Barco Projections Systems (A) A Harvard Business School Case Table of Contents: Barco Projections Systems (A) 1 A Harvard Business School Case 1 1. External Situation Analysis 3 1.1. The Market 3 1.2. Growth 3 1.3. Competition 3 2. Internal Situation Analysis 4 2.1. The Company 4 2.2. Current Situation and causes 4 2.3. SWOT Analysis 4 3. Marketing Strategy 5 3.1. Product and R& D Strategy 5 3.2. Pricing Strategy 5 3.3. Life Cycle Strategy 6 3.4. Sales and Distribution Strategy 6
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recent development‚ Barco has to decide which product amongst BD 700‚ BG 700 and BG 800 to introduce. Analysis : Desperate Times Call for Desperate Measures. After the recent introduction of 1270 Projector by Sony‚ all the plans and projections of Barco have gone awry and moving towards the development of BG 800 seems to be the best option. The SWOT Analysis below illustrates the same : Development of BG 800 – SWOT Analysis Strengths Weaknesses Oppurtunities Threat Can help Barco Maintain its Market
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Barco Projection Systems (A): Worldwide Niche Marketing In response to Sony’s low priced and high performance 1270 projector‚ Barco should continue with its scheduled BD700 and accelerate development for the BD800. Though the BD700 is the first digitally controlled projector with scanning frequency‚ it still would not be as competitive against Sony’s new model 1270. Therefore‚ Barco will have to launch this product with a significant price differential from the 1270 so that customers will be
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Barco Projection System Based on Barco’s commitment and its research data since the advent of the company‚ it is evident that Barco does not sell its product‚ driven by market demand but is highly technology driven: marketing strategy and product development follow engineering. This allows Barco to charge higher prices (evident due to higher quality product) than the competition. Sony’s surprise introduction of the 1270 is a clear attack on Barco’s niche market. In general‚ Barco’s main products
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Which of three product development options should BARCO pursue and why? Going by all the information given in the case‚ Barco should go for launching the BD700 in time for Infocomm in January 1989. The reasons for this decision are as follows: • The BD700 is Barco’s pet project that has already seen an investment of 180 person months. Only about 27 person months more is to be allocated for its full launch development. This is not a high amount and a fully functional version can easily be launched
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Harvard Business Case: Pillsbury Cookie Challenge 1. What are the challenges that Ivan Guillen faces in his role as the marketing manager of the RBG business? What is the team currently doing to support the RBG cookies segment? Who is the team currently targeting? Mr. Guillen is facing the problem regarding the growth of volume in the segment of the Refrigerated Baked Goods (RBG). His main concern was that as the refrigerated cookie sector is the most profitable and in contrast to market volume
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• • Study | June 2008 | Harvard Business Review 43 HBR Case Study Why Are We Losing All Our Good People? both subdued‚ having read the memo bearing the news of... Premium • Royal Caribbean Cruises‚ Ltd: Hbr Case Study Royal Caribbean Cruises‚ LTD: A Case Study 1. Using the Information Systems Triangle as a framework‚ evaluate the alignment of RCCL’s business strategy... Premium • Hbr Case Study CASE STUDY "THAT’S THE WORST THING I’VE ever heard
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Harvard Business Case Analysis How would you categorize Kearney’s commitment to the company? How might you change or maintain this commitment? Eugene Kearney is very committed to Old Colony Associates (OCA). Kearney is committed in that he has been with the company for 13 years‚ loves going to work every day and aspires to maintain a higher level management position. However‚ he clearly needs to make improvements to his current level of commitment to OCA. Kearney needs to realize that commitment
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When I first started to think about writing a paper for this assignment my initial thought was‚ “just get your thoughts onto paper and you can rearrange for flow‚ spelling‚ grammar‚ etc. This shouldn’t be too difficult”. About an hour later I realized three things: (1) I had never truly completed a meaningful self-analysis‚ (2) This was going to take quite a bit longer than I intended‚ and (3) Just how important clearly and thoroughly completing a self-analysis & career outlook is. I continued
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1. How large is the projector market in unit terms? Method A: BPS sold 4‚400 units in all three categories in 1988 Video: 4‚400*35%=1‚540 Data: 4‚400*53%=2‚332 Graphics: 4‚400*12%=528 BPS’s market share of Data&Graphics: 25% (2‚860) Data&Graphics market: 2‚860/25%=11‚440 Data&Graphics is 37% of the whole projector market Projector market: 11‚440/37%=30‚919 Method B: BPS sold 4‚400 units in all three categories in 1988 Video: 4‚400*35%=1‚540 (8% market share) Data: 4‚400*53%=2‚332
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