Beer Game Assignment 1. The benefits of communication in a Supply Chain are variable and depend on many factors other than enhanced clarity and efficiency. Benefits not only come from effective communication but from coordination and the decisions derived from useful information. Every node in a supply chain network has a significant influence over the decisions made by others pertaining to real demand. These decisions‚ in turn‚ affect the entire supply chain and distort the information as it travels
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Simulation game (Beer Distribution Game) to understand the actions of simple and widely use of this system in the Supply Chain Management (SCM). The Beer Game was developed in the 1960s at the Massachusetts Institute of Technology’s (MIT) Sloan School of Management (Sterman‚1989; Senge‚1992)‚ it has been successful to attract the attention of SCM practitioners and academics. The layout of the Beer Distribution Game (BDG) is illustrated in figure 1 below. Figure 1 Beer Distribution Game Layout
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levels (/retailer/OEM/warehouse/factory)? Students‚ playing the Beer Game for the first time‚ are typically enthusiastic about feeling the effects of insufficient coordination so drastically. • within levels (logistics/planner) in the supply chain? Different players who all know the demand distribution‚ manage the different stages of the channel. The interface was designed to help us visualize the material and information flows. The game shows effects of missing information exchange and of delays
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CASE ANALYSIS OF CHANG BEER STRATEGIES Beer Chang is the number one selling beer in Thailand which was launched in 1995. The symbol of Chang beer can be spotted by distinctive green label adorned by two elephants. ‘Chang’ means elephant in Thai which resembles Chang Classic really packs a punch at 6.4% per common serve 630 ml size. For entering any foreign market a comprehensive international marketing strategy must be prepared‚ used to develop a pricing strategy. Chang beer implemented Market
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Charlotte Beers at Ogilvy & Mather Worldwide: Organizational Change Charlotte Beers took over as CEO and chairman of Ogilvy and Mather Worldwide (hereafter O&M) during a period of transformation and change in the advertising industry. The after-effects of the economic shock of 1980’s‚ rapidly changing industry environment and increasing competition‚ etc. were all having an adverse impact on the company. Beers recognized the need for a fundamental change in O&M to revitalize the organization
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BEER GAME DEBRIEFING The bullwhip effect 28/09/2011 Tiphaine Ribetto – st Perrine Trullemans – st112855 Background: "Beer Game" is a simple simulation of a Make-to-Stock Supply chain. The goal of this game is to minimize cost of capital employed in stock while avoiding out-of-stock situations. The issue here is how to forecast demand accurately. Tiphaine and I assume the roles of beer factory in the production department. As our work does not involve any decision in the order flow
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Supply Chain Paper Operations Management Root Beer‚ Inc In the first round of the root beer supply chain game there was a lot of confusion‚ mystery‚ and chaos; and the data showed that (Please see separate excel spreadsheet of data with mean‚ standard deviation‚ and variation calculated). Analysis of the data shows a classic bullwhip effect; the customer places an order and order fluctuations build up through the supply chain. You can also see that these effects are magnified as you get farther
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REPORT ON BEER GAME ABOUT LOGISTICS CHALLENGES 1.0 INTRODUCTION The Product Distribution or "Beer Game" is an experiential exercise designed to help decision makers recognize the value of adopt a holistic and self-motivated approach to problem solving. The game was has been played by 4 of us which is retailer‚ wholesaler‚ distributor and factory. The procedure of the beer game involves dividing the players into teams of four who will run a beer industry. We assume the roles of beer retailer‚
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Kingfisher Beer Company (KBC) has enjoyed being in top position in premium beer segment for the past fifty years and is now facing a potentially identity–changing challenge: the traditional premium beer market has been declining due to changes in consumer preferences at a compound annual rate of 4% and KBC for the first time is experiencing a decline in revenue‚ whilst a change in leadership infuses new energy to bring a change in their product line. Jake Hope‚ son of the retired president and owner
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Boston Beer Company Case Study Analysis 1. Boston Beer’s strategy is primarily focused on growth through differentiation. The sources of its competitive advantage can be classified as a company that provides high quality beer with unique flavors‚ a market driven approach‚ and a very efficient contract brewing strategy. In terms of quality‚ the company created a premium beer by its selective use of ingredients and less water. Boston Beer has won honors such as being the first American beer
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