Cognitive Dissonance is a psychological discomfort caused by inconsistency among a person’s belief‚ attitudes‚ and or actions. There are three hypotheses that explain the theory. The first hypothesis is selective exposure which is the tendency to avoid information inconsistent with one’s belief and attitudes. One only accepts information that is consistent with their own thoughts. Hypothesis two is post-decision dissonance; which are close call decisions and can affect a decision one makes. And
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When it comes to current events‚ different media platforms represent the story from different perspectives. The media likes to share only their perspectives and beliefs. It is important for a viewer to look at many different sources when it comes to news stories. Just by doing so‚ viewers can open their eyes to a lot of new information. A lot of media platforms are biased due to their political beliefs. The media does this to accomplish political goals. It is a good marketing strategy because no
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Bias is in the eye of the beholder - Creative written task It’s a warm autumn afternoon. I’m on a bus making its way to the centre of the city. I can feel the sun gently warming my skin even though the windows of the bus are covered in dull advertisements. The overload of advertisements annoy me when I go to the city. I’m looking for a new hoodie‚ not a mortgage. I get off the bus at the second to last stop so I can gaze upon the lavish central train station before I enter the shopping centre which
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media bias in on all areas of news sectors and not just confined to political matters. If a stern and rigorous watchdog organization is established which is neither liberal nor conservative focused‚ it can help filter these techniques‚ provide the public with fair and accurate news. Moreover‚ it can provide awareness among people about these manipulative tactics‚ and help them become more critical and analytical thinkers. Furthermore‚ studies show that 70% of Americans agree that media bias is prevalent
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Although there are most definitely media biases‚ the persistent idea that the media is inherently liberal is a myth. The mainstream media does not have a liberal bias because the media outlets simply accommodate their consumers‚ conservative media bias is very evident‚ and Republicans are the main demographic that believe in liberal media bias. First off‚ media outlets cater to their consumers’ opinions and political leanings in order to maximize profit. It is
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over time we have created and destroyed traditions and that gay marriage should be legal because it is harmless to society contrary to popular beliefs that it could lead to legalizing polygamy or that homosexuals have immoral behavior. The author’s bias is shown in this article to be pro same sex marriage because he believes it is not morally wrong because it does not harm anyone. Zorn also states in the introduction‚ “I ’ve been informally debating opponents of legalizing same-sex marriage for nearly
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Gillette Safety Razor Division: Case Write Up Overview Ralph Bingham‚ VP new business development of Gillette Safety Razor Division (SRD) needs to decide whether to enter the rapidly growing blank recording cassette market. He is assessing whether Gillette can use its strengths in high volume manufacturing and marketing of mass distributed packaged goods to assume a leadership position in this new market. I recommend Gillette avoids entering this market Analysis The SRD commissioned consultancy
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CONSUMER BEHAVIOUR ‘Evaluate the use of multi-attribute models to predict consumer behaviour The multi-attribute models are theories which use the consumer’s attitudes to predict their behaviour toward a product. An attitude it’s to have a positive or negative reaction facing a product. Many models were born during the last century. But do they have a real impact on the consumer behaviour? Are they really useful to predict it? We try to ask to these questions in studying six of these models
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Jordan_ Journal 1 MCOM 3390 In the U.S.‚ the media is a powerful organization that shapes public opinion. Chapter eight discusses the values and principles that are expected of the media. The public values these standards however there are issues that arise when attempting to meet these standards. Chapter eight outlines ten subjects or areas and their importance: media freedom‚ media equality‚ media diversity‚ truth and information‚ social order and solidarity‚ cultural order‚ the meaning of accountability
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The news is an account of events‚ mainly those that are timely‚ dramatic‚ and compelling. News organizations use the most interesting stories to attract an audience and make a profit. The news allows Americans to be informed of the world of politics The news influences how we see‚ and view government. As a result‚ the news chooses to share topics they think is most relevant to the people within limits. For example‚ The fairness doctrine had banned radio stations from siding with a political party
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