@Boooo - What if you learned that Dunkin Donuts is not really a “chain” of restaurants‚ as you assumed‚ but a franchise. (Do you know the difference?) What if you learned Dunkin’ only does business through its franchisees? What if you learned the franchise owners are local people like you and me that realize that some people - maybe not you - like to do business with familiar brands that offer consistent quality. (Or maybe those people just like the nostalgia of getting the same donut their parents
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Baskin Robbins Introduction Nearly three-quarters of a century ago‚ two brothers-in-law shared a dream to create an innovative ice cream store that would be a neighborhood gathering place for families. Burton "Burt" Baskin and Irvine "Irv" Robbins had a mutual love of old-fashioned ice cream and the desire to provide customers a variety of flavors made with ingredients of the highest quality in a fun‚ inviting atmosphere. They started out in separate ventures at the advice of Irv’s father. In 1945
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Baskin Robbins Case Study This case summarizes the marketing research to be performed for the logo redesign project of Baskin Robbins. Case Analysis Baskin-Robbins Brand Officer Ken Kimmel felt it was important to conduct this study because the frozen-food retailing industry had become more hostile to Baskin-Robbins in recent years. A few entrants such as Cold Stone Creamery and others had popularized the in-store experience. Cold Stone Creamery ’s sales were now almost 75 percent of Baskin-Robbins
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AL RAWABI DAIRY COMPANY L.L.C‚ & BASKIN-ROBBINS OUTLINE History The 4 Ps (Price‚ Product‚ Promotion and Place) Process Physical Evidence Principle Benefits to Customers Benefits and Opportunities Competitors Problems Recommendations AL RAWABI DAIRY COMPANY L.L.C HISTORY Started in 1990. One of the largest Dairy Company in the Middle East. We have over 5000 Cows located in our farm at Al Khavaneej‚ Dubai. CEO: Dr.Ahmed El Tigani Abdel Rahim PRODUCTS
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Eini Laaksonen Political risks of foreign direct investment in the Russian gas industry – The Shtokman gas field project in the Arctic Ocean Electronic Publications of Pan-European Institute 14/2010 ISSN 1795 - 5076 Political risks of foreign direct investment in the Russian gas industry – The Shtokman gas field project in the Arctic Ocean Eini Laaksonen1 14/2010 Electronic Publications of Pan-European Institute www.tse.fi/pei 1 Eini Laaksonen is Research Associate at the Pan-European
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POLITICAL RISK Abstract How companies could face political risk? We decided to investigate many study cases of political risk based on what we have learnt in class and trying to focus in distant regions such as Eastern Europe and Southeast Asia for not being redundant on the already well-known cases of Latin America. To achieve it‚ we used the data base of ProQuest and we found many articles about it. The references of this investigation are included in the bibliography of this work at the end
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Risk and Reward in World Markets Managing Risk in an Unstable World As emerging markets generate greater shares of global supply and demand‚ companies need better methods to weigh political risk againstfinancialreward. by Ian Bremmer C ountries in turmoil elbow one another off the front page at a dizzying pace: Lebanon follows Ukraine follows Sudan follows Argentina. Companies‚ meanwhile‚ fear unpredictable change‚ even as they seek profit from the opportunities change creates-a freshly
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you assess political risk? What are its consequences? How can a firm manage political risk? What is micropolitical risk and how does it affect international business? Political risk assessment can be done as simple as conducting an online research yourself‚ or by hiring experts and consultants familiar with the host country. They are able to inform the likelihood of political change and develop possible scenarios for future political conditions. Another form of assessing political risk can be assigning
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Assessing Political Risk April 25‚ 2011 Assessing Political Risk Dorchester‚ Inc. is a U.S. based conglomerate that would like to break into the international consumer electronic business. Eun and Resnick stated that “the scope of business activities has become highly international.” (p. 151) There are several factors that could have a crucial impact on any international business; however‚ the one that will be addressed in this paper is the political risk of investing internationally. Eun
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AMB Country Risk Report September 28‚ 2011 France Country Risk Tier CRT-1 • France is a CRT-1 country with low levels of risk across all three categories. The French economy has been significantly impacted by the global financial crisis. The economy contracted by 2.6% in 2009 and has recovered modestly‚ with the economy growing by 1.5% in 2010 and by 1.7% in 2011. A fragile labor market‚ tight credit conditions‚ and fiscal tightening will create economic difficulty over the next
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