"Bcg matrix and jet blue" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 8 of 50 - About 500 Essays
  • Powerful Essays

    Jet Blue Case Study

    • 1199 Words
    • 5 Pages

    Contents JET BLUE AIRWAYS JetBlue Airways exists to provide superior service in every aspect of our customer’s air travel experience (JetBlue Airways). Our History David Neeleman founded JetBlue in 1999‚ under the name “NewAir.” JetBlue offers low-cost travel with on board amenities‚ such as in-flight entertainment‚ TV on every seat and Satellite radio. The company is headquartered in the Long Island‚ New York at the John F. Kennedy International Airport (Wikipedia). Analysis of Jet Blue Airways

    Premium Low-cost carrier Southwest Airlines Airline

    • 1199 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Jet Blue Case Study

    • 1213 Words
    • 5 Pages

    JetBlue Airways Case 20 On February 11‚ 2000‚ JetBlue Airways launched its first ceremonial flight from New York City to Buffalo‚ NY‚ making John F. Kennedy International Airport its official hub. David Neeleman founded JetBlue after raising $130 million from investors and also contributing $5 million of his own money. Neeleman’s idea was to start a company that would combine the low fares of a discount airline carrier with the comforts of a small cozy den in people’s homes. By April‚ 2002‚

    Premium Airline Low-cost carrier Southwest Airlines

    • 1213 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Jet Blue Case Study

    • 1260 Words
    • 6 Pages

    Jet Blue Airways: Case Study 1. Draw up a SWOT analysis and describe JetBlue’s Strategy. Strengths * Low cost airline fares and operations * Experienced management * Creating demand in under-served markets * Customer service oriented (i.e. leather seats with more legroom‚ in-flight entertainment‚ better refreshments than competition) * Political backing and support * Competitive pay and benefits increasing employee retention Weaknesses * Sustaining low cost

    Premium Low-cost carrier Employment Management

    • 1260 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Jet Blue Case Analysis

    • 989 Words
    • 4 Pages

    have better prepared for the storm by cancelling flights earlier and having extra staff on hand. Whomever was in charge of overall operations should have planned better and is the one who is the most responsible for the lack of preparation. Jet Blue did a great job handling the severe weather in February of 2007. They went above and beyond trying to compensate for the inconvenience and loss of time that their customers

    Premium Airline Avianca Precipitation

    • 989 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Jet Blue Case Analysis

    • 1310 Words
    • 6 Pages

    Jet Blue Case Part 1 Analysis: Financial Analysis- JetBlue‚ despite the hard times facing the airline industry‚ is doing well in comparison to its competitors. It is a much smaller company earning as much as $18 million less than its competitors in operating revenues (American had the most at 20‚657 million and JetBlue had 1‚701 million). However‚ with that being said‚ it is the only leading airline to show an operating profit besides Southwest. Does this mean JetBlue was successful?

    Premium Southwest Airlines Airline Avianca

    • 1310 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Jet Blue Ipo Valuation

    • 2524 Words
    • 11 Pages

    IPO Valuation FIN-605 Md. Miran Hossain College of Business Colorado State University 10 September‚ 2012 1. What are the advantages and disadvantages of going public? Discuss the IPO process. The Advantages of Going Public  Financial Benefit The financial benefit in the form of raising capital is the most distinct advantage of going public. Capital can be used to fund research and development‚ fund capital expenditure or even used to pay off existing debt. Moreover‚ once the company is

    Premium Corporate finance Initial public offering Discounted cash flow

    • 2524 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    Jet Blue Case Analsis

    • 4881 Words
    • 20 Pages

    Jet Blue Business Analysis Introduction JetBlue Airways Corporation has established itself as a low-fare passenger airline with a differentiated product and a high-quality customer service. They focus on serving underserved markets and large metropolitan areas that have high average fares. They offer both short-haul and long-haul routes that are point-to-point rather than the ’hub and spoke" route system that has been adopted by most major U.S. airlines. JetBlue was incorporated in Delaware

    Premium Southwest Airlines Low-cost carrier John F. Kennedy International Airport

    • 4881 Words
    • 20 Pages
    Powerful Essays
  • Good Essays

    Jet Blue Marketing Mix

    • 734 Words
    • 3 Pages

    When a business aims to be as successful as possible in selling its products and services‚ it must examine in detail whether or not the products will be attractive and necessary; if the price is optimal; if the product is being distributed in the best locations; and finally‚ how interest and awareness can be created for the products. In order for a business to target all of these elements at the right people at the right time‚ it must employ the right type of marketing mix: Product‚ Price‚ Place

    Premium Low-cost carrier Airline Southwest Airlines

    • 734 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Executive summary JetBlue was founded by David Neeleman in 1998 and is America’s youngest airline flying to over 35 destinations including Caribbean and Atlantic regions. The key strategies and competitive advantages of JetBlue are the maximisation of its workforce productivity‚ high quality of service and innovation with affordable prices‚ low cost ticketing system‚ and efficient aircraft utilisation. JetBlue is a low-cost airline with a differentiated approach in regards to the high

    Premium Southwest Airlines Low-cost carrier Airline

    • 2141 Words
    • 9 Pages
    Powerful Essays
  • Satisfactory Essays

    The following diagram depicts the BCG Matrix where the main brands of the Estee Lauder Company are depicted as stars‚ cash cows‚ dogs or question marks. As the diagram shows that the company has a significant number of big brands in the question mark category the future prospective growth for the company can be very good. BCG MATRIX | STARS | QUESTION MARKS | Good Skin Labs | American Beauty | Grass Roots Research Labs | Estee Lauder | Sean John | Flirt! | Clinique | MAC Cosmetics |

    Premium Marketing

    • 329 Words
    • 2 Pages
    Satisfactory Essays
Page 1 5 6 7 8 9 10 11 12 50