Benihana of Tokyo Benihana is a steakhouse with food cooked in front of the customers by Japanese chefs and the decorated in an authentic Japanese setting. Operation advantages: Benihana has several operation advantages: firstly‚ by eliminating the need for a conventional kitchen with hibachi table arrangement‚ the restaurant keep labor cost low while providing attentive service. Secondly‚ the dining space was increased. Thirdly‚ by reducing the menu to three simple Middle American entrees‚ the
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BUSINESS SCHOOL Cover Sheet for Individual Assignment: Case Study of Benihana of Tokyo Your assignment cannot be returned to you unless you clearly print your name and address in the box below. William Tan Wei Leng Block 308 Canberra Road #13-99 Singapore 750308 Name: William Tan Wei Leng Student ID: 1656521 Subject name: Operations Service Management Lecturer name: Max Zornada Due date: 10 July 2015 KEEP A COPY Please be sure to make a copy of your work before you submit it. On rare occasions
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Benihana OF Tokyo An introduction to Hibachi cooking Where it started Context: Japanese food being unpopular in the US (feeling of being not filling enough‚ deceiving food‚ etc.) Concept: Introduce Hibachi cooking in the US and worldwide History: 1935: Yunosuke Aoki (Papasan) opens the 1st Benihana restaurant in Tokyo‚ Japan 1958: Papasan introduces the Hibachi table concept 1964: Number 1 American unit in New York West Side 1. Differences between the Benihana production
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1964 as Benihana of Tokyo Employees: 1‚763 Sales: $81.6 million (fiscal year ending March 31‚ 1996) Stock Exchanges: NASDAQ SICs: 5810 Retail Eating & Drinking Places Company Perspectives: Helping our guests feel welcome is as important as our cooking. And it is just as great a skill. Ever striving for excellence in hospitality‚ it is truly our restaurant family who has built Benihana’s success. Company History: Benihana‚ Inc. owns and licenses restaurants in the Benihana and Benihana
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Benihana ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- 1. ------------------------------------------------- What is the Benihana concept? Benihana restaurants are traditional Japanese hibachi steakhouses‚ which feature the Japanese cooking method known as teppanyaki. There are key attributes that separate Benihana from other restaurants. One is true Japanese authenticity. Every
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6/10/13 Analysis I chose to construct a sales process flow based upon a previous job I had as a medical consultant for a plastic surgeon. Dr. Bishara performed all different types of cosmetic procedures‚ yet he decided to shift his practice to focus on hair transplants. We were the only practice in the state of Texas that had a robot that performed these hair transplants. Dr. Bishara‚ had done a great job at marketing with Google adwords‚ which created a lot of traffic to our webpage. There
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references the “old classic” HBS case on Benihana‚ and is intended to be used in conjunction with a simulation that helps students gain insight into how Benihana achieved its profitability. The simulation helps bring out many key operational issues‚ such as how variability in demand and in processing can negatively impact profitability. The case analysis goes on to show how Benihana reduces variability‚ and illustrates concepts such as the product-process spectrum‚ the impact of a bottleneck‚ and
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Aoki‚ a wrestler who had qualified for but did not attend the 1960 Summer Olympics started the restaurant with $10‚000 earned from driving an ice cream truck in Harlem. The first restaurant‚ Benihana of Tokyo‚ was named for the red Safflower that was the name for the coffee shop owned by his parents in Tokyo. Aoki’s concept was for the meals to be theatrically prepared by a knife-wielding‚ joke-telling chef at a teppanyaki table surrounded by a wooden eating surface in front of the guests (Teppan
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BENIHANA Our suggestion to Benihana is to expand the target market and include a young generations as well as open new chain of family friendly restaurants. Gaining younger generations market could be accomplished by development of a mix of Japanese-Chinese quick cuisine restaurants/ food courts. Younger generation is very familiar with Chinese food‚ which is affordable‚ quick and tasty. Incorporating a Japanese twist to what is already widely accepted could be a refreshing idea and take a typical
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Case Analysis: Arapahoe Pharmaceutical Company A PAPER SUBMITTED TO MSBMW IN PARTIAL FULFILLMENT OF THE COURSE REQUIREMENT IN PROFESSIONAL SALESMANSHIP Submitted to: Professor Ricardo Cruz Submitted by: Sales‚ Ma. Shiela N. Nolasco‚ Princess Ann R. March 7‚ 2013 I. Scenario: The case describes the condition at the Arapahoe Pharmaceutical Company and its sales management structure. In the case‚ the Arapahoe Pharmaceutical
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