G.J. C.M.P.‚ Vol. 2(4):98-107 July-August‚ 2013 ISSN: 2319 – 7285 ONLINE CONSUMER BEHAVIOR: AN EXPLORATORY STUDY Namita Bhandari* & Preeti Kaushal** *Panjab University‚ Chandigarh‚ India **Chitkara University‚ Punjab‚ India Abstract Online shopping is gaining momentum in India. With internet penetration improving in the country‚ smart phones becoming affordable and lifestyles becoming hectic‚ the way people used to shop are changing. Also with a huge chunk of young and working population
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– 6 Methodology 34-48 VII. Chapter – 7 Limitations 49-50 VIII. Chapter – 8 Analysis interpretation 51-75 IX. Chapter – 9 Findings 76-78 X. Chapter – 10 Suggestions
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CONSUMER BEHAVIOUR TOWARDS ONLINE SHOPPING (E-Shopping) Submitted To‚ L.J. Institute of Business Administration Vastrapur‚ Ahmedabad Project Guide‚ Prof. Saurin Shah Submitted by Name Roll No. 1. Siddharth Iyer 47 2. Raj Joisar 55 3. Keval Amreliya 05 4. Dhanraj Solanki 145 5. Akash Gupta 43 6. Simpy Harwani 45 7.
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BUSINESS RESEARCH METHODOLOGY AN EMPERICAL STUDY ON CONSUMER BUYING BEHAVIOR ON TWO WHLEERS. KIRUTHIKHA K Introduction: India is the second largest producer of the two-wheelers. The two wheeler segments contribute the largest volume amongst all the segments in automobile industry. The country stands next to China and Japan in terms of production and sales respectively. The industry is growing at 30 % annually. It consists of three segments viz. scooters‚ motorcycles and moped. Majority
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entertainment and acknowledgement or to help others. Chapter 8 – Discussion Questions Question 3. Some consumer behavior researches maintain that the family rather than the individual should be the unit of analysis in consumer behavior. What are the advantages and disadvantages of using the family as the unit of analysis? Firstly‚ the advantages of using family as a unit of analysis are‚ a product is often used by several members of the same family. For example; hand wash or detergent. Next
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of product innovation‚ marketing‚ branding‚ pricing and value added services. 3) High bargaining power for Bharti‚ due to high competition between service providers 4) Transferring equipment investment risk to vendor 5) Uncertainties in capital expenditures kept low Disadvantages: 1) Inertia from existing employees to transfer 2) Transfer of network assets build by Bharti 3) More the outsourcing core business- more dependency on vendors 2. What would be your major concerns
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Vodafone and Airtel- A study of the brand positioning of two brands from the same product category. VODAFONE Vodafone Essar‚ formerly known as Hutchison Essar is a cellular operator in India that covers 23 telecom circles in India based in Mumbai.Vodafone Essar is owned by Vodafone 67% and Essar Group 33%. It is the second largest mobile phone operator in terms of revenue behind Bharti Airtel‚ and third largest in terms of customers. Segmentation Vodafone segments its target users by Income
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Cross-Cultural Issues in Consumer Behavior SHARON SHAVITT University of Illinois-Urbana-Champaign ANGELA Y. LEE Northwestern University CARLOS J. TORELLI University of Minnesota ne of the most difficult choices that multinational corporations face is deciding whether to run the same marketing campaign globally or to customize it to the local taste in different countries. In many cases‚ companies develop their marketing strategy in one country and then do "disaster checking" as
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Consumer Analysis Wal-Mart creates the ideal one-stop shopping experience. Wal-Mart has ten different divisions which are: Wal-Mart stores‚ SAM ’S CLUBS‚ Neighborhood Markets‚ International‚ walmart.com‚ Tire & Lube Express‚ Wal-Mart Optical‚ Wal-Mart Pharmacy‚ Wal-Mart Vacations‚ and Wal-Mart ’s Used Fixture Auctions. These ten divisions allow Wal-Mart to offer a lot of diverse products at a wide range of prices. Most Wal-Mart stores contain groceries‚ clothes‚ healthcare products‚ toys
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CONSUMER ANALYSIS SEGMENTATION‚ TARGETING AND POSITIONING The term segmentation was first introduced into marketing literature by Alderson (1937). In 1950s‚ Smith conceptualized and provided a definition of segmentation as we know it today. Market segmentation may be defined as subdividing a heterogeneous market into more homogeneous subgroups based on some common customer characteristics‚ such as age‚ location‚ time of purchase or purchase frequency. Segmentation strategy has been expanded into
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