BCG MATRIX‚ GE FOR A PRODUCT PORTFOLIO ERUKULLA SURESH -138919 SCHOOL OF MANAGEMENT‚ NIT WARANGAL SUBJECT: MARKETING ENVIRONMENT AND ANALYSIS ASSIGNMENT-2 SUBMITTED TO DR.RITANJALI MAJHI‚ ASSISTANT PROFESSOR‚ SOM ON 9TH OCTOBER 2013 ABSTRACT BCG matrix is a framework created by Boston Consulting Group to evaluate the strategic position of the business brand portfolio and its potential. It classifies business portfolio into four categories based on industry attractiveness (growth
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BCG Matrix of KFC The need for strategy‚ in order to expand its existing product in very promising markets for KFC is very essential. KFC‚ along with McDonalds‚ and other major fast food chains have dominated the American continent as well as else where. Since the1950’s when the founder of KFC had a dream‚ of building an empire in the fast foodmarket‚ the company has undergone lots of changes. The company has changedownership; it has taken over from Pepsi and passed over to Tricon‚ which owns
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Limitations of the BCG model. The BCG model is criticised for having a number of limitations (Kotler 2003; McDonald 2003): ➢ There are other reasons other than relative market share and market growth that could influence the allocation of resources to a product or SBU: reasons such as the need for strong brand name and product positioning could compel resource allocation to an SBU or product (Drummond & Ensor 2004). ➢ What is more‚ the model rests on net cash consumption or generation as the
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Philippines‚ several individuals and institutions have pioneered in providing Internet services to people who have natural inclination to computers by the use of low-speed mode of transmission in the late ‘80s. It is after when the leading telecommunication and broadcasting companies step into the Internet Service Provider (ISP) business that Filipinos finally got the hand of getting wired in the world through the use of Internet. The technology of ISP succeeded in keeping and pushing the boundaries that
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BCG MATRIX Stars e. g: beverages Question mark ? e. g: breakfast cereals Low Market Growth Rate Cash Cows e. g: baby food Dog e. g: pharmaceutical products High Low High Relative Market Share STARS The stars are the high relative market share and high market growth. Nestlé beverages are products more present on the market because this is a high quality of product and nowadays costumers like consume
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College of Information Technology 1.0 Introduction 1.1 Background of the Study This section gives background information on the study by discussing any or all of the following in textual paragraph form: The general area in Computer Science or Information Technology where the study may be classified. Examples are the following: 1) For Payroll‚ Accounts Receivable/Payable‚ Inventory‚ Reservation‚ Library‚ etc. Systems‚ the general area which may be discussed is Information Systems
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Customer Needs ‚ Wants & Demands Needs are the basic human requirements. People need air‚ water‚ food‚ clothing and shelter to survive. People also have strong needs for recreation‚ education and entertainment. These needs become Wants when they are directed to specific objects that might satisfy the need. Wants are shaped by our society. Demands are wants for specific products backed by an ability to pay. Needs are of five types – Stated needs Real needs Unstated needs Delight needs
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Handout For: Back to Basics—Program Reporting Workshop “Your Management Information System” INTRODUCTION A Management Information System or MIS is a systematic‚ uniform method for collecting and reporting information about a particular program‚ event‚ or activity. MIS structures vary greatly in terms of the way information flows into the system‚ the types of reports generated‚ and the level of detail. The amount of reliance on computers is a variable that
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Trees Alfred Joyce Kilmer I think I shall never see A poem lovely as a tree A tree whose hungry mouth is pressed Against the earth’s sweet flowing breast. A tree that looks at God all day And lifts her leafy arms to pray. A tree that may in summer wear A nest of robins in her hair; Under whose bosom snow has lain; Who intimately lives in rain. Poems are made by fools like me But only God can make a tree. I think I shall never see A poem lovely as a tree. Alfred Joyce Kilmer wrote
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Cafe Coffee Day – Brand Strategy in India Case Study Contents 1. Introduction 2. CCD – an established brand image in India 3. CCD’s wide network – the anytime‚ anywhere cafe 4. Exhibit 1: Total number of stores/cafes of Café Coffee Day and its competitors 5. 1996 – 2008‚ CCD’s first store launch to building a strong competitive advantage 6. Innovative formats to woo new customers 7. Reinforcing brand image with the cluster approach strategy 8. Company-owned
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