contemplating an attractive leadership position in China when he received a phone call from the head of Unilever’s Home Care division in Brazil‚ his native country. Robert Davidson was looking for someone to explore growth OPPOrtunillCS in the marketing of detergents to low-mcome consumers Iivmg in the Northeast of Brazil. An alumnus of INSEAD’s Advanced
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RIN DETERGENT: TO POSITION OR REPOSITION In early January 1989‚ Irfan Mustafa‚ General Manager‚ Personal Products and Market Research‚ Lever Brothers Pakistan Limited‚ was wondering what action to take regarding the marketing of the laundry detergent bar RIN‚ which had been introduced to the Pakistani market in April 1984. The product was specially formulated and promoted as a fabric washer. Mr. Mustafa felt the sales volumes for RIN had reached reasonably satisfactory levels in 1988. However‚ a
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when there was a high concentration of sugar the mass of beetroot decreased. This happened because water moved from the inside of the beetroot‚ where there was a high water potential into the sugar solution‚ which had a lower water potential. In the other four beakers where the concentration of sugar solution was less‚ the mass of the beetroot increased. This happened because water moved from the dilute sugar solution where there was a high water potential‚ into the beetroot. The percentage increase
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temperature on the membrane permeability of beetroot. Since I was unfamiliar with this experiment‚ I first conducted a preliminary test. I considered my preliminary test as my trial for this experiment. My Hypothesis for this experiment was to found out the amount of pigment loss of beetroot when exposed to varying temperatures. Betalain pigment found in beetroot My method for this experiment is:- * Use a cork borer to cut about 3 cores of fresh beetroot approximately 8mm in length. * Place them
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were 2‚4‚7‚9 and 10. All of these solutions affected the beetroot‚ but the most acidic solutions were the ones that did the most damage to the membrane. This is because the ph affects the proteins within the phospho lipid bi-layer. The acidic ph breaks the hydrogen bonds therefore denaturing the proteins and allowing beetroot pigment to secrete form the cell. 7. The ethanol solutions that were used were 11%‚ 25% and 50% ethanol. The beetroot cell was almost immediately affected by the 50% alcohol
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OUT OF COOKED BEETROOT? PLAN Hypothesis Temperature has an effect on the leaking of the colour from beetroot. This means that as the temperature is altered there will be a change in the rate of colour leakage. Scientific Background Beetroot is a very familiar vegetable and is commonly known as beet. It is famous in most recipe books that advice that its outer skin is not to be removed to avoid getting red dye in the cooking water. If we look at the internal structure of beetroot‚ it will be
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What is Cancer? All living things are comprised of a variety of cells‚ such as kidney cells‚ brain cells and skin cells. Cancer develops when a particular cell mutates‚ then begins to grow and divide. Eventually‚ these cells form a mass called a malignant tumor‚ which often starts to invade surrounding tissue and organs. Super Foods It is thought that up to one third of cancer related deaths could be diet related. Many of the foods we eat today can in fact be harmful to the cells in our bodies
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Raw Data: • Table one; shows the effect of water temperature has on the rate at which the anthocyanin pigment leaves of a beetroot tap root cells • My groups results are highlighted in yellow and the class results are left blank Temperature ͦC (+/- 1 ͦC) Amount of green light that was absorbed by the solution (+/- 0.001) Group 1 Group 2 Group 3 Group 4 Group 5 Group 6 Group 7 20 0.099 0.188 0.202 0.141 0.152 0.143 0.157 30 0.274 0.173 0.205 0.170 0.262 0.180 0.233 40 0.285 0.127
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Cleaning with soap and soapless detergents. Detergent comes from the Latin word detergere meaning to clean‚ it is defined as a cleansing agent. Therefore‚ water itself is a detergent. This essay looks at soap and soapless (or synthetic) detergents. Both substances we use everyday and have a big market commercially‚ they effect everyone. Soaps are made from natural products and soapless detergents are produced chemically‚ each having advantages and disadvantages. Soap
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The purpose of this entire experiment was to find a way to help slow or even stop the spreading of oil. The substances that were used were Dish soap‚ Laundry detergent‚ and Kosher salt. After test the three‚ laundry detergent seemed to stop the oil the most. The oil took over 5 minutes to get through the detergent. The oil took 8.8 seconds to get through the soap. The oil took 16.8 seconds to get through the salt. The first step is to gather all the supplies needed for the experiment. The next
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