Case Study I - Barbie 7 April 2011 This case study will examine five questions affecting the marketing of Barbie. It will consider the environmental factors affecting Barbie‚ a SWOT analysis‚ her position and the implications of it in the BCG Matrix‚ her target market‚ and my strategy if I was product manager of the Barbie line. 1. A number of environmental factors impact Barbie. Regarding the environmental factor of competition‚ Barbie has two major competitors -- dolls from Spin
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In A Barbie World Life’s... In order for a product to be recognised as a “Popular-Culture” they must have four distinguishing characteristics. They are; firstly: being associated with commercial products; second: developing from a local‚ to a national‚ to a global level; thirdly: allowing consumers to have widespread access to it and lastly: constantly changing and evolving. All of which Barbie has shown throughout the years. These changes have been proceeding as with the procession of technology
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Today‚ Barbie is the most popular doll in the world. She is a worldwide fashion muse and pop culture icon for girls all ages. The Barbie doll has been a controversial toy that has changed over the years. These changes have been due to changing fashions‚ careers‚ interests and beliefs over the decade’s occupations‚ and ethnicity has been very obvious over the years but even her face and body has changed. But‚ since the beginning of time‚ toys have been an indicator of the way society behaves‚ and
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“I’m a Barbie girl‚ in the Barbie world Life in plastic‚ its fantastic! You can brush my hair; undress me everywhere Imagination‚ life is your creation.”- Aqua It’s a life in plastic. She has a family‚ pets‚ a boyfriend‚ a profession‚ and various outfits. It’s what most young girls grow up with. Their very first doll can make a difference in one’s life. The Barbie doll from the early adolescents’ experiences with‚ and views of‚ Barbie article states that‚ “it is one of the most successful
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Society’s Whims Are NOT To Be Fulfilled In the poem “Barbie Doll‚” author Marge Piercy utilizes four well-developed stanzas to depict a scornful view of American society. Applicable to all time periods‚ “Barbie Doll” narrates the short-lived life of a young girl despised by society for her appearance. Barbie Doll is like a fairytale‚ full of plasticity‚ fakeness‚ and fantasy. However‚ unlike a fairytale‚ “Barbie Doll” ends with society applauding the funeral of a princess that was torn apart
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In Marge Piercy’s poem “Barbie Doll‚” a narrator tells the story of a young girl and her struggles to accept herself as she succumbs to bullying. In the poem‚ there are many examples of literary devices. Among the literary devices‚ denotation and connotation are used often. Denotation‚ or a literal meaning of a word or phrase is exemplified in the line “she was healthy‚ tested intelligent” (line 7). This line truly has only one meaning and the words can be taken in a literal context. The line is
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short story Barbie-Q written Sandra Cisneros there you wouldn’t automatically think the sock dress had a bigger meaning to it‚ but actually it represents that no matter how little the young girl had she was grateful for what she was fortunate enough to have. Now if you took this symbol and this story and placed it into the twenty-first century you would get a whole other interpretation. Kids these days always want more no matter how much you give them. If you gave a little girl a barbie with no dress
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Society’s Expectations on Women The poem‚ “Barbie Doll”‚ by Marge Piercy‚ is about a normal “girlchild” who gets criticized by society for not looking like a perfect doll. She changes herself to fit society’s expectations just to fit in‚ but only in the end does society see her as “pretty”. Piercy’s purpose of the poem is to show how society has appalling expectations of how women show look and act. Imagery‚ irony‚ and tone are terms that show how vile society’s expectations are. Imagery helps the
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“Barbie Doll” In the poem “Barbie Doll” by Marge Piercy the struggle many young girl nowadays face is portrayed. We are introduced to a girl who hates herself due to her physical appearance. She lives her life trying to achieve the perfect look‚ the one that society will approve of. For girls growing up is always harder‚ since we are young we are introduced to Barbie world. A world where you must be beautiful to fit in. We are taught that in order to be happy we must have a perfect body‚ perfect
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English 112 10/12/11 Pain Is Beauty‚ Beauty Is Pain The poem‚ “Barbie Doll‚” by Marge Piercy‚ implicitly criticizes the way that women are mixed into stereotypical roles from the time they are young. This poem makes it clear this standard of perfection is impossible to achieve--at least not while one is alive--and starts with something relatively careless at a young age‚ a Barbie doll. The Barbie doll‚ one of the best-selling “toys” of all time‚ has become an icon of U.S. culture for the
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