Executive Summary In this report‚ the mobile services industry has been analyzed for 3 year period from Apr’09-Dec’11 and Idea Cellular Limited has been compared with both the industry standards and the market leader‚ Airtel. The current and likely future trends in the industry are identified with respect to market dynamics‚ subscriber growth‚ revenue growth‚ policy regulation and investments. It is believed that after a period of price war over the past 3 years‚ a consolidation phase will follow
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Idea’s AD Campaigns Idea had decided not to adopt celebrity endorsements in 2002 while its competitors like Bharti Airtel had been using multiple celebrities to promote its brand. !dea was launched as a brand in April 2002... ’A Good !Dea’ Campaign Idea’s promotions in 2006 were based on its tariffs‚ service quality‚ and network coverage. For instance‚ Idea started promoting its Rs.0.5 per local call per minute service aggressively. One of its TVCs featured a bowler and an umpire in a game of
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Septembar 08 to March 10 as Sr.Executive Acquisition (M&G) (3 Cluster:-Pune ‚Kolhapur‚Nashik) : On Roll 4. Indus Towers Ltd. April 08 to August 2008 as Executive Acquisition (Pune) :off Roll 5. Bharti Infratel ltd. July 2007 to march 2008 as Executive Acquisition (Pune): off Roll 6. Bharti Airtel Ltd. Jan 2007 to June 2007 as Executive Acquisition (Pune) : off Roll From to Till Date as Executive Acquisition (M&G) : Responsibilities: As Laisioning: • Working in Laisioning with
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TELECOM SECTOR IN INDIA August 2012 1. INDUSTRY OVERVIEW 1.1 Introduction The Indian telecommunications industry is one of the fastest growing in the world. Government policies and regulatory framework implemented by Telecom Regulatory Authority of India (TRAI) have provided a conducive environment for service providers. This has made the sector more competitive‚ while enhancing the accessibility of telecommunication services at affordable tariffs to the consumers. In the last two decades
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corporate signature from a blue to black. The move is in line with the industry trend where large integrated operators are offering all of its services under a single brand. For example‚ the largest private telecom player Bharti Group offers all its various services under the Airtel brand. Likewise‚ Tata Teleservices also offers its services under the Tata Indicom brand. Senior BSNL official said that a single identity would make it easier for consumers to relate to the brand. They said that while
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A MARKETING MANAGEMENT PROJECT ON BHARAT SANCHAR NIGAM LIMITED (BSNL) SUBMITTED BY:- ARINDA MANDAL (ROLL NO.:-11202134) ABHINAV SRIVASTAVA (ROLL NO.:-11202135) PRITHI RAJ CHAKRABORTY (ROLL NO.:-11202136) MUNLINA SATPATHY (ROLL NO.:-11202137) Contents * Introduction * Market Position Of BSNL * Competitors Of BSNL * Objective Of BSNL * Marketing Strategy Of BSNL * Application Of Porter’s Generic Strategy * Porter’s Five Forces Related To BSNL * SWOT Analysis
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descriptive research and the sampling design used is stratified proportionate random sampling. The sample size was 100.The target respondents were the customers of AIRTEL‚ AIRCEL‚ BSNL‚ and RELIANCE in a proportionate number. The data was collected using a standardized questionnaire‚ through the interview mode. From the analysis it was found that AIRTEL and AIRCEL are the main competitors for BSNL. AIRTEL’s promotional campaign has played a significant role in attracting customers and its huge amount of
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INTODUCTION Merger is defined as combination of two or more companies into a single company where one survives and the others lose their corporate existence. The survivor acquires all the assets as well as liabilities of the merged company or companies. Generally‚ the surviving company is the buyer‚ which retains its identity‚ and the extinguished company is the seller. Acquisition in general sense is acquiring the ownership in the property. In the context of business combinations‚ an acquisition
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A Summer Training Report On “Tax Deduction At Source” Submitted In Partial Fulfillment Of The Degree Of “Masters of Business Administration” By GOURAV GUPTA MBA (2010 – 12) Roll No.50-MBA-10 THE BUSINESS SCHOOL UNIVERSITY OF JAMMU KATHUA CAMPUS CERTIFICATE This is to certify that Gourav Gupta ‚ student of M.B.A – III Semester‚ Roll no. 50-MBA-10 is a bonafide student of this institute. He has completed the project report on the topic “Tax Deduction At Source”
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MOHI JAIN RESERCH SCHOLAR MONAD UNIVERSITY HAPUR TOPIC: Business Ethics and Human Values[->0] Contents: 1. Abstract 2. An overview of business Ethics 3. Meaning of Business Ethics 4. Ethics in Religion 4.1 Hindu Ethics 4.2 Tirukkural 4.3 Buddhist Ethics Guidelines to Good Conduct 4.4 Arthaśāstra- the Ethics of Economics 5. Gandhiji’s Experiences with Ethics 6. The Buzz Word in Business World 7. The
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