EXECUTIVE MBA 2014/2015 PRODUCTION AND OPERATIONS MANAGEMENT CASE REPORT Porto‚ 24st October 2014 PROFESSOR Luis Solis‚ PhD. GROUP 6 Carlos Manuel Soares Pimenta Gonçalves Francisco Adriano dos Santos Marques Ribeiro Paula Cristina Fonseca Gonçalves Arantes Pedro
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1. What is Benihana’s value proposition to its customers? Benihana strives to be unique and promises to be a fun place to eat for all. Benihana’s primary value proposition to its customers is providing high quality of quick service and authentic exotic food at reasonable price. Unlike a traditional restaurant where you place the order and food is served to you‚ at Benihana you get to watch the food being cooked and also get entertained in the process. Each chef has a different style and personality
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Street in New York City by 25-year-old Hiroaki "Rocky" Aoki. Aoki‚ a wrestler who had qualified for but did not attend the 1960 Summer Olympics started the restaurant with $10‚000 earned from driving an ice cream truck in Harlem. The first restaurant‚ Benihana of Tokyo‚ was named for the red Safflower that was the name for the coffee shop owned by his parents in Tokyo. Aoki’s concept was for the meals to be theatrically prepared by a knife-wielding‚ joke-telling chef at a teppanyaki table surrounded by
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1. What is the Benihana concept? The Beninhana of Tokyo‚ basically a Japanese Steak House has a very unique concept in terms of the idea of watching the food being cooked live on the table in front of eyes. Benihana featured traditional Japanese cuisine experience in the urban U.S metropolis. It was the first introducer of Hibachi Cooking style in USA‚ celebrating the cooking of food so alive and entertaining. This experience comes with Teppanyaki tables which accommodated eight people and live
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Benihana of Tokyo Benihana is a steakhouse with food cooked in front of the customers by Japanese chefs and the decorated in an authentic Japanese setting. Operation advantages: Benihana has several operation advantages: firstly‚ by eliminating the need for a conventional kitchen with hibachi table arrangement‚ the restaurant keep labor cost low while providing attentive service. Secondly‚ the dining space was increased. Thirdly‚ by reducing the menu to three simple Middle American entrees‚ the
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Medaille College MBA-621 Operations Management Case Study #2 Donner Company 3/8/2006 Amr Abbas Problem Definition The three-year old Donner Company has positioned itself well within both the small volume‚ customized (contract) printed circuit boards market as well as the large volume‚ generic (captive) printed circuit boards market. Large electronic firms (AT&T‚ IBM) produced their components in captive shops‚ while smaller sized companies‚ or when large and small quantities of simple
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Case Study: Matching Dell MBA 661 Operational Excellence Introduction: Dell corporation is a well known computer company incorporated in 1984. Dell Computer Company is the pioneer of the highly publicized business model called "Direct Model" in the personal computer industry. It had launched a method which attracted millions of customers across the world starting from personal use to small and medium size corporation use. Dell customized its computers to the individual need. 1) Describe
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Case study: Benihana of Tokyo Benihana of Tokyo has been very successful for the last 40 years since 1964. From a small restaurant‚ it has developed into a chain of themed restaurants. The success of Benihana has been attributed to the superb total quality management (TQM) process especially in maintaining the overall exotic ambience and the high quality food provided. All these strengths contribute to providing an unforgettable dining experience to its consumers and are reflected in their ability
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a bit of fat was left which was dramatically trimmed during Live Cooking in front of diners. Benihana were authentically decorated in Japanese traditional arts. Walls‚ ceilings‚ beams‚ artifacts and decorative lights were all from Japan. This resulted in giving anexclusive ambience to the customers which in turn became unique differentiating factor for the Benihana. In a very short span of time Benihana of Tokoy has expanded in U.S Market and it has developed its own cliental which is not only exhibiting
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What is the Benihana concept? Rocky Aoki developed the Benihana concept by modifying the normal American dining experience from a job shop operation to a communal dining batch processing operation. The processing model is designed to make the process as efficient as possible‚ reduce scrap‚ minimize wait times‚ and wait times in queues and between processes to effective parts of the process itself. A customer enters the restaurant and is placed into the queue in preparation for processing.
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