IBM 414 Study Guide Ch:12 Global Marketing Management: Planning and Organization Global Marketing - •The trend back toward localization –Caused by the new efficiencies of customization –Made possible by the Internet –Increasingly flexible manufacturing processes •From the marketing perspective customization is always best •Global markets continue to homogenize and diversify simultaneously –Best companies will avoid trap of focusing on country as the primary segmentation variable International
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M/S General Motors‚ Detroit‚ USA. Issuing Bank - Global Bank‚ Pune‚ India Advising Bank - The American Bank‚ New York Negotiating Bank - The American Bank‚ New York Reimbursing Bank - International Bank‚ New York Availability - Negotiable at sight Expiry - At the counters of The American Bank‚ New York Amount - USD 100‚000 Merchandise - Car engine parts Quantity and price - 50 units @ USD 2000 per unit Circumstances Issuing Bank Global Bank‚ Pune issued its irrevocable negotiable credit
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Hill: International Business: Competing in the Global Marketplace‚ Sixth Edition V. The Strategy and Structure of International Business 14. Entry Strategy and Strategic Alliances © The McGraw−Hill Companies‚ 2007 229 14 Entry Strategy and Strategic Alliances Introduction Basic Entry Decisions Which Foreign Markets? Timing of Entry Scale of Entry and Strategic Commitments Summary Entry Modes Exporting Turnkey Projects Licensing Franchising Joint Ventures Wholly Owned Subsidiaries
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Wellfleet Bank Case Study 1. Given its strategy‚ what kind of risks does Wellfleet Bank face? Wellfleet Bank faces a variety of risk in its daily operations. Risk faced by Wellfleet Bank associated with this case study includes market risk when there are changes in interest rates‚ exchange rates and other prices. This is especially true for Wellfleet Bank because they are considering a $1 billion loan to Gatwick Gold Corporation (GGC)‚ a South African gold producer. Additionally‚ operational risk
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CHAPTER 5 Ethics and Social Responsibility in International Business Chapter Objectives After studying this chapter‚ students should be able to: 1. Describe the nature of ethics. 2. Discuss ethics in cross-cultural and international contexts. 3. Identify the key elements in managing ethical behavior across borders. 4. Discuss social responsibility in cross-cultural and international contexts. 5. Identify and summarize the basic areas of social responsibility. 6. Discuss how organizations
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We the people of the 21st Century live in a world in which the international boundaries which existed before are in the process of becoming a nullity. The few boundaries that do exist are merely superficial and restricted to sensitive national issues. But‚ the economic walls between countries have been collapsing since the industrial revolution. This phenomenon is due to the paradigm shift in National policies of many countries from being conservative to being radical. There has been such a proliferation
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* SHRM and business strategy: The business strategy explains how the organisation intends to achieve its started objectives in other words‚ business strategy entails the courses of action programmes that will lead to the organisation towards the achievement of its set objectives. * Every organisations and directs its operations * People or employees of the organisation play a very vital role in an initiation‚ development and executive of the firm’s business strategy. * In
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Many U.S. companies are doing business internationally‚ but many complex situations can arise. Having an understanding of cultural differences in the workplace becomes important‚ and to understand these differences‚ people need to know and understand a culture’s ecological correlations‚ or in other words‚ the concepts that describe a culture (Brislin‚ P. 278). In reading the case “Negotiations – BWA Discovers the Indonesian Way” in Understanding and Managing Diversity‚ many cultural issues had
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Case Study The Business Of Thinking Industry: Financial Services Project: Improving customer service and sales effectiveness and building a culture that promotes diversity Contributed by: Matthew Galik‚ Director of Sales and Marketing‚ Herrmann International Asia; and Andrew Stagg‚ Manager‚ Learning & Development‚ Bendigo Bank About Bendigo Bank Bendigo Bank is a regional Australian bank‚ operating primarily in Victoria‚ Queensland‚ and New South Wales. With over 200 bank branches and approximately
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Barclays center 11 April 2013 The Barclays center had many setbacks when planning to build. These setbacks were due to lawsuits‚ collapse of the real estate market‚ some of the landowners refused to sell their land due to personal reasons‚ and worst of all eminent domain. The site that the Barclays center would be in place of is called Atlantic Yards. This area is where many trains and subways travel through to get to different parts of the huge city‚ and also where they are cleaned between
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