Name- JUGJEET SINGH Id- std02144 Assessment 1. Implement marketing strategies and tactics Briefing stakeholders- Persons involved directly or indirectly with the organisation or project. BBQfun will be the leading outdoor-lifestyle retailer‚ catering to the growing need for furnishing new and renovated dwellings in the greater Brisbane area. Board of directors- BBQfun’s board of directors need to approve the plan‚ customers specific needs‚ prepare a report of high population in Greater Brisbane
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Company Profile BBQfun is one of Queensland’s specialty retailers. The BBQfun brand is synonymous with barbeque retailing and is built on the strong foundation of selling barbeques and outdoor lifestyle itmes to Queensland consumers since 2009. BBQfun’s product range is primarily focussed on barbeques and outdoor lifestyle products‚ incorporating both local and important goods. BBQfun operates two store in Queensland‚ one in Brisbane and one at the Gold Coast. BBQfun provides to customer great
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lifestyle supplies. The company is mainly implemented in Brisbane and its surroundings and aim at growing throughout the country. In order to achieve this goal‚ BBQfun has established a few marketing strategie. The goal of this report is to analyse these strategies and ultimately their efficiency. BBQfun marketing strategies analysisAt BBQfun‚ stakeholders are responsible for the management of the company’s operations. Indeed‚ according to the CEO’s statement‚ “For our stakeholders it has always been
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Identify Marketing Oppurtunities – Task 2 Executive Summary :- BBQfun was established in 2009 by current CEO‚ Pat Mifsud. BBQfun offers an extensive product range‚ incorporating both local and imported goods. Since 2010‚ the increasingly competitive retail environment‚ technological change‚ changes in consumer buying patterns and consumer confidence has led to disappointing sales. However‚ BBQfun intends to return to healthy sales of $11 million in 2012 through building on its organisational
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opportunities Executive Summary: BBQfun is one of Queensland’s specialty retailers. The BBQfun brand is synonymous with barbeque retailing and is built on the strong foundation of selling barbeques and outdoor lifestyle items to Queensland consumers since 2009. BBQfun’s product range is primarily focused on barbeques and outdoor lifestyle products‚ incorporating both local and important goods. BBQfun operates two stores in Queensland‚ one in Brisbane and one at the Gold Coast. BBQfun provides to customer great
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networking websites are more effective than the one on paper? Yes No * 5. If BBQfun is to be endorsed by celebrity will it effect your purchasing decesion? Yes No * 6. Which of the following tools are more effective to promote BBQfun according to you? Advertising Public relation Sales promotion Direct marketing Blogs All * 7. Did you find this promotion on Easter Weekend to be effective? Yes No * 8. How did you come to know about BBQfun? Advertising Internet Print media Blogs * 9. Will you purchase from
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service and profitability: Competitor Costs and Profitability Product or Service Sales Price Sales Level BBQfun sales data worksheet Performance Market share (Projected*): Assume market share constant across all products. Financial year (FY) Local independents The Yard BBQ’s R us Outdoorz BBQfun FY2009/10 30% 0% 25% 23% 22% FY 2010/11 30% 0% 27% 23% 20% FY2011 /12 30% 0% 22% 25% 23% *FY2012 /13 30% 0% 22% 24% 24% Sales
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opportunities Executive Summary: BBQfun is one of Queensland’s specialty retailers. The BBQfun brand is synonymous with barbeque retailing and is built on the strong foundation of selling barbeques and outdoor lifestyle items to Queensland consumers since 2009. BBQfun’s product range is primarily focused on barbeques and outdoor lifestyle products‚ incorporating both local and important goods. BBQfun operates two stores in Queensland‚ one in Brisbane and one at the Gold Coast. BBQfun provides to customer great
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HARVEST EDUCATION TECHNICAL COLLEGE Diploma of Marketing Interpret market trends and developments Marketing plan for BBQfun Submission date: 23/10/14 Student’s name: Jennifer Forero Naranjo Student’s number HECO1001TM INTRODUCTION Contemporary challenges that faces various companies require processing methods to address this reality‚ not only based on mathematical and statistical fundamentals but also social theorists such as the education of citizens‚ cultural differences‚ technological
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budget • record variations in revenue and costs against budget BBQfun activities report Statement by the chair of the board: “Within the next ten years BBQfun will become a national retail brand‚ catering to the needs of home makers with a range of unique‚ high quality outdoor-lifestyle products made accessible to all through our easy to manage payment plan
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