“The Impact of Celebrity Endorsement On A Customer’s Buying Behaviour” Reviewing The Literature: This literature review aims to provide a comprehensive account of the different theories which will provide frameworks for answering market research questions relating to “The impact of celebrity endorsement on a customer’s buying behavior” and using celebrities in advertising and endorsing different products. Various Theories selected within this literature review are those which constitute a core
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A TERM PAPER ON “PRODUCT VISIBILITY” Submitted in partial fulfillment for the award of Degree of Master of Business Administration (2010-2012) Department of Management Studies Jai Narain Vyas University‚ Jodhpur [pic] Under the supervision of: Submitted by: Dr. Meeta Nihalani PreetiVarghese Dept. of Management Studies MBA 1st Semester ACKNOWLEDGEMENT With immense pleasure I would like to
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Foreword Hrm practices play very important role in managing any type of business. Yes‚ practices do differ form sector to sector company to company but the basic idea of managing the staff ‚ recruitment and selection procedures are mostly the same. In this project we have considered hrm practices in retail sector. Retail sector in India is now growing aggressively and want for professionals in this sector has also increased. Competition has made a lot of difference in this sector ‚ To match with
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HUTCH & VODAFONE MERGER A brief study on Voodafone’s purchase of stake in Hutchison Telecom International GLOBSYN BUSINESS SCHOOL HUTCH "Hutch" is the GSM mobile network of Hutchison Teleco Limited‚ which is a fully owned subsidiary of Hutchison Telecommunications International Limited (HTIL)‚ a listed company in the New York and Hong Kong stock markets. HTIL is a leading provider of telecommunications services‚ operating or rolling out mobile telecommunications services in 9 countries‚ offering
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Student’s name: Blah‚ Blah Class & Session: How can franchises ensure their products are appropriate for international markets? Professor: Introduction Most businesses are formed with the notion to someday expand their product internationally. Better communications and technology gives a massive increase in the convenience of international business ventures. Expanding a business internationally is a
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Wal-Mart Strategic Development and future Becoming Wal-Mart- The Past: Overview Wal-mart was founded by sam Walton in 1962. The idea behind was to bring discount shopping stores to rural America. It grew rapidly with huge popularity. Today it has 3708 Wal-mart U. S. Units‚ 569 U.S. Sam’s Club and 4112 International units. It toppled GE and became No.1 in Fortune 500 Company list with annual revenue of 405 Billion USD and employs about 2 million associates. It has presence in multiple sectors
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1.1 INTRODUCTION Every investment is characterised by return and risk. The concept of risk is intuitively understood by investors. In general‚ it refers to the possibility of incurring a loss in a financial transaction. But risk involves much more than that. The word ‘risk’ has a definite financial meaning. The possibility of variation of the actual return from the expected return is termed risk. Corporate securities and government securities constitute important
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Description of the work: “Airtel Managed Service ". Responsibility on the work: o Migrating Customer Requests from Postpaid Profile to Prepaid Profile‚ Prepaid Recreation Profile‚ Bulk Adjustment and Cos change & FL Midcycle. o Ability to plan in advance and execute it to perfection o Sharing Migration Data with the Spocs. o Analyzing the Provisioning Errors and Rejections o Tracking Circle-Volume and Trend Handling a team of 10 members Airtel Manages Services Handling
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UNESCO Prize for Peace Education 2002 was awarded to CMS in recognition of its efforts to promote universal values of education for peace and tolerance. The Director-General of UNESCO handed the 2002 UNESCO Prize for Peace Education to Jagdish and Bharti Gandhi‚ founders of CMS at the UNESCO Headquarters in Paris‚ France. In congratulating CMS‚ Mr Matsuura said‚ “A school must act as a lighthouse of society‚ providing direction and guidance‚ for each child is potentially the light of the world...
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sponsor name is used to promote each other. In other words ‚ association of the sponsor with a event is beneficial to both as when an image is talked about‚ they both talk about it together and thus gain equal awareness and importance Ex: airtel Delhi marathon Airtel is the main sponsor and Delhi marathon was an event Customization: event is done on the basis of concept ‚ the TA
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