manufacturing company‚ has over the years manufactured and sold narrow line of standard and economical pens to virtually all the consumer markets via all available channels‚ thus it’s strategy is focused on
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Bibliography: * Ceruzzi‚ Paul E. (2000). A History of Modern Computing. Cambridge‚ Mass.: MIT Press. Link: http://en.wikipedia.org. * Bic‚ Lubomur F.; Shaw‚ Alan C. (2003). Operating Systems. Pearson: Prentice Hall. Link: http://en.wikipedia.org. Print Screen 1 Fig 1. The first print screen showing that the file was attached in my yahoo e-mail account Print Screen 2 Fig 2. Print screen
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