THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT Barista v/s Cafe Coffee Day {Comparative study} Submitted To: Submitted By: Ankeeta Pawa Daksh Gupta Digibh Guliani Poorva V.P. Saxena Salik E. Khan Index Synopsis The aim of this study is to successfully compare two prominent service sector companies on a common platform‚ analyze their working and performance‚ and highlight
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COFFE CAFE INDUSTRY- BARISTA Vs CAFE COFFEE DAY OBJECTIVE The objective of this project has been to understand the marketing mix of Barista and Café Coffee Day and compare the two firms in terms of their operations and other aspects. We took up organized coffee retailing as we wanted to understand what it takes to sell not only a coffee but a whole experience in a country where coffee is not as preferred & popular as tea. The firms that have ventured into coffee retailing business in the country
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Tea and Coffee are the favourite drink in India especially tea. A quiet cafe revolution is sweeping urban India with the explosion of coffee bars. That is bad news for tea - still the favourite brew for a majority of Indians -‚ which has been losing out to coffee in recent years. India is one of the world ’s largest exporters of tea and one of its biggest consumers. However‚ it is coffee drinking which is increasingly becoming a statement of young and upwardly mobile Indians. Moreover‚ coffee bars
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highly competitive situation in order to survive; Supply Chain Management (SCM) becoming the main topic for improving efficiency and satisfy customer’s need. The supply chain of a company consists of different departments‚ ranging from procurement of materials to customer service. Supply chain management means transforming a company’s “supply chain” into an optimally efficient‚ customer-satisfying process‚ where the effectively of the whole supply chain is more important than the effectiveness of each
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Threat of a “me too” perception: a case of Café Coffee Day Richa Agrawal‚ Mudra Institute of Communications Ahmedabad‚ India* Café Coffee Day (CCD)‚ India’s largest organised retail café chain‚ had done a great job of creating a distinct brand identity and communicating it successfully to its TG. In a three-pronged approach adopted by the company‚ CCD had revamped its logo‚ altered the look ‘n’ feel of its cafés and created a unique brand positioning to win customers over time. CCD in its new
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Logistics and Supply Chain Management Groupe Sup de Co La Rochelle La Rochelle‚ October/November 2012 Prof. Dr. Thomas Liebetruth Learning Objectives Realizing some applications of logistics principles in the “real world” Understanding the necessity and the challenges of Supply Chain Management Know different approaches how to model a Supply Chain Structure and localize the problems of Supply Chain Management Master (some of) the basic management and planning techniques in a Supply Chain
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What logistics management? b. State the six rights in an effective logistics management system. Logistics is defined as process of planning‚ implementing‚ and controlling the efficient flow and storage of goods‚ services‚ and related information from point of origin to the point of consumption for the purpose conforming to customer requirement‚ which also includes the inbound‚ outbound‚ internal‚ and external movements and return of materials for environmental purposes. Logistics Management is the
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RMIT INTERNATIONAL UNIVERSITY VIETNAM Introduction to Logistic and Supply Chain Management Individual Case Study NAME: Tran Thi Kim Mai ID Number: s3231137 LECTURE: JAMIE CALBETO-Group 10 Bachelor of Commerce Program ASSIGNMENT COVER PAGE Your assessment will not be accepted unless all fields below are completed Subject Code: OMGT2085 Subject Name: Introduction to Logistics & Supply Chain Management Location where you study: RMIT Vietnam – SGS Title of Assignment:
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International Logistics Written Assignment Logistics and Supply Chain Management Table of Contents 1.0 Executive Summary 3 2.0 Introduction and Background 4 3.0 Literature Review 5 4.0 Recommendations 8 Reference List 10 1.0 Executive Summary The globalisation of markets has increased customer demand and product differentiation. Higher quality products and shorter delivery times are essential for maintaining customer satisfaction
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SUPPLY CHAIN & LOGISTICS MANAGEMENT Homework #1 (Due – April 18‚ 2013) Electronic Submission MS Word MSc ECOM/ICOM assignment submission system File name: hw1 and your HKU ID (e.g. hw1_1234567) Please limit the answer to 1 page for each (sub)question (60%) Case: Dell Inc.: Improving the Flexibility of the Desktop PC Supply Chain (Textbook‚ pp.179-187) 1. a) Why does L5 incur higher manufacturing and logistics costs than L6? What are some of the costs that are incurred in L5 but not
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