A BRAND AUDIT PROJECT REPORT ON NOKIA Group: 9 2012 Submitted To: Dr. Tejash Pujara & Dr. BhaveshVanpariya 12/9/2012 INDEX | OBJECTIVE | | SCOPE | | APPROACH | | | | | | | | | | Objectives The objective of the brand audit is to conduct an in-depth examination of a major brand and suggest ways to improve and leverage that brand equity by providing recommendations to the brand concerning how the brand should be managed over the
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Nokia can trace its roots back to 1865 and a pulp mill in south-west Finland. A century and a half later‚ Nokia’s handset business is being bought by Microsoft for €5.44bn after a troubled few years for the mobile phone giant. Here we track Nokia’s rise‚ and subsequent fall. 1865: Mining engineer Fredrik Idestam sets up a wood pulp mill at the Tammerkoski Rapids in south-western Finland. 1871: The Nokia name is born‚ inspired by the Nokianvirta river on the banks of which Idestam opens a second
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Strengths * Bharti Airtel has more than 65 million customers (July 2008). It is the largest cellular provider in India‚ and also supplies broadband and telephone services - as well as many other telecommunications services to both domestic and corporate customers. * Other stakeholders in Bharti Airtel include Sony-Ericsson‚ Nokia - and Sing Tel‚ with whom they hold a strategic alliance. This means that the business has access to knowledge and technology from other parts of the telecommunications
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Saptarshi Chakraborty ON NOKIA MOBILE MBA-II‚ SEM-III (DR.J.K.PATEL INSTITUTE OF MANAGEMENT) M.B.A PROGRAMME Affiliated to: Gujarat Technological University 1 Presentation Flow General Information Nokia’s India Operations Interesting Facts about Nokia Nokia Mobile Phone Categories Objectives Of The Study Research Methodology Data Analysis And Interpretation Findings Of The Survey Observations And Conclusion Bibliography 2 General Information Nokia Corporation is a Finnish multinational communications
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Space Analysis – Bharti Airtel STRENGTH Stake holders and Strategic alliance with Sony-Ericsson‚ Nokia - and Sing Tel Network in entire India Supplies broadband & telephone services WEAKNESSES: Outsourcing to Industry experts Failed deal with MTN could signal lack of real emerging market investment opportunity OPPORTUNITIES: Tie up with Google Global telecommunications and new technological brands see Airtel as strategic player Focus on average revenue per minute well suited
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In 2007‚ Nokia combined its telecoms infrastructure operations with those of Siemens to form a joint venture named Nokia Siemens Networks. NSN has become a leading global provider of telecommunications infrastructure‚ with a focus on offering innovative mobile broadband technology and services. In 2011‚ Nokia joined forces with Microsoft to strengthen its position in the highly competitive smartphone market. Nokia adopted the Windows Phone operating system for smart devices and through their strategic
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Nokia is the world’s number one mobile phone company and a successor in the global phone Industry. Being an Industry leader on a Global level‚ Nokia is fully engaged into excelling environmental performance and assume Cooperate responsibility in all their operations. It therefore maintains its position by living up to its slogan‚ “ Connecting People ”‚ by abiding to three main objectives; Speed of anticipation and fulfilling evolving customer and market needs‚ strong customer recognition and upholding
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Case Study-Nokia Group 4.02: Elsard Haanstra S2177315 Lan Huang S2536447 Daniël Koster S2198835 Weixiang Wang S2509652 Joyce van Zenderen S2195445 Contents: 1. Problem Statement The problems Nokia faces are increasing price pressure‚ intense competition and slower growth. Meanwhile‚ changing environment and customer needs are problems Nokia are encountering. How can Nokia maintain its market share on 37.8% in a maturing industry in the next three years? 2. Customer
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Background Bharti Airtel exists as one of the world’s leading global telecommunication carriers with over 307 million customers across its operations in 20 countries throughout Asia and Africa (Bharti Airtel‚ n.d.). Its offerings include 2G‚ 3G‚ and 4G services‚ high speed DSL broadband‚ mobile commerce‚ and fixed line services. Bharti was founded in 1995 by Sunil Mittal with only $900 in start-up capital‚ and has since grown to create over $14.2 billion in gross revenue for
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STRATEGIC OUTSOURCING AT BHARTI AIRTEL LIMITED Case summary by Aris Metin THE COMPANY: BHARTI AIRTEL LIMITED A family or close to family-run business (Sunil Mittal as Chairman) The first private telecommunications service provider in India to launch national and international long-distance service Founded by Mittal in 1995 (with $900 start-up capital) With mobile licenses for 15 (out of 23) total circles and obtained fixed-line licenses to become the first Created to take advantage
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