ORGANIZATIONAL BEHAVIOUR MODULE 12 Professional Qualification in Human Resource Management Stage II Prepared By: S.S.Premerathne PQHRM 62/46 INSTITUTE OF PERSONNEL MANAGEMENT SRI LANKA 43‚ Vijaya Kumaratunga Mawatha‚ Colombo 05. ACKNOWLEDGEMENT I dedicate this assignment to all the PQHRM lectures for their tireless effort in teaching us this vast subject and for trying to mould us into young Human Resource Personnel. CONTENTS QUESTION 1:
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Organisations and Behaviour 1.1 Compare and contrast different organisational structures and culture Let us analyse two different kind of organisations: a restaurant and a fast food. Thanks to my work experiences in London I am able to compare both of them. In the restaurant there was everything except that a good relationship among the employees and between these and the managers. Everybody was hired through a short interview‚ without having an induction or a proper training
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Assignment brief Qualification Edexcel BTEC Level 5 HND Diploma (QCF) in Business (Management)/Business (Accounting)/Business (Marketing) Unit number and title Organisations and Behaviour Start date Deadline Assessor name Georges Beau (gbeau@rdihongkong.com) Assignment title The purpose of this assignment is to: • Explore organizational structure and culture • Examine different approaches to management and leadership and theories of organisation • Examine the relationship
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iINDEPENDENT BEHAVIOUR (12 MARK ESSAY) Some reasons people show signs of independent behaviour (i.e. do not conform or obey) is influence by many factors‚ Gender being one of them. Neto carried out the same study as Asch‚ but this time all the participants were female (as in Asch’s study they were all male). In Asch’s study he found that 37% of the participants conformed‚ whereas Neto found that 59% conformed. However Asch’s study was criticized for lacking ecological validity and Neto’s study
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Rs. 2400 million and it was growing at 13%annually. What sales forecasting methods would you suggest to ITC and why? Q7.What is Strategic Planning. What is the Relationship between Marketing and Strategic Planning Q8. Discuss the significance of segmentation‚ targeting and positioning in a company’s marketing strategy? Section - C [20x 2 =40 Marks] Q9. In the Indian rural markets‚ consumers generally buy sachets / small packs of FMCG products. This also facilitates the process of trial for
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Surveillance Behaviours Receiving a play-by-play of the partner’s day through snooping and checking behaviours can affect the relationship in more ways than one. Easier access through the use of technology has created more opportunities to invade a partner’s privacy. As a result‚ this can alter trust in the relationship‚ even though in many cases the checking behaviour is done in secret from the partner. Romantic jealousy has the ability to turn into an addictive behaviour‚ and therefore must be
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resources‚ and information and equipment which are the organizations inputs. Those inputs are used by the organizations internal subsystems‚ such as production and marketing‚ and are subsequently turned into outputs such as products‚ services‚ employee behaviours‚ profits/ losses‚ and waste/ pollution (McShane & Steen‚ 2009‚ p. 4). According
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1. Situation Analysis Company Background & Products AstonsSpecialities started its first outlet in a coffeeshop along East Coast Road‚ opposite the current 112 Katong Mall in 2005. (Astons‚ 2009)It specializes in steak and has attracted the media interest and a group of loyal consumers for its tasty fare (steaks)‚ reasonable pricing and good service. With good response and feedback from consumers‚ Aston Specialties shifted a few doors away and opened its very own shop-front to provide its
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SEGMENTATION – TARGETING – POSITIONING Fragmentation of mass markets segments Consumers: variety of needs & preferences Marketers: offer variety of choices via multitude of marketing offerings Marketing segmentation: Needs Action Linking market needs to an org’s marketing program Market needs Segmentation/Targeting MM A market segment: Group of consumers with homogenous profile & common needs will similarly respond to a marketing program Segmentation – targeting – positioning 1
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2.0 Market Segmentation Market segmentation is the process that companies use to divide large markets into small markets that can be reached more efficiently and effectively with products and services that match their unique needs. 2.1 Geographic Segmentation Geographic segmentation is dividing the market into different geographical units such as nations‚ states‚ regions‚ countries‚ or cities. Introduced the different type of packages‚ according to the needs of people in different
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