BATA - PROMOTION Introduction Most students in Singapore grew up wearing canvas Bata shoes to school which were whitened with shoe polish‚ hung out to dry over the weekend and dabbed with liquid correction fluid to cover stains as the next school week progressed.1 Bata school shoes were worn daily and wore down quickly. There is a popular saying that Bata stands for “Buy and throw away”.2 Over time‚ these school going students grew up (most of the authors of this project would bear testament)
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BATA SHOE LIMITED Market segmentation Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs (and/or common desires) as well as common applications for the relevant goods and services. Depending on the specific characteristics of the product‚ these subsets may be divided by criteria such as age and gender‚ or other distinctions‚ such as location or income. Marketing campaigns can then be designed and implemented
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BATA INDIA: The Company was incorporated in the year 1931 as Bata Shoe Company Pvt. Ltd. in Konngar‚West Bengal‚ which was then shifted to Batanagar. Batanagar was the first manufacturing facility in the Indianshoe industry to receive the ISO 9001 certification. The Company went public in 1973. They changed their nameto Bata India Ltd. Over the years‚ Bata India has established a leadership position in the footwear industry andis easily the most trusted name in branded footwear. The Company has
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MANAGEMENT OF FINANCIAL SERVICES (MB 924) Max. Marks: 100 External Assessement : 60 Internal Assessment : 40 Unit - I Financial Services - Meaning‚ types and their importance. Securities Trading - Online Vs Offline Trading‚ Demat and Remat. Depository - Introduction‚ Concept‚ depository participants‚ functioning of depository systems‚ process of switching over to depository systems‚ benefits‚ depository systems in India‚ SEBI regulation. Unit - II Mutual funds and AMCs - concept‚ origin
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(SUBSIDIARY PROFILE) Board of Directors Fernando Garcia Restrepo Chairman Present position Group Managing Director‚ Bata Emerging Markets (WEST) Rashidul Hasan Independent Director Previous positions President Director‚ Bata Indonesia Managing Director‚ Bata Kenya Managing Director‚ Bata India Vice President‚ Wholesale & Marketing‚ Bata Ltd‚ Toronto‚ Canada Managing Director‚ Bata Bangladesh Current positions Chairman‚ Uttara Finance & Investments Ltd. Independent Director‚ Reckitt Benckiser
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GENERIC STRATEGIES: A firm positions itself by leveraging its strengths. Michael Porter has argued that a firm’s strength usually falls into one of two headings: • Cost advantage • Differentiation By applying these strengths in either a broad or narrow or narrow scope‚ three generic strategies result: • Cost leadership • Differentiation • Focus These strategies are applied at business unit level. They are called generic strategies because they are not firm or industry dependant. Cost Leadership:
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ABOUT BATA: This company came into being in year 1894 .The T.&A. Bata Shoe Company is registered in Zlin‚ Czechoslovakia by the siblings Tomas‚ Anna and Anton in Bata. Innovative from the beginning it departs from century old traditions of the one-man cobblers’ workshop. BATA TODAY: “To grow as a dynamic‚ innovative and market driven domesticmanufacturer and distributor‚ with footwear as our corebusiness‚ while maintaining a commitment to the country‚culture
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MANAGEMENT ACCOUNTING PRACTICES COMPANY: BATA INDIA Ltd. EXECUTIVE SUMMARY This report discusses the detail of 1) Bata’s main line of business. 2) Its main competitors and their value chain comparison. 3) Strategy the company is following. 4) Current Costing System of the company. 5) Decision making on the basis of cost and information. 6) Decisions are being taken using management accounting information. To summarise the above points we know that Bata is the fastest growing footwear brand
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PROFILE 1.0 Background/History of Bata SHOE COMPANY A company that sustains over a span of 100 years and still marks its presence in the world market is Bata. As one of the famous global businesses in the world today‚ Bata Shoe Organization was founded in 1894 by Czech businessman Tomas Bata in the city of Zlin‚ what was then Czechoslovakia. Coming from a family of shoemakers with a long heritage of eight generations and over three hundred years‚ Tomas Bata capitalized on knowledge‚ expertise
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BATA IN INDIA Export Quantity Million pairs 49.22 52.05 62.19 Export Value Rs. in millions 19‚308 20‚962 26‚073 Import Quantity Million pairs 2.37 2.75 4.54 Import Value Rs. in millions 386 414 654 Sales Value Rs. in millions 51‚000 52‚000 53‚000 Market Size Rs. in millions 51‚386 52‚414 53‚654 Domestic Consumption Rs. in millions 32‚078 31‚451 27‚581 Source: .Industry Market Size & Shares. dated February 2005‚ Economic Intelligence Service Key Milestones Date/Year Event 1894
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