4 Company background 5 History 5 Mission 5 Marketing Plan 6 Target market 6 Image 6 Marketing mix 7 Product 7 Place 8 Price 8 Promotion 9 People 9 Industry trends 10 Global trends 10 1. Industry growth 10 2. Political outlook 11 3. Violent actions 11 4. Mad Cow 12 Local trends 12 1. Free trade policies 12 2. Raises in petrol prices 13 3. Industry growth 13 4. Demographic growths 14 5. Working women 14 Customer
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Statement: The mission statement for Baskin Robbins is “We create 110% satisfaction by providing the finest product‚ service‚ and Variety for all people of all ages.” Description of Business/Business Model: Baskin Robbins is an Ice Cream specialty shop who offers a various selection of products such as customized cakes‚ beverages‚ and ice cream sundaes. Baskin Robbins has been in business since 1945 in which it was founded by Burton Baskin and Irvine Robbins. Baskin Robbins is committed to the quality of
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2011132763 MC22S4B PREPARED FOR: MR. ABUZAR BIN ABDUL HALIM SUBMISSION DATE: 6TH JUNE 2013 Baskin Robbins Introduction Baskin-Robbins is an American global ice cream parlor based in Canton‚ Massachusetts. It was founded in 1945 by Burt Baskin and Irv Robbins in Glendale‚ California. The company is known for its "31 flavors" slogan‚ more than the 28 flavors then famously offered at Howard Johnson ’s restaurants‚ with the idea that a customer could have a different flavor every day of any month
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brand awareness * Never-ending focus on fun combined with their commitment to innovation and a quality customer experience is important when you are considering investing in a business * More than 1000 flavours of ice-cream in the library include low fat and no sugar ice-cream * Provide several services for different age groups WEAKNESS * Expensive compared to competitors prices OPPORTUNITIES * Market for expansion * Can push sales to hotels and resorts in the nearby localities
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Baskin-Robbins From Wikipedia‚ the free encyclopedia Baskin-Robbins Inc. | | Type | Subsidiary of Dunkin’ Brands | Founded | 1945 | Headquarters | Canton‚ Massachussetts‚ United States | Parent | Dunkin’ Brands | Website | www.baskin-robbins.com | Baskin-Robbins is a global chain of ice cream parlors founded by Burt Baskin and Irvine Robbins in 1953‚ from the merging of their respective ice cream parlors‚ in Glendale‚ California. It claims to be the world’s largest ice cream franchise
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Applying Porter’s Five Forces Model: The Metal Container Industry The metal container industry historically has been characterized by relatively low growth‚ intense competition‚ and unattractive levels of profitability. During the 1980s‚ this industry was negatively affected by such factors as further consolidation of soft drink bottlers and a strong trend toward substitution by many types of plastic packaging. The underlying reasons for the slow growth and low profitability of the metal container
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Porter’s Five Forces – Competitor Analysis Michael Porter’s five forces is a model used to explore the environment in which a product or company operates to generate competitive advantage. Porter’s Five forces analysis looks at five key areas mainly the threat of entry‚ the power of buyers‚ the power of suppliers‚ the threat of substitutes‚ and competitive rivalry (advantage). Michael Porter’s Five Forces: New Entrants Suppliers Industry competitors and extent of rivalry & advantage Buyers
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Baskin-Robbins is a global chain of ice cream parlors founded by Burt Baskin and Irvine Robbins in 1953‚ from the merging of their respective ice cream parlors‚ in Glendale‚ California. It claims to be the world ’s largest ice cream franchise‚ with more than 5‚800 locations‚ 2‚800 of which are located in the United States. Baskin-Robbins sells ice cream in over 30 countries‚ including Nepal‚ Canada‚ Japan‚ Mexico‚ the Dominican Republic‚ Colombia‚ Bahrain‚ the United Kingdom‚ Russia‚ Egypt‚ Saudi
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Porter’s 5 Forces Jasmine Tomczak - 1152995 Porter’s 5 Forces Re: Fast Food Industry Commerce 4PA3 - C03 Jasmine Tomczak - 1152995 September 25‚ 2014 Porter’s 5 Forces Jasmine Tomczak - 1152995 The fast food industry is one which affects many lives in Canada. The following is a Porter’s 5 Force’s analysis that will determine how attractive this industry is as a whole. To determine the threat of new entrants‚ one must first consider the barriers to entry. Firstly‚ the start-up costs associated
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Background of Baskin Robbins Baskin Robbins is global chain of ice-cream parlors founded by Burt Baskin and Irvine Robbins in 1953‚ in Glendale‚ California. It claims to be the world’s largest ice-cream franchise with more than 5800 locations‚ 2800 which are located in the United States. Baskin Robbins sells ice-cream in over 30 countries‚ including Nepal‚ Canada‚ Japan‚ Malaysia and other. The company’s headquarter is located at Canton‚ Massachusetts. There were about 31 flavours in Baskin Robbins. Baskin
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