Baxton Technology Hunter Biggs 1. What is the problem that Mark Baxton is facing? What is the strategic aspect of the problem? Automotive Lift Industry: 49‚000 lifts sold each year in North America‚ worth $54 billion at retail 16 companies in market (4 Canada‚ 12 U.S.) hoists are investments (last 10-13 years and range $3000-15000) 60% of industry is owned by 2 major companies (AHV Lifts and Berne Manufacturing) There is extensive personal selling Baxton Technology: - In an
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Background and Problem Definition: Baxton Technology is a small to medium sized scissors type surface automotive hoists (used in servicing‚ repair and speciality shops) manufacturing company which is operating is USA as well as Canada. It competes in the specialty shop segment and‚ in particular‚ those shops that dealt with wheel alignment. The organization wants to exploit the various opportunities of entering Europe market or increasing its sales in USA Market and Industry Analysis: Hoists are
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I. Factual Summary: * Baxton Technology has a reputation for quality products‚ primarily in the wheel alignment segment. * By 1999‚ Baxton had sold 1‚054 hoists and had sales of 9‚708‚000. 60 percent of the sales were in US‚ and 40 percent were in the Canadian market. The total number of hoists sold in the U.S was 632 for a sales figure of $5‚824‚800. However‚ the total number of hoists sold in Canada was 422 resulting in a sales figure of $3‚883‚200. * Sixteen companies competed
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Student name: Joseph Maloney Student number: 10391669 Word count: 940 I hereby certify that this project is entirely of my own work and has not been taken from the work of others save to the extent that such work has been cited and acknowledged within the text of the project. Signed: _____________ Alkermes’ human resource (HR) strategy is all about acquiring employees who show personal initiative and who get satisfaction of knowing that they are helping to make a difference in the
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Strategic Marketing Baxton Technology 29. September 2011 Introduction Baxton Technology Company manufactures surface automotive hoists which are used by garages‚ service stations and other repair shops to lift cars for servicing. Because of its design‚ quality of workmanship‚ safety features‚ ease of installation and five-year warranty‚ Baxton Lifts achieved a reputation as the “Mercedes” of the hoist industry and is considered a leader in automotive lift safety in Canada and United States
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Baxton Technology Case Study 1) What is the problem that Mark Baxton is facing? What is the strategic aspect of the problem? The problem Mark Baxton facing is how to approach expansion for his company and where to focus the expansion to continue Baxton’s successes. Europe presents the best area to expand because it is now considered a single market‚ there is significant market potential‚ as of 1999 importing/exporting became duty-free‚ and there is yet no dominant manufacturer of hoists/lifts in
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Laura Wheeler had been employed at Baxton‚ Inc. for three years when her department head resigned. Laura’s first two years were spent in the Accounting Department‚ which she had joined fresh out of college. She had then transferred to Training & Development‚ to a position of trainer in the finance area. Laura became Acting Department Head for a year‚ with the hope of the appointment becoming permanent upon successful completion of this probationary period. The Training & Development Department
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