Q1. Are you using DTH? a. Yes b. No Q2. Which DTH Service you are using? a. Airtel b. Videocon DTH c. Dish TV d. Tata Sky e. Big TV Q3. Reason for using particular DTH Services? a. Package Cost b. Installation Charge c. Universal Remote d. Other Reasons Q4. Are you aware about the service quality‚ tariffs and Installation charge of all other DTH Services? a. Yes b. No Q5.
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WELINGKAR INSTITUTE OF MANAGEMENT RESEARCH & DEVELOPMENT SUMMER PROJECT ON Indepth analysis of the D2H industry on behalf of Videocon and handling Brand promotions and events for Planet M (Research on “India has 6 major DTH players whereas the world over every country has approx 2. Can the Indian market absorb all?” done to develop the Videocon brand name Handling Planet M brand promotions and a major event called “Mirchi Create With Agnee” in collaboration with Radio Mirchi) BY
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Wal-Mart Wal-Mart‚ a US public corporation that ran large discount department stores‚ was by revenue the biggest public corporation in the world.The company was established in 1962 by Sam Walton. On 31 October 1969‚ it was incorporated and‚ by 1972‚ it had obtained listing on the New York Stock Exchange .In the financial year ending in 2007‚ the global Fortune 500 list ranked Wal-Mart at the top of the list‚ with revenues of US$351 billion. Wal-Mart constantly emphasized its corporate philosophy
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INTERNATIONAL EXPANSION A Primer for Activists WAL MART’S Published by Wal-Mart Watch • 1130 Connecticut Ave. NW Suite 430 • Washington‚ DC 20036 • http://walmartwatch.com WAL-MART’S INTERNATIONAL EXPANSION “All around the world‚ we save people money‚ so they can live better. That’s good news – in any language.” – Wal-Mart Stores Inc. As of May 2007‚ Wal-Mart’s 7‚343 stores and Sam’s Club locations in 14 markets employ more than two million Associates world wide‚ serving more than 179
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survey After doing our survey it is found that majority students of universities are currently using AIRTEL network. The reason behind using this network is basically the call rate which Airtel offers. In addition‚ there are many things Airtel is providing along with the cheaper call rate‚ such as free minutes‚ free SMS and so on. Students are getting attracted by the offer provided by Airtel. Methodology Our research is prepared on the basis of field survey. We have made a questionnaire
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TITLE PAGE “A COMPARATIVE ANALYSIS ON THE COMPETITIVE STRATEGIES OF TELECOM INDUSTRY WITH A SPECIAL FOCUS TO AIRTEL” CONTENTS |CHAPTER |PARTICULARS |PAGE NO. | |1. |EXECUTIVE SUMMARY |7 | |2.
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who is losing out? Which is the most preferred network among mobile subscribers? The decision to switch to a new operator depends on the general perception about the brand and thus these numbers reflect the brand perception of mobile users. Though Airtel is the number one mobile service provider in India but Vodafone has established itself as a distinct brand with the help of its innovative communication strategy. According to a survey conducted by Teleguru‚ Network coverage and tariff rates emerged
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Favourite advertisements: “Cadbury Diary Milk “chocolates Objective of Advertising : • Cadbury’s decision to position Diary Milk as a dessert opened up new avenues of marketing in terms of a new target customers and instance of purchase. This could lead to generating higher business by an increase in Sales within newly formed target customer or the newly created purchase occasions‚ in order to encourage them to purchase diary milk and recommend to others. • It’s a persuasive advertising -: its
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“POSITIONING OF BHARTI AXA LIFE INSURANCE PRODUCTS IN NCR” SUMMER INTERNSHIP REPORT Submitted for the Partial Fulfillment of MBA Degree Of AMITY UNIVERSITY‚ UTTAR PRADESH In the FACULTY OF MANAGEMENT By AMARDEEP SINGH A0102107004 [pic] Under the supervision of Mr. Jitendra Kumar Lecturer AMITY BUSINESS SCHOOL AMITY UNIVERSITY‚ UTTAR PRADESH SECTOR 125‚ NOIDA - 201303‚ UTTAR PRADESH‚ INDIA 2008 ACKNOWLEDGEMENT The project
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The Indian mobile phone industry is considered to be the largest and fastest growing telecommunication niche in the world after China. Although China beats India in the number of mobile telephone connections‚ it will not be long before the statistics are reversed owing to whopping growth rate (estimated at over 8 million new connections a month). Based on weekly statistics‚ the number of mobile connections sold in India is higher than anywhere else in the world. Mobile call tariffs in India are among
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