Case Study of Benihana of Tokyo Your assignment cannot be returned to you unless you clearly print your name and address in the box below. William Tan Wei Leng Block 308 Canberra Road #13-99 Singapore 750308 Name: William Tan Wei Leng Student ID: 1656521 Subject name: Operations Service Management Lecturer name: Max Zornada Due date: 10 July 2015 KEEP A COPY Please be sure to make a copy of your work before you submit it. On rare occasions an assignment gets lost in the system. In such a case
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Medaille College MBA-621 Operations Management Case Study #2 Donner Company 3/8/2006 Amr Abbas Problem Definition The three-year old Donner Company has positioned itself well within both the small volume‚ customized (contract) printed circuit boards market as well as the large volume‚ generic (captive) printed circuit boards market. Large electronic firms (AT&T‚ IBM) produced their components in captive shops‚ while smaller sized companies‚ or when large and small quantities of simple
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Benihana ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- 1. ------------------------------------------------- What is the Benihana concept? Benihana restaurants are traditional Japanese hibachi steakhouses‚ which feature the Japanese cooking method known as teppanyaki. There are key attributes that separate Benihana from other restaurants. One is true Japanese authenticity. Every
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1964 as Benihana of Tokyo Employees: 1‚763 Sales: $81.6 million (fiscal year ending March 31‚ 1996) Stock Exchanges: NASDAQ SICs: 5810 Retail Eating & Drinking Places Company Perspectives: Helping our guests feel welcome is as important as our cooking. And it is just as great a skill. Ever striving for excellence in hospitality‚ it is truly our restaurant family who has built Benihana’s success. Company History: Benihana‚ Inc. owns and licenses restaurants in the Benihana and Benihana
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Abstract. This short case heavily references the “old classic” HBS case on Benihana‚ and is intended to be used in conjunction with a simulation that helps students gain insight into how Benihana achieved its profitability. The simulation helps bring out many key operational issues‚ such as how variability in demand and in processing can negatively impact profitability. The case analysis goes on to show how Benihana reduces variability‚ and illustrates concepts such as the product-process spectrum
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Aoki‚ a wrestler who had qualified for but did not attend the 1960 Summer Olympics started the restaurant with $10‚000 earned from driving an ice cream truck in Harlem. The first restaurant‚ Benihana of Tokyo‚ was named for the red Safflower that was the name for the coffee shop owned by his parents in Tokyo. Aoki’s concept was for the meals to be theatrically prepared by a knife-wielding‚ joke-telling chef at a teppanyaki table surrounded by a wooden eating surface in front of the guests (Teppan
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1. What is Benihana’s value proposition to its customers? Benihana strives to be unique and promises to be a fun place to eat for all. Benihana’s primary value proposition to its customers is providing high quality of quick service and authentic exotic food at reasonable price. Unlike a traditional restaurant where you place the order and food is served to you‚ at Benihana you get to watch the food being cooked and also get entertained in the process. Each chef has a different style and personality
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Gonçalves Arantes Pedro Miguel Moreira Patrício Ricardo Araújo Burmester Tiago Gil Soares da Rocha INTRODUCTION – BENIHANA CONCEPT Benihana is a Japanese restaurant chain‚ where the food is prepared at the client table‚ by native chefs‚ in an environment decorated according
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Benihana OF Tokyo An introduction to Hibachi cooking Where it started Context: Japanese food being unpopular in the US (feeling of being not filling enough‚ deceiving food‚ etc.) Concept: Introduce Hibachi cooking in the US and worldwide History: 1935: Yunosuke Aoki (Papasan) opens the 1st Benihana restaurant in Tokyo‚ Japan 1958: Papasan introduces the Hibachi table concept 1964: Number 1 American unit in New York West Side 1. Differences between the Benihana production
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BENIHANA Our suggestion to Benihana is to expand the target market and include a young generations as well as open new chain of family friendly restaurants. Gaining younger generations market could be accomplished by development of a mix of Japanese-Chinese quick cuisine restaurants/ food courts. Younger generation is very familiar with Chinese food‚ which is affordable‚ quick and tasty. Incorporating a Japanese twist to what is already widely accepted could be a refreshing idea and take a typical
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