LEADERSHIP & ORGANISATION * Ben Cohen: CEO * Jerry Greenfield: Chairman * Started the business not to get rich but to make a liveable wage and contribute to society * Both never had the expertise to expand the business further and hired a new CEO. HISTORY * Ben & Jerry’s started in 1977 * In the 1980’s the company was doing very well * In 1990 Ben & Jerry was selling in all Major * markets in the US‚ Mom& Pop’s accounted for majority of ice
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Ben & Jerry’s Homemade Inc. Bruner Case Study Case Summary This case examines issues of asset control for Ben & Jerry’s Homemade‚ Inc.‚ in light of the outstanding takeover offers by Chartwell Investments‚ Dreyer‘s Grand‚ Unilever‚ and Meadowbrook Lane Capital in January 2000. The case requires a discussion of fundamental firm objectives and the implications of a non-traditional corporate orientation; one needs to review the development of Ben & Jerry’s strong social consciousness
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Case study: Ben & Jerry’s Homemade 1- Ben & Jerry’s fulfilled its mission statement: The mission statement consisting of the social mission‚ product mission‚ and economic mission: - the product mission was fulfilled by making‚ distributing and selling the finest quality all-natural ice cream and related products in a wide variety of innovative flavors made from Vermont dairy products. - The economic mission was fullfiled by operating the company on a sound financial basis
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Strategic Position Ben & Jerry’s strategic position is to offer an all natural approach in the preparation of their super premium ice cream. Through the use of pure‚ natural‚ and socially conscious products‚ Ben & Jerry’s positions its products as high quality with unique flavors which ultimately differentiates it from the competition. They market their products through cause generated marketing ‚ practicing social consciousness to present the values and goals of the company. Ben and Jerry’s maintains
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Ben & Jerry’s: Preserving Mission and Brand within Unilever By‚ Hemanth M udadla Elisa Vanzu lli You Qin Qin Fayas Faro ok “We can build a ice cream plant at 1/3rd of the cost you built yours what we cant do is build a premium brand which is what you did” Strengths: Product quality Why Acquisition Innovation Brand Sensible to Nature Social Mission Opportunities: Good topline but bad bottom line – Financial situation Ineffective operational efficiencies Organizational structure
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The movie wasn’t as Hollywood as I expected and by that I mean it was quite slow. There would be interesting parts that really kept me watching and then it would just go to a conversation about something that wasn’t stimulating at all. I must say my favorite parts were the chariot races‚ and Jesus giving water to Judah. But after watching the movie I realized‚ that there was more to it than just the special effects. Judah could have easily sought vengeance for being treated like dirt even though
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exploded in Apr.‚ 1775‚ when General Gage decided to make a show of force. Warned by Paul Revere and William Dawes‚ the Massachusetts militia engaged the British force at Lexington and Concord (see Lexington and Concord‚ battles of). Patriot militia from other colonies hurried to Massachusetts‚ where‚ after the battle of Bunker Hill (June 17‚ 1775)‚ George Washington took command of the patriot forces. The British remained in Boston until Mar. 17‚ 1776‚ when Gen. William Howe evacuated the town‚ taking
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one: The beginning of the novel Ben-Hur‚ starts out with the three wise men meeting in the desert. The beginning of the movie Ben-Hur‚ starts out with the birth of Jesus. This doesn’t make very many differences in the rest of the story. Book two: Judah Ben-Hur is a Jewish prince of Judaea. His best friend Messala comes back to Judaea after five years. In the book Messala leaves Judaea to get an education in Rome. Five years later he comes back and insults Ben-Hur’s religion and they end their
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major because I think this major would let find a good job in Hangzhou. The GDP of Hangzhou was RMB ¥156.8 billion‚ which ranked second among all of the provincial capitals after Guangzhou. The city has more than tripled its GDP since then‚ increasing from RMB ¥156.8 billion in 2001 to RMB ¥ RMB701.1 billion in
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Ben & Jerry’s Case Assignment Introduction After reviewing the Ben & Jerry’s Case Study‚ by Nan S. Ellis and Lisa M. Fairchild‚ we have determined three possible options for Ben and Jerry to choose from in regards to the Unilever buy-out offer or merger with Dreyer’s and/or Unilever. Since‚ Ben and Jerry’s has distribution problems inhibiting the company’s growth‚ our options weigh this factor heavily. The unique social responsibility aspect is of great concern to Ben and Jerry and they
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