"Baskin robbins marketing research case study" Essays and Research Papers

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    Baskin-Robbins is a global chain of ice cream parlors founded by Burt Baskin and Irvine Robbins in 1953‚ from the merging of their respective ice cream parlors‚ in Glendale‚ California. It claims to be the world ’s largest ice cream franchise‚ with more than 5‚800 locations‚ 2‚800 of which are located in the United States. Baskin-Robbins sells ice cream in over 30 countries‚ including Nepal‚ Canada‚ Japan‚ Mexico‚ the Dominican Republic‚ Colombia‚ Bahrain‚ the United Kingdom‚ Russia‚ Egypt‚ Saudi

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    cream parlors founded in Glendale‚ California by Burton Baskin and Irvine Robbins‚ ice cream enthusiast brothers-in-law‚ whose passion inspired what is now the world’s largest chain of ice cream specialty shops. What was once a selection of 31 flavors—Baskin-Robbins "31®" stands for a different ice cream flavor for each day of the month—has grown to more than 1‚000 in its flavor library. "We sell fun‚ not ice cream." Today‚ Baskin-Robbins is the world’s largest chain of ice cream specialty stores

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    @Boooo - What if you learned that Dunkin Donuts is not really a “chain” of restaurants‚ as you assumed‚ but a franchise. (Do you know the difference?) What if you learned Dunkin’ only does business through its franchisees? What if you learned the franchise owners are local people like you and me that realize that some people - maybe not you - like to do business with familiar brands that offer consistent quality. (Or maybe those people just like the nostalgia of getting the same donut their parents

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    baskin robins case

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    Baskin-Robbins: Can it bask in the good ’Ole Days? It was early December 2008‚ and Baskin-Robbins Brand Officer Ken Kimmel had just returned from lunch. To his surprise‚ his walk from the parking lot to the Randolph‚ Massachusetts‚ headquarters building had quickly turned into a sprint. Kimmel was trying to avoid the chilly effects of a Nor’easter that was whipping most of New England with arctic winds. Like the nasty weather that Kimmel had just escaped‚ the frozen-food retailing industry had

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    AL RAWABI DAIRY COMPANY L.L.C‚ & BASKIN-ROBBINS OUTLINE History  The 4 Ps (Price‚ Product‚ Promotion and Place)  Process  Physical Evidence  Principle Benefits to Customers  Benefits and Opportunities  Competitors  Problems  Recommendations  AL RAWABI DAIRY COMPANY L.L.C HISTORY Started in 1990.  One of the largest Dairy Company in the Middle East.  We have over 5000 Cows located in our farm at Al Khavaneej‚ Dubai.  CEO: Dr.Ahmed El Tigani Abdel Rahim  PRODUCTS

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    Carl Robbins Case Study

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    Carl Robins Case Study Julie Rucker COMM 215 March 31‚ 2010 Carl Robins Case Study Introduction Carl Robins is a new campus recruiter who is on the fast track to success. However‚ as a new employee‚ he is not fully informed on processes of the company. From my analysis‚ I conclude that Carl Robbins is not organized and did not assemble training plan for the new recruits. New employees can acquire a situation too deep and too fast. It takes at least six months to a year for someone in

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    Carl Robbins Case Study

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    Running head: CARL ROBBINS CASE STUDY Carl Robbins Case Study Casey Higgins University of Phoenix Essentials of College Writing COMM 215 Nalin Pant June 1‚ 2009 At the start of April‚ Carl Robbins was hired at ABC‚ INC. as a new recruiter; He eventually hired many employees‚ even though he was fairly new at his job. This was his first recruitment effort that turned out quite well. After this‚ the Operations Supervisor‚ Monica Carrolls‚ tasked Carl to recruit 15 new employees to begin

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    the following case and answer the questions: SYD COMPANY The market for women’s hair shampoos has become highly specialized and segmented. In recent years a large number of special purpose shampoos have appeared on the market‚ each promising to provide various hair care benefits to the potential user. The Syd Company is diversified manufacturer of consumer packaged goods. At this time the firm has no women’s shampoo in its product line. The company’s marketing research personnel met

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    History of Jerome Robbins 1918-1998 Jerome Robbins is known as a world-renowned choreographer of ballets created for the New York City Ballet‚ Ballets U.S.A.‚ American Ballet Theatre‚ and other international companies. In addition he also received recognition for his work don’t in commercial theater. He was a director of musicals‚ plays‚ and movies and television programs. This dual interest produced a staggering number of ballets and staging of musical plays‚ notable for their diversity

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    Entrepreneurial knowledge “It’s in your moments of decision that your destiny is shaped.” This attitude helped Tony Robbins to be successful in 31 businesses as an entrepreneur‚ best-selling author‚ motivational speaker‚ the nation’s #1 Life‚ Business Strategist and even more. Tony Robbins is a believer and a risk taker and as being a philanthropist‚ he is fully engaged in his own and others’ lives. When he was only 13 and his family didn’t have enough money to celebrate thanksgiving‚ somebody

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