Case Study: Big Bazaar – The Indian Wal-Mart Retail industry: The last decade has experienced a fundamental change in the Indian retailing industry structure‚ with a very perceptible shift from unorganized kirana and small independent shops to organized retailing such as retail chains and franchised outlets. This gradual shift is attributed to increased purchasing power along with aspirational demands of a segment driven by exposure to the Westem world because of media. An NCAER study
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"Ang nagsindi nitong ilaw‚ walang iba kundi ikaw. Salamat sa liwanag mo‚ muling magkakakulay ang pasko. Dahil ikaw Bro‚ ang star ng pasko." this song by Kapamilya Artists was the first song I heard when I entered the gate of World Trade Center. World Trade Center was located at Pasay City. You can see big sound systems outside the center that gave a wonderful sound. So what’s with the World Trade Center? Why did I go there? Those questions will be answered by next lines of this story. I am wearing
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segment‚ the group operates Pantaloons‚ a fashion retail chain and Central‚ a chain of seamless malls. In the value segment‚ its marquee brand‚ Big Bazaar is a hypermarket format that combines the look‚ touch and feel of Indian bazaars with the choice and convenience of modern retail. The group’s speciality retail formats include supermarket chain – Food Bazaar‚ sportswear retailer - Planet Sports‚ electronics retailer - eZone‚ home improvement chain - Home Town and rural retail chain‚ Aadhaar‚ among others
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TITLE OF THE STUDY CONSUMER SURVEY FOR BIG BAZAAR IN NCR RATIONALE OF STUDY As customer’s tastes and preferences are changing‚ the market scenario is also changing from time to time. Today’s market scenario is very different from that of the market scenario before 1990. There have been many factors responsible for the changing market scenario. It is the changing tastes and preference of customer which has bought in a change in the market. Income level of the people has changed; life styles
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Marketing Mix Used by Big Bazaar 1.) Pricing: - The pricing objective is to gain the “Maximum Market Share”. Pricing at Big Bazaar is based on the following techniques: a.) Value Pricing (EDLP- Every Day Low Pricing): - Big Bazaar promises consumers the lowest available price without coupon clipping‚ waiting for promotions‚ or comparison shopping. b.) Promotional Pricing: - Big Bazaar offers financing at low interest rate. The concept of psychological discounting (Rs.49‚ Rs.99‚ Rs.199
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ASSINGEMENT On Customer relationship management (bigbazaar) (Sub:CRM) Submitted by SHIKHA GANGWAR Under the Guidance of Mr. Satya S. Banerjee (Asst. Prof. FMS) Submitted to National Institute of Fashion Technology‚ Department of Fashion Management Studies‚ Ministry of Textiles‚ Government of India Plot no. 24‚ Chandaka Industrial Estate‚ Opp. KIIT School of Management‚ Bhubaneswar‚ Odisha. 2012-2014 What is CRM (customer relationship management)? CRM (customer relationship
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http://buyerbehaviour.blogspot.com/2008/01/big http://buyerbehaviour.blogspot.com/2008/01/big-bazaarfreedom-sale-change-in.html Indian Retail Scenario: http://www.slideshare.net/theRedIndian/indiahttp://www.slideshare.net/theRedIndian/india retail-2008-big-bazaar bazaar-scenario/ Wikipedia: www.wikipedia.org "IT Happened in India" by Kishore Biyani "From Brand Vision to Brand Evaluation: The Strategic Process of Grow Growing and Strengthening Brands" by Leslie de Chernatony Kunde Model: http://www.kunde co.com/Default
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Assessment Item 2: Semiotic Analysis of DKNY‚ Harper’s Bazaar‚ Jan/Feb‚ 2012‚ p. 35. Signs and Sign Systems The DKNY advertisement (DKNY‚ 2012‚ p. 35. ) is comprised of a woman holding a green apple with a bite taken out of it. She stands in the background of a bottle of DKNY perfume. Atop the apple is the products name ‘golden delicious’. Beneath this is the phrase ‘the new fragrance for women’. The bottom of the page shows several green apples and among them a perfume bottle. If a text is a combination
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1) Introduction to Inventory control 2) Inventory investment control 3) Inventory replenishment 4) How to Achieve Inventory Control? 5) Inventory costs 6) Introduction to Big Bazaar 7) Types of inventories maintained at Big Bazaar 8) Decision of how inventories are maintained 9) Software used for inventory control in Big Bazaar 10) Reorder points of inventories 11) Supply chain of perishable and imperishable goods 12) Conclusion 13) Reference INTRODUCTION: You are in trouble
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A report on Research on Consumer Perception on Big Bazaar (Kacheguda) Submitted in partial fulfillment of the requirements of the M.B.A Degree Summer Training By P.DEEKSHITH Registration NO – 11010274 Declaration I hereby declare that this research report entitled “Customer perception towards Big Bazaar‚ (Kacheguda)” is a record of independent work carried out by me towards partial fulfillment of the requirements of the MBA degree Course‚ Lovely Professional
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