The Marketing Environment Assignment 1 Pestle Analysis on Marks & Spencer Rachel Pulizzi Student ID No. 08498890 1st December 2008 Contents Page 1 – Cover Page 2 – Contents Page 3 – Introduction Page 4 – Political Factors Page 4 – Economical factors Page 4 – Sociological Factors Page 5 – Technological Factors Page 5 – Legal Factors Page 5 – Environmental Factors Page 6 – Conclusion Introduction Marks & Spencer is a British retailer with over 800 stores in more than 30
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Marks and Spencer is the British multinational retail company that specializes on producing clothing and high-quality food. Being the dominant force on the UK market Marks and Spencer owns 600 stores in the home country and over 225 stores worldwide. Bird (1986) claims Marks and Spencer to be the most powerful image of Great Britain; the company currently being the most profitable UK organization also is one of the most innovative in the world. Two main features of the Marks and Spencer are centralization
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MEASURE: Gearing Ratio: Marks and Spencer: Gearing ratio of Marks and Spencer was stable for three years from 1999 to 2001. Fall in 2001 has forced it to revert to old policy whereby it proposed group structuring and capital restructuring strategy which required funds. "To funds these cost‚ it entered into structured Sale and lease back agreement‚ sold its 78 freehold and leasehold stores across UK for cash consideration of £348 million to Top land Group". (www.marksandspencer.com‚ 03/03/2004)
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The company I chose to conduct my BCG Matrix on was Wal-Mart‚ because this company has become one of the largest and most successful companies within the United States. Wal-Mart started out as a small retail business in 1962 in Rogers‚ Arkansas by Sam Walton. Today Wal-Mart has more than 10‚000 stores in more than twenty eight different countries. In 2012 Wal-Mart gained revenue of $421‚849 million dollars‚ which was an increase of 3.4% from the previous year. (www.topics.nytimes.com>Business>Companies
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Marks & Spencer Case Study Introduction........................................................................ Page 3 EXTERNAL ENVIRONMENT 1.0 PEST Analysis................................................................ Page 3 2.0 Porters Five Forces Model................................................. Page 4 INTERNAL ANALYSIS 3.0 Auditing the Resources of M&S.......................................... Page 5 4.0 Value Chain Analysis....................................................
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Analysis of Marks and Spencer of the turbulent background and market failings of the company in the 1990’s in comparison with today’s current successful marketing strategies‚ tactics and new direction of “Marks and Spencer”. International Fashion Marketing Cara Hitchener 799200 Word Count: 2‚685 Contents Introduction 2 Marks and Spencer Fashion Market
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Operations Management Activities of Marks and Spencer Report: Introduction: The Company- A journey from cave to modern civilized societies‚ Marks and Spencer from a single market stall to a giant international multi-channel retailer has travelled over 129 years to establish its deep roots all over the world with 766 UK and 418 international stores. Marks and Spencer stores are spread over 50 territories worldwide employing almost 82000 people. Marks and Spencer is a general retailer that sells
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TEACHING NOTES Marks & Spencer Nardine Collier and Gerry Johnson 1. Introduction This case study is about why one of the world’s most famous retails‚ Marks & Spencer‚ ran into trouble at the end of the 1990s and how it attempted to manage a programme of change to overcome those problems. It is therefore useful to explore issues concerned with organisational culture‚ strategic drift‚ strategic choice and the management of change. The case covers both the history of Marks & Spencer throughout the
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M&S CSR Report Marks and Spencer have always had a keen interest in corporate social responsibility‚ however until recent changes they have taken a large step forward and taken it upon themselves to create new plans on how‚ as a company they can become “the world’s most sustainable retailer by 2015” (M&S Press Release 1-March-2010). From an early start M&S in 1930’s had a moral element; they offered several staff welfare services which included pensions as well as dental and health
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COMPANY PROFILE Marks and Spencer Group plc REFERENCE CODE: DFE67A38-E021-448F-BC58-3944E618713F PUBLICATION DATE: 12 May 2012 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. Marks and Spencer Group plc TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts...............................................
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