Course: Organizational Development (MGMT 3022) Group Project: Ben and Jerry’s (A): Team Development Intervention THE UNIVERSITY OF THE WEST INDIES ST. AUGUSTINE‚ TRINIDAD AND TOBAGO‚ WEST INDIES FACULTY OF SOCIAL SCIENCES DEPARTMENT OF MANAGEMENT STUDIES MGMT 3022 – ORGANIZATIONAL DEVELOPMENT (EVENING UNIVERSITY) COURSE CODE: Mgmt. 3022 COURSE
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Ben & Jerry’s Homemade – The Unilever Scoop Case With four offers on the table‚ Ben & Jerry’s had quite the decision to make. When it came down to it‚ they chose the most attractive offer which turned out to be with Unilever. As time passed‚ this was shown to ultimately be a very wise choice as the financial results would later show impressive results. These impressive results could be seen by looking at how the operating margins tripled and were able to maintain a 700M operating profit in succeeding
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Ben & Jerry’s Homemade Executive Summary Increasing competitive pressure and Ben & Jerry’s declining financial performance has brought a number of takeover offers. Henry Morgan is a member of the board of directors of Ben & Jerry’s Homemade and was elected to represent the interests of the shareholders. Morgan will attend the board meeting for considering the pending offers. If the firm takes the offer‚ the firm will lose control of its assets and social orientation; however‚ Ben & Jerry’s shareholders
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Ben and Jerry’s Introduction: Overview of the Case The corporation of Ben and Jerry’s first began on May 5‚ 1978 in a small town called Burlington located in Virginia. The founders of this ice cream parlor were Ben Cohen and Jerry Greenfield with only limited funds of $8‚000‚ they produced a famous nationwide parlor that caters to millions of people. Specialty flavors of Chocolate Chip Cookie Dough‚ Cherry Garcia‚ Rain Forest Crunch‚ and frozen yogurt are attractions and symbols to the corporation
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3.2) Ans the ff. 1.) What are the common sources used in prospecting? 2.) Is environmental scanning importantly related to prospecting? Explain fully. 3.) What are some of the basic questions for key account prospecting and discuss its important? 1.) What are the common sources used in prospecting? Effective prospecting is a critical component of sustainable sales success. However‚ prospecting is not selling. You may be a well-trained and/or experienced salesperson. But your training may
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References: 12 Albright‚ K.S. (2004). ‘Environmental scanning: radar for success’. Information Management Journal‚ May-June‚ p.38-45. Baron‚ S. and Harris‚ K. (2003). Services Marketing: Text and Cases‚ 2nd ed. Palgrave Macmillan. Ch.6. Borden‚ N. (1964). ‘The concept of the marketing mix’. Journal of Advertising Research‚ 5‚ June‚ p. 2-7. Brownlie‚ D. (1994) ‘Organising for environmental scanning: orthodoxies and reformations’‚ Journal of Marketing Management‚ 10
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Case Study: Ben & Jerry’s Homemade (Case 3) This case focuses on the issues of asset control of Ben & Jerry’s Homemade‚ Inc with the four outstanding takeover offers by Dreyer’s Grand‚ Unilever‚ Meadowbrook Lane Capital and Chartwell Investment in 2001. Through the analysis of the four offers‚ I suggest the Board accept the Unilever’s offer. The advantage and disadvantage of each offer is discussed following. Dreyer’s Grand The offer does not maximize the shareholders wealth but retain
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Yamamah Cement Company External Environmental Scanning Group Members | ID | NAME | | | | | | | | | | | | | * Table of Contents: Table of Contents: 3 1. Objectives 4 2. Company Overview 4 3. KSA cement industry 4 4. Compotator 4 5. 2009 summary 5 6. Outlook summary 6 7. Yamamah Cement and the environment 6 8. External Factor Analysis Summary (EFAS) 7 9. internal environmental scanning 7 10. Internal Factor Analysis Summary (IFAS) 8 11. Appendix
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Ben & Jerry’s and Unilever: The Bohemian and the Behemoth FACTS: Ben & Jerry’s success is a direct result of transitioning form a local Vermont-based ice-cream producer into a large multinational corporation as part of an acquisition initiated by Unilever. The company’s three interrelated mission statements stand to complement each other and through history and culture have successfully turned Ben & Jerry’s into a social behemoth. Following a merger with the multinational juggernaut
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Vermont’s famous ice cream markers‚ Ben & Jerry’s‚ started the City Churned campaign summer of 2013; where five major cities voted in traditional and non-traditional ways to create a unique flavor that capture elements of the city. The five major cities were Seattle‚ Portland‚ San Francisco‚ Washington DC and New York City. Ben & Jerry’s also teamed up with local favorites to make the flavor even more represent the city it is for. At the end of the summer‚ Ben and Jerry’s served the final product
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