Porter five forces of AirAsia Rivalry among existing competitor Air Asia offers flights with lower price that other companies‚ but there are some companies that also offer service by the same price such as Malindo Air and Firefly and also these companies provide service with the same level of Air Asia so‚ in this case rivalry among existing competitor is high. Threat of substitutes We can define substitutes as a product or service that can be replaced with original product and give more satisfaction
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Air Asia’s local presence in few countries such as Indonesia (Indonesia AirAsia) and Thailand (Thai AirAsia) has successfully “elevated” the brand to become a regional brand beyond just Malaysia. The links with Manchester United (one of the world’s most famous football teams) and AT&T Williams Formula One team have further boosted their image to a greater extend beyond just the this region 1. Operation effectiveness and outstanding efficiency One of the Air Asia strategies to solve the current
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Air Asia Fundamentals of marketing Group members: Maha Abdul Muhsin – 0316481 Cheng Joe Ern- 0316764 Choong Mei foong - 0317321 Lee Wee beng - 0317260 Nuraliya Abu Mansor - 0317184 Elisabeth Christine - 0316942 Adam Lee Shyuk Nam- 0317012 AIR ASIA Introduction • AirAsia Berhad is a Malaysian low-cost airline headquartered in Kuala Lumpur‚ Malaysia. • Air Asia was established in 1994 and began operations on 18 November 1996. • On 2 December 2001‚ the airline was bought by former Time Warner executive
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Air pollution is the introduction of chemicals‚ particulates‚ biological materials‚ or other harmful materials into the Earth’s atmosphere‚ possibly causing disease‚ death to humans‚ damage to other living organisms such as food crops‚ or the natural or built environment. The atmosphere is a complex natural gaseous system that is essential to support life on planet Earth. Stratospheric ozone depletion due to air pollution has long been recognized as a threat to human health as well as to the Earth’s
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Air Transport - Passenger Sujan Bharati (student # ) University of Ballarat Professor 05/01/2013 Air Transport - Passenger In the early 1900’s‚ Wilbur and Orville Wright brothers had a vision to fly one day and dream of building a full size flying machine. On December 17‚ 1903 they reached their goal and flew for the first time in Kitty Hawk sand dunes of North Carolina. This was not the first time they tested their invention though‚ they had several attempts before-hand. Their obsession
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Strategic Management Ryanair has grown to be the leading European low cost airline (Figure 1) since its foundation in 1985. This essay analyses a Ryanair case study (Durham University Business School case study) and seeks to assess Ryanair’s competitive strategy‚ success factors‚ distinctive capabilities
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Table of Contents: 1) Executive Summary…………………………………………………………………………………………….2 2) Introduction & Rise of the aviation industry in India…………………………………………...3 3) INtorduction of Air India and its International Presence……………………………………….….4 4) Code share agreements of Air India ……………………………………………………………….……5 5) Air India’s Market Share………………………………………………………………………………………5 6) Financial Analysis with the ratios Profitability Ratio..........................................................................
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the world by different companies‚ and every state had his own company. We could think that Ryan air‚ battled this ‚ in fact they used the liberalism of the other airlines companies to put themselves in the Market. The fact was that in this time‚ only the big companies that used to be the only ones had the permission to operate in the important airports. That’s a bad point for Ryan air‚ because it’s important to captivate the customer where he is. And they are in the big airports
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Air pollution is one of the virtual problem nowadays. There are many reasons of it but mostly it is caused by cars‚ growing cities‚ development of economy and industrialization. Clean air consist of several gases. When some other gases or dangerous elements get into the clean air‚ pollution is inevitable. Ozone layer is affected too much by pollution and it will cause serious disturbances on the environment. People are the main cause of pollution because the things that we use contain dangerous
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Ethics Up in the Air (2009) Reviewed by David A. Thomas‚ Prof. of Rhetoric‚ Emeritus‚ University of Richmond[i] “We Appreciate Your Loyalty”—American Airlines Slogan. Up in the Air is a profound tone poem on misplaced loyalties in the corporate world‚ and in marriage and grown-up sexual relationships as well. Disguised as a kind of midlife romantic comedy‚ starring one of America’s busiest‚ coolest‚ suavest‚ and cleverest leading men‚ George Clooney‚ Up in the Air neatly slices open
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