VS 1 A COMPARITIVE ANALYSIS OF MARKETING STRATERGIES FOLLOWED BY NIKE AND ADIDAS TEAM MEMBERS ANUPAMA VENU CLAES JOTORP DEEPAK TUSHIR GUSTAV TENERZ SAIRAM KRISHNAN SANJAY SHARMA SUNANDA SURESH 09014 09126 09032 09128 09088 09090 09112 2 INDEX 1. INTRODUCTION 1.1. BRIEF ANALYSIS OF INDUSTRY 1.2. BRIEF DEFINITON OF INDUSTRY 1.2.1.TRENDS IN THE INDUSTRY 1.2.2.MARKET ANALYSIS 1.2.3.MAJOR PLAYERS AND MARKET SHARES 1.3. MAJOR FORCES SHAPING THE INDUSTRY 1.3
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April. 2014 Most of the Nike products provide excellent proof of their product’s use. For example Nike has an advertisement that features Usain Bolt advertising Nike’s shoes and Gatorade. Besides Usain Bolt‚ there is a cheetah which symbolizes speed of the shoe which he races the cheetah across Africa’s wild to also represent the endurance of the shoes. He also drinks a Gatorade to rebuild stamina and starts the race again. The advertisers of the Nike advertisement appeal to the everyday
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CASE 14 NIKE‚ INC.: COST OF CAPITAL Cost of capital denotes the opportunity cost of using capital for a particular investment as oppose to the alternative investment which has similar systematic risk. It is extremely important since it is used in evaluating whether a project is feasible or not in the net present value (NPV) analysis‚ or in assessing the value of an asset. WACC (weighted average cost of capital) is the proportional average of each category of capital inside a firm (common
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COMPANY BACKGROUND Nike is the world ’s leading designer‚ marketer and distributor of athletic footwear‚ apparel‚ equipment and accessories for a range of sports and fitness activities. Nike is headquartered in Beaverton‚ Oregon and owns facilities in Tennessee‚ North Carolina and The Netherlands. The company operates in the Americas‚ Europe‚ the Middle East‚ Africa and Asia Pacific. Nike’s primary product focus is athletic footwear designed for specific-sport and/or leisure use. Nike is the world ’s
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Nike vs Puma Easily the biggest grudge match in Germany this month will not be between two of the countries competing‚ but between homegrown Adidas and‚ of course‚ American arch-rivals Nike. The business media is already hot on the Stripes versus the Swoosh‚ with the German brand reportedly splashing out double Nike’s estimated £60m World Cup marketing spend. But what about the shirts themselves? Which ones would you want to play in‚ and which should be left on the backs of the die-hards down the
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A Cultural Study and Political Ecology of Nike Partially excerpted from Petrina‚ S. (2001). The political ecology of design and technology education: An inquiry into methods. International Journal of Technology and Design Education 10‚ 207-237. When we put our comfortable shoes on in the morning and take a step‚ our steps are always already scripted within powerful cultural processes. Shoes‚ no more so than the apparel covering our bodies‚ happen to provide particularly robust examples of how
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Just Do It "Nike"‚ is it for everyone? Every athlete? Or every soccer player? This particular Nike advertisement is trying to bring excitement and passion to the viewer. It is trying to bring the viewer to a state of mind in which he or she is really "pumped". Where the viewer can fully understand and intake the broad yet specific message that can directed to every athlete‚ soccer player and your average Joe. When looking at this advertisement the viewer is able to notice that there are three
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Nike Research Paper By‚ Mykle Rud The story of Nike and how it came about is remarkable in the sense of it was just a random idea that Phil Knight (now the CEO of Nike) was forced to come up with because of a business class Phil took at Stanford Graduate College. Now that is just a glimpse of the start of the company that would soon become the top sports apparel and sneaker producer for both male and female genders. I hope by the time this research paper is over you have an appreciation for what
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brands were Nike‚ Adidas and Puma. Once we had our brands‚ we had to discuss our objectives and from which company’s perspective were we conducting research for. We chose the brand Nike‚ as it has one of the most recognized symbols in the world. Our research was conducted as though we were working for the brand manager of Nike‚ in an approach to analyze Nike’s strengths and weaknesses by comparing them to the other brands of Adidas and Puma. From there‚ we wanted to determine what areas Nike needs to
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