Administration- MBA Semester 4 MK0016-Advertising Management and Sales Promotion-4 Credits (Book ID: B1809) Assignment (60 Marks) Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60. Q1. Define Sales promotion. Explain the tools and techniques of consumer sales promotion. Answer. Sales promotions are the set of marketing activities undertaken to boost sales of the product or service. Definition: Sales promotions are the set of marketing activities
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that applies to advertising and promotion (P1.1) 2-3 Explain the organisation of the advertising and promotions industry (P1.2) 3 Examine current trends in advertising and promotion (P1.4). 3-4 Explain the role of advertising in an integrated promotional strategy for a business or product decisions(P2.1) 4 Explain branding and how it is used to strengthen a business or product (P2.2) 5 Review the creative aspects of advertising strategy (P2.3). 5 Examine ways of working with advertising agencies (P2
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but don’t realize that they are in trouble when they take them to visit their favorite restaurant. Meat & Veggies: John Robbins‚ a food activist‚ writes‚ “…we often take for granted what may very well be the greatest danger of all to their health-the hundreds of billions of dollars spent each year on ads designed to get them hooked on junk food” (142). Bottom Bun: Basically‚ Robbins is telling us the truth about what is going on with companies who sell junk food. They use costly adds that get children’s
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Shavandis McDonald Homework 1 Retail advertising & sales promotions Wake up call 1. What coffee brands would constitute Eight O’clock Coffee’s primary competition. Folgers‚ Maxwell House and Starbucks. 2. Would you characterize coffee consumption as a situation in which brand parity or brand loyalty exists? Why? I think coffee consumption is a situation in which brand loyalty exist‚ because unlike brand parity it’s not about the quality and equivalency of the brand image but the product keeping
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Advertising & Sales Promotion “Parle-G” Submitted By: Varun Gupta : PG20095696 Vikram Sharma : PG20095098 Index S. No. Content Page Number 1 Company and Brand Details 1 2 Agency Details 3 3 Consumer and Brand Positioning 4 4 Consumer Response Model—Stage 5 5 Source Message and Channel Factors 6 6 Objectives for the Brand 7 7 Consumer feelings (FCB Grid) and appeals recom-mended 8 8 Designing Communication 9 9 IMC—Recommended Mix for Parle-G 10 10 Sales Promotions—Recommended options 11 11 References
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ASSIGNMENT ADVERTISING & SALES PROMOTION CEMENT INDUSTRY PROF. ANAND DESAI SATISHKUMAR BIRADAR Roll no 07 (MMM IV) The cement industry has come a long way since 1914 when the first cement plant was set up at Porbandar. In the past‚ the government’s regulation restricted the growth of the Indian cement industry. The removal of these controls resulted in rapid progress in terms of new capacity creation and higher production. As of March 2012‚ the country had an installed cement capacity of around
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passion in life as a direct result of personal crisis. One of the world’s most successful life coaches is Anthony Robbins‚ whose life reached rock bottom when his business failed. He went from ’Wonder Boy’ to ’Oh Boy!’ according to the way he tells the story and ended up living in a tiny apartment without even a kitchen sink‚ forcing him to wash his dishes in the bath. According to Robbins‚ it was this personal and embarrassing public failure that forced him to rethink his life. He reevaluated his
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feet. Combining these elements‚ the human body conveys messages or ideas‚ tells stories‚ or articulates attitudes‚ emotions‚ and passions. In Grey’s Anatomy – Season 9 Episodes 1 & 2‚ I am focusing on the character Arizona Robbins and her tragic story about the body. Arizona Robbins is the head
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Jerome Robbins was a New York City born and raced dancer and choreographer‚ born in October 11‚ 1918‚ New York. Although‚ before he was recognized during the 1950’s he studied the chemistry for one year in college‚ until the money ran. Robbins chose to start working at his parent’s corset factory‚ but he realized he did not like it. Moreover‚ Robbins decided to go back into theatre since he has always loved the arts. “Talent is really a gift from nowhere… but if you’ve got it‚ it doesn’t mean it
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Lord Lionel Robbins was born in 1898‚ and was one of the many great economists of our time. Robbins was known for his contributions to economic policy‚ methodology‚ and the history of ideas‚ but made his name as a theorist. Robbins was made famous for his definition of economics‚ "Economics is a science which studies human behavior as a relationship between ends and scarce means which have alternative uses." (The Concise Encyclopedia of Economics 2007) Robbins was able to change the Anglo-Saxon thought
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