Case Study ‘FC Barcelona: More than just a club’ Case Study ‘FC Barcelona: More than just a club’ On 26th August 2009‚ Lander Unzueta‚ FC Barcelona’s Chief Marketing Officer (CMO)‚ was sitting in his office with his early morning cup of coffee in front of all the day’s newspapers. The day before‚ Jorge Valdano‚ General Manager of FC Barcelona’s archrival‚ Real Madrid‚ had declared to the German news agency DPA (Deutsche Presse Agentur): “Each [club] aims to occupy a place in the world from
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hormones but could not handle the expenses. When he turned 13 years old‚ he was offered to sign for the FC Barcelona youth academy and so his parents did not hesitate and agreed so that the team can pay for his medical bills. Players playing in other countries often get homesick but it did not hold him back to rise through the ranks in the academy. At the age of 16‚ he debuted for FC Barcelona. In 2005‚ he was the youngest player to ever score a goal for the team. With
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European Championship (Euro Cup)‚ the Copa Sudamerica (South American Championship)‚ and of course‚ the World Cup‚ which spans the entire globe. Barcelona turned the genius into a disciplined player‚ who could pass like a playmaker and even became a prodigious tackler. He also became venomously efficient: already‚ he has scored 200 goals for Barcelona." No. 4: Lionel Messi This young man may already be the best soccer player who ever lived. Messi is at least as supreme in his era as Pele and
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A Journey To The Kingdom of Spain In the summer of 2010 when final exams were over and the holiday had just started‚ my friends and I planned a ten-day-trip to Spain‚ which we were all excited about. A dream was finally fulfilled after having such a wonderful trip; however‚ we also encountered some terrible and scary phases. This adventure was the most memorable‚ for me‚ and one which we all learned from. I think everyone could learn from our bad experiences to prevent experiencing what we faced
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Football Barcelona face with the team that was very difficult to won from that ‚ in first much Bayern munich beat 4-0 Barcelona .and again in second much has been created more difficulties for Barcelona to beat Byern by 5-0.Barca tried their more efforts but had not able to won and again Byern beat them by 3-0. But Real Mardrid had more chance and opportunity compare to Barca to won from Durdhmand ‚ in first much Mardrid played well but not in a serious efforts like their second much .and Durdhmand
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Lionel Messi Lionel Andres Messi‚ known as Messi‚ is an Argentine footballer who currently plays for FC Barcelona as a forward or a winger. Considered to be the finest player on Earth‚ Messi has received dozens of trophies and awards. Messi is the perfect attacking player‚ he was completely two-footed‚ a prolific finisher‚ exceptional at dribbling and passing‚ and was a remarkably good tackler for a forward. The Argentine superstar was born on the 24th June 1987 in Rosario‚ Argentina to Jorge Horacio
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Lionel Messi was born on June 24‚ 1987 in Rosario‚ Argentina. He is approximately 170 cm tall and 67 kg. At the moment he is a 21-year-old midfielder playing as number 10 for the Spanish La Liga football club‚ FC Barcelona. Lionel Messi has already become one of the best players in the world and is already being compared to the Argentine legend‚ Diego Maradona‚ even at his young age. Lionel Messi is known to others as having a very unusual way of playing. He is very imaginative when he plays on
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Jahaziel Bonfil COMS 151 Lionel Andrés Messi To inform the class who Lionel Andrés Messi is Thesis statement: Introduction (Short little Clip) (10 sec) Lionel Andrés Messi is a professional soccer player who plays for La Liga in club FC Barcelona and is the captain of the Argentina national team. He is consider to be one of the world greatest soccer player of all time. IV. Preview of main points. I WILL BE TALKING ABOUT HIS LIFE‚ HIS ROAD TO SUCCESS‚ AND HIS ACHIEVEMENTS A.HISTORY -Origin:
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ever to play for FC Barcelona. At the age of 16‚ Messi made his first appearance for FC Barcelona. Messi was born in Rosario‚ Argentina and moved to Spain at the age of 13 where he was offered the chance to train at FC Barcelona’s youth academy. At a young age‚ Messi was diagnosed with hormone deficiency which restricted his growth. Shorter than most of the kids at his age‚ Messi showed great talent and skills which put him in front of many organizations; one of which was Barcelona. Many organizations
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..........................................................................15 4. Analysis of Sponsorship effects: 4.1 Sponsorship as a marketing tool for companies ....................................................17 4.2 Qatar foundation-FC Barcelona sponsorship deal analysis ...................................18 4.3 Sponsorship as an asset for companies ..................................................................22 5. Sponsorship: Is it worth? ......................................
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