Aims and objectives of McDonalds • to serve good food in a friendly and fun environment • to be a socially responsible company • to provide good returns to its shareholders • to provide its customers with food of a high standard‚ quick service and value for money McDonalds’ aim is to be ‘the world’s quickest restaurant experience.’ This is also said in the mission statement of McDonalds.’ To get to the aim they need Objectives. Objectives are the long term aim to get to the Aim. Firstly
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organization. We show theories that related to the case study‚ KFC (Kentucky Fried Chicken) Company. We choose KFC branches from UK‚ Thailand‚ China‚ and Japan that will tell each culture from these example countries. The investigation will be shown how the different cultures can make the problem when the company has to do the business in the overseas or do business across cultures. We choose KFC Company as the case study because KFC Company is the worldwide company that has many branches around
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McDonalds: Brazil and China Introduction In 1940‚ Dick and Mac McDonald open a Bar-B-Q drive in restaurant in San Bernardino‚ California. In1948‚ they close down to change what they sold. They now sold 9 items: 15¢ hamburgers‚ cheeseburgers‚ potato chips‚ coffee‚ milk‚ soft drinks‚ and a slice of pie. In 1949‚ their world famous fries replace potato chips. As stated on McDonald’s website in 1954‚ Ray Kroc sells the brothers multi-mixers‚ becomes their franchising agent‚ and in
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A SUMMER TRAINING PROJECT REPORT ON “Comparative Study Among Airtel and Other Operators’’ AT Submitted for the partial fulfillment of requirement of the award of the degree of Bachelor of Business Administration Submitted to: Submitted by: Mr. ANURAG MATHUR SANDEEP SINHA (HOD‚ B.B.A.) Roll No.-8652731 IIMT Engg. College
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KFC SWOT ANALYSIS Strengths Brand Equity 2nd Only to McDonald’s in Foreign Sales $550M Strong Cash Flows Generate $1B each year Very strong Internationally UK‚ Middle East‚ Thailand‚ China‚ Japan‚ Korea‚ Mexico Strong Franchise and License Fee revenues for cash flow. Interactive relationship marketing Strong trademarks recipes Ranks highest among all chicken restaurant chains for its convenience and menu variety. Largest multibranded restaurant in the world 100 KFC and Pizza
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McDONALD’S HISTORY LISTING 1948 In December‚ Dick and Mac McDonald open the first McDonald’s in San Bernardino‚ California. A little hamburger man called "Speedee" becomes the company logo. 1954 Ray A. Kroc‚ a Multimixer salesman from Oak Park‚ lIIinois‚ visits Dick and Mac’s San Bernardino McDonald’s‚ his curiosity initially aroused by the large number of Multimixers they were buying. Ray Kroc becomes the exclusive national franchise agent for the McDonald’s brothers. 1955 On April 15‚ Ray Kroc
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SWOT Analysis Strengths McDonalds has built up huge brand equity and has large market share. Strong brand name‚ image and reputation McDonalds has strong supply chain to support their business. Good innovation and product development. Nutritional information of product available on packaging The McDonalds brand offers consumers choice‚ reasonable prices‚ quality product and great service Strong global presence and performance in the global marketplace Large amounts
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Contemporary World Culture Globalization of McDonalds Globalization has affected almost every aspect of life in most all countries around the world from economic to culture with the exchange of goods‚ services and ideas influencing cultural changes around the world. Food is an important element in defining culture and the globalization of McDonald’s is huge. Most people when they hear the name McDonald’s immediately think of America. Equating McDonald’s with America is sensible since they opened
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EMPLOYMENT The next critical issue is Employment. We see employment as an issue because McDonalds though it employs over a million people has gotten a bad reputation as an employer. This is because employees are seen as expendable and made to work long hours for low wages and under bad conditions. They are hired to do task that require them to follow already set exact programs that tell them when to do every task. This means there is very little room for individualism and still building (2)
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that comes to mind when you hear the words “golden arches?” McDonalds should be your answer and it is very clear why people get this question right. Not only is McDonalds everywhere‚ but is also an Americanized icon that has become known all across the world. This fast food empire has been growing rapidly ever since the first franchise was opened on April 15‚ 1955 in Des Plaines‚ Illinois. Ray Kroc‚ a local salesman who helped the McDonald brothers open up the first franchise‚ became interested in
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