FUNCTIONAL MANAGEMENT 5.1 Marketing Management The potential role of marketing techniques in sustainable tourism Seeking to understand the customers in terms of their motivations and determinants Need to scan its business environment for relevant data that might determine the stances it takes towards sustainable tourism The potential role of marketing techniques in sustainable tourism (cont.) The scanning should involve: 1. 2. 3. 4. Government legislation on environmental
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state-initiated plan for regional tourism development. Yu Hong (2011) The economic and tourism development story of Hainan has now been questioned and criticized with little involvement by the local minority community and their little gains from local tourism boom. “Under this top-down tourism planning‚ a triangular axis of the central government‚ various ministries and powerful external force such as property developers has overwhelmingly dominated regional tourism development in Hainan and enjoyed
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SUSTAINABLE TOURISM ~ ELIMINATING POVERTY (ST~EP) INTRODUCTION : At the World Summit on Sustainable Development held in Johannesburg‚ South Africa in August 2002‚ the World Tourism Organization (WTO)‚ supported by UNCTAD‚ took a global lead in this field‚ launching the concept of ‘Sustainable Tourism as an effective tool for Eliminating Poverty’ (ST~EP)‚ and beginning the process of putting a program in place to implement the concept. This initiative linked the longstanding WTO pursuit of Sustainable
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Sustainable Tourism in Kumarakom – A Case Study Background kumarakom is situated on the banks of the Vembanad Kayal (backwater)‚ 10 km. west of the Kottayam District Head Quarters in Kerala. Kumarakom‚ a backwater tourism hub is gaining strategic place in on the tourist map due to its natural charm and aesthetic beauty. Tourism development in Kumarakom started with the lease of KTDC land in the bird sanctuary area to Taj Kerala Resorts Limited in the 1989. Tourism has developed rapidly in the area
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Turizm‚ Sivas An Assessment for The Alternative Tourism Activities in the Frame of Regional Development: The Case of Sivas Abstract In this paper‚ the focus was about alternative tourism alternative development strategies in the perspective of regional development. Not only industry but also tourism is very important for regional development. The effect of tourism for regional development was examined and the necessity of alternative tourism invesments was considered in accordance of regional
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the importance of a major global tourism event to the future prospects of a tourist destination. Thus it chooses the Beijing Olympics Games to explore. This report can be divided into 5 main parts. First part is summarizing Beijing Olympic Games on the impact of tourism industry. It will explore from three aspects which include the image of the country‚ the tourist source and tourism environment. Second part is overviewing Beijing Olympic Games makes the Beijing a unique tourist destinations. The
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Sustainable tourism is a myth. Discuss Tourism is one of the world’s fastest growing industries and is a major source of income for many countries‚ however‚ tourism can also have its share of problems on a country‚ such as loss of cultural heritage. People are now seeking more responsible holidays‚ these include various forms of sustainable tourism such as ‘eco-tourism’ and ‘Cultural tourism’. Sustainable tourism is ‘a form of ongoing tourism development which helps to preserve and protect the environment
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What is Sustainable Tourism? Writer Tim Forsyth defined himself as a specialist in political approaches to environmental change and international development. He have worked on two key themes; - The politics of environmental science and policy processes‚ especially in rapidly developing societies - The development of deliberative‚ multi-stakeholder forms of governance that can result in more development-friendly‚ as well as environmentally effective‚ policy solutions. The article
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Write an essay that 1) critically discusses the available definitions of Sustainable Tourism Development; 2) provides a list of possible policy interventions and guidelines designed to induce the tourist industry to adhere to the principles of Sustainable Development; 3) illustrates‚ using real world examples‚ the practical implementation of such policies and guidelines. Tourism is one of the world ’s largest industries and has a multitude of impacts‚ both positive and negative‚ on people ’s lives
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Module Title: Sustainable Tourism Planning Assessment Title: Coursework Assessment Topic 1: The Master Plan for Sustainable Tourism Development in Jamaica Course: BSc (Hons) Tourism Management Student Name: Chan Sze Nga‚ Celia Shape student number: 127001766 SHU student number: 91207470 Jamaica is an island which located in the Southwest Caribbean Sea. It is the third large island in the region with incredible scenic beauty and many natural resources. Tourists are attracted
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