MGT 4083-Technology Strategy Case Analysis Merck & Co.: Evaluating a Drug Licensing Opportunity Introduction: Davanrik is a new drug developed by LAB Pharmaceuticals‚ which has the potential to treat depression and obesity. Davanrik was initially developed to treat depression by stimulating the receptor in the serotonin system that promotes anti-depression. However‚ it was discovered that Davanrik also blocks the receptor that causes hunger. LAB Pharmaceuticals obtained a patent for Davanrik
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Merck: Pricing Gardasil Merck & Co. has developed a brand-new vaccine called Gardasil. Gardasil is the first vaccine in the world that helps prevent the cervical cancer and HPV. Allison Watkins‚ senior director of Merck’s Vaccines Division‚ is faced with the decision of determining the price of Gardasil. An outside consulting firm had suggested a price of $120 per dose‚ or $360 per person. Watkins needs to make the final decision and apparently that she does not accept with that price. The best
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Q1. How does Merck evaluate the effectiveness of its ethics-related activities? Merck has a strong sense of ethics within the company ’s credo and morals and also reflects on its employees. In spite of having major financial crisis‚ its motto never changed or got altered. It increased the finding to the research institutions in Africa and places. It made sure that the motto of the George W. Merck‚ former Chairman and son of the founder of Merck was always above any hurdles that Merck as a company
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DEFINITION BCG MATRIX Boston Consulting Group (BCG) Matrix is defined by the following authors as follows: Table 1 Definition of BCG Matrix Pearce (2013) David (2012) BCG Matrix is an approach pioneered by the Boston Consulting Group that attempted to help managers “balance” the flow of cash resources among their various businesses while also identifying their basic strategic purpose within the overall portfolio. It is also known as “portfolio techniques”. BCG Matrix graphically portrays
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Placing products in the BCG matrix results in 4 categories in a portfolio of a company: BCG STARS (high growth‚ high market share) - Stars are defined by having high market share in a growing market. - Stars are the leaders in the business but still need a lot of support for promotion a placement. - If market share is kept‚ Stars are likely to grow into cash cows. BCG QUESTION MARKS (high growth‚ low market share) - These products are in growing markets but have low market share. - Question
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LEVIS SWOT ANALYSIS SWOT analysis empowers firms to identify elements that need to be taken into account when developing marketing and corporate strategy. Strengths and Weaknesses are in-house factors that are controllable by the organization. Opportunities & threats are outside factors‚ which are uncontrollable by the organization. According to Kotler and Armstrong‚ SWOT analysis involves a distillation of the findings of an internal and external inspection that lures attention‚ from a strategic
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Merck & Co.‚ Inc. and GlaxoSmithKline plc October 20‚ 2014 Concepts A. Common Stock i. Authorized – 5‚ 400‚000‚000 shares ii. Common stock issued – 2‚983‚508‚675 shares iii. In 2007‚ Merck issued 2‚983‚508‚675 shares (one cent par value) Total dollar value: 2‚983‚508‚675*0.01=29‚835‚086.75 iv. Common shares held in treasury – 811‚005‚791 v. Common shares outstanding – 2‚172‚502‚884 (shares issued – treasury shares) vi. December 31‚ 2007 market cap - $125‚157‚891‚147
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Management BCG Matrix Written by : Afringga Qurani A.S. (008201100114) Dery Apriani S. (008201100033) Firdausi Fananiar (008201100086) Mutmainnah Hauliyah (008201100120) Putri Azizah S. (008201100023) Rizqi Mulia Raya (008201100106) Lecturer : Mr. Irfan Habsjah Class : Accounting 2 President University Jababeka Education Park‚ Jalan Ki Hajar Dewantara‚ Cikarang – Bekasi 17550 BCG Matrix Definition of BCG Matrix Boston Consulting Group (BCG) Matrix is a four celled matrix (a
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Matthews‚ Ph.D. February 10‚ 2004 Applying Ethics to the Merck Case The purpose of my essay is to show whether the business decisions made by the management team of Merck pharmaceutical are ethical. Using corporate assets for charitable purposes‚ the company manufactures and distributes a drug called Mectizan at no charge to impoverished nations and their inhabitants. I will expound on three ethical theories and then analyze the Merck case according to each theory‚ summarizing how the authors
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BCG Matrix of Amul Products: What is a BCG matrix: In the early 1970s Bruce Henderson of Boston Consulting Group developed a technique by which businesses were classified as low or high performers based on their market share and relative growth rate. The matrix has four classifications: 1) Star Leaders in market. Consumes a lot of cash and generates a lot of revenue 2) Cash cows Generates a lot of revenue for the company. Strong product line of the company in a mature environment which is not
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