Assignment Atlantic computers‚ a leading player in the high-end server market‚ has detected a marketplace opportunity in the basic server segment. They have developed a new server‚ the Tronn‚ to meet the needs of this segment. In addition they have created a software tool‚ called the “performance Enhancing Server Accelerator” or PESA‚ that allows the Tronn platform up to four times faster than its standard speed. The central question in the case revolves around how to price the Tronn and PESA
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lthough it is not ideal‚ I believe ignorance is bliss. Before I get into argument‚ let me remind you that ignorance is definitely bliss‚ but not the best thing. Most people‚ when they are ignorant of a fact that hurts them‚ will stay very happy. Howver‚ being ignorant will also lead to unjustified confidence. Taking me as an example‚ I was in love with one girl for a long time‚ even to the point where I was dreaming about her. I was also sure that she liked me back‚ but was ignorant of the fact that
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Gordon Biersch Case Questions: 1. Identify the key factors responsible for the success of Gordon Biersch to date. What concerns‚ if any‚ do you have as the company looks ahead? 2. Evaluate Gordon Biersch’s organizational alternatives to realize its growth ambitions. Recommend a course to follow? 3. Evaluate Gordon Biersch’s efforts to raise outside capital. What would you have done differently? 4. Which offer‚ if any‚ should Gordon Biersch accept? Why? How should they proceed?
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the success of Gordon Biersch to date. What concerns‚ if any‚ do you have as the company looks ahead? Key Factors responsible for the success: - High quality‚ moderately priced dining and professional service and German style onsite breweries - Smooth partnership between Gordon and Biersch - Management style of decentralization The concern is that the growth ambitions might impact the culture and quality of service which is been some of the competitive advantages for Gordon Biersch. 2
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Pricing Course Module in Marketing Management Course Modules help instructors select and sequence material for use as part of a course. Each module represents the thinking of subject matter experts about the best materials to assign and how to organize them to facilitate learning. Each module recommends four to six items. Whenever possible at least one alternative item for each main recommendation is included‚ as well as suggested supplemental readings that may provide a broader conceptual context
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is announcing its offer yet to its customers. The Triple Play Bundle! This will consist of Home Phone‚ Crystal-Clear Digital Video and Blazing High-Speed Internet and is available to all new and current customers of DigiVox. This bundle is an absolute must for all households because in today’s busy society staying connected to the world is a must. Our Triple Play Bundles starts as low as $50 per month and come with a variety of options. With DigiVox home phone not only can you make local calls‚ but
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Project Genesis | Atlantic Corporation | ACE Consulting Group | “A service we provide with excellence“ | ------------------------------------------------- Executive Summary The purpose of this report is to assess the viability of the acquisition of Royal Paper Corporation’s (Royal) Monticello mill and box plants by Atlantic Corporation (Atlantic). This will be conducted through the evaluation and analysis of whether this project is profitable
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CLEVELAND -- Celtics forward Gordon Hayward was stretchered off the floor in Cleveland after suffering a horrific-looking ankle injury a little more than five minutes into his Boston debut Tuesday night. The team later announced that Hayward fractured his ankle. Hayward’s left leg bent awkwardly after he went up for an alley-oop pass‚ collided with LeBron James and collapsed under the basket with 6 minutes‚ 45 seconds left in the first quarter. Teammates and Cavaliers players‚ including James‚
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Candidate Gordon briefed all of the paragraphs of his operation order that included some accurate information from what was provided to him. SNC was able to include all of the information during the Orientation; however‚ SNC wasn’t capable of accurately stating the Friendly Situation that stated their platoon was one mile to the south. SNC had difficulty staying organized as he referred to his notes and his operation order skeleton‚ resulting in SNC using filler words as he organized his thoughts
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Virgin Atlantics primary problem is that they were operating in the middle of the optimal utility model. Their slogan had become “Offering a First Class service at less than First Class fares”. In which Virgin Atlantic is offering high quality at a low cost‚ which keeps them in the middle and not profitable. It seems that Virgin Atlantic did not take into account that offering a premium service as they were would come at a premium cost for them and when throwing in low cost fares into the mix they
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