Case Study I - Barbie 7 April 2011 This case study will examine five questions affecting the marketing of Barbie. It will consider the environmental factors affecting Barbie‚ a SWOT analysis‚ her position and the implications of it in the BCG Matrix‚ her target market‚ and my strategy if I was product manager of the Barbie line. 1. A number of environmental factors impact Barbie. Regarding the environmental factor of competition‚ Barbie has two major competitors -- dolls from Spin Master
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Barbie: Should the Doll be Modified? Jordan Sidebottom ENGL 1302 Professor Baggaley February 3‚ 2014 Sidebottom 1 Jordan Sidebottom ENGL 1302 Professor Baggaley February 3‚ 2014 Barbie: Should the Doll be Modified? Since Barbie was first launched by Mattel in 1959 over 10 million have been sold. “Somewhere in the world‚ a Barbie is sold ever half-second”(Dittmar‚ Halliwell‚ and Ive). Out of all Mattel profits‚ Barbie makes up approximately
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The Barbie Effect As a parent‚ giving your little girl the Barbie doll that she has always wanted for her fifth birthday seems like a harmless gesture at the time‚ but what most parents don’t realize is that Barbie often effects the way a young girl perceives her body. What many parents don’t think about is that when these young girls are playing with their brand new Barbie doll‚ their brain is registering everything about that doll. How popular and perfect she is‚ so naturally
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Informative Speech: Barbie With more than 150 careers on her resume she has worked as a Nurse‚ lifeguard‚ dance teacher and even astronaut. Her popularity has spread throughout the world for decades. She is beautiful‚ talented and every little girl has yearned to have her. Who is this woman you may ask? Her name is Barbie. I will be speaking about the History‚ popularity‚ and controversies of the Barbie doll. The Barbie doll was invented by a woman named Ruth Handler in 1959. Ruth had a daughter
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Programs‚ without the prior written permission of the publishers‚ NxLeveL™ Training Network‚ University of Colorado at Denver‚ Campus Box 128‚ P.O. Box 173364‚ Denver‚ Colorado 80217-3364 Phone: 800-8739378 Fax: 303-556-6651 SEASONS DOLLS Ò...the cloth doll for all the Seasons in your lifeÓ 111 East 1st Street D al l y ‚ Wy omi ng 00007 (000) 555-9999 Shelly Artiste owner Date: January 16‚ 1998 About this Sample Entrepreneur Business Plan: The following sample NxLeveLª Entrepreneur
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Evening Informative Outline Deborah Cooper The History of Barbie and How Profitable Collecting Her Can Be Speech Goal: I want my audience to know how Barbie came to be‚ and how collecting the different types can be profitable. Introduction Hook: I’m a Barbie girl‚ in a Barbie world. Life is plastic. It’s fantastic! Credibility: My name is Debbie Cooper‚ and I am a Barbie Collector. Thesis: Knowing the history behind what you collect‚ makes it even more
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Runaway Dolls Book Report The Runaway Dolls is a book about two dolls that are best friends. Their names are Annabelle Doll and Tiffany Funcraft. When their owners‚ the Palmers‚ leave for vacation the dolls decide to go exploring. They discover a mysterious package that arrived addressed to the Palmer’s great grandfather from more than one hundred years ago. When Annabelle and Tiffany go to visit the package‚ they hear a little voice coming out of the box. They think there is a doll inside
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Mattel’s Barbie Industry Analysis Mandy Hope April 4‚ 2011 Every second 2.5 Barbie dolls are sold. This contributes to sales of more than $1.5 billion U.S. annually‚ making Mattel’s Barbie the most successful doll in history. By the year 2000‚ Barbie and all accessories had become more than half of Mattel’s toy sales. Despite several other companies promoting Barbie-like dolls‚ their management showed little fear. All believed that the American public was so engrained with the brand and
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skinny and beautiful as Barbie? Children go through a stage in their life when they are constantly worrying about what they look like‚ how much they weigh compared to others. Barbie helped sustain this negative attitude with the boys and girls. Young girls look up to the barbie doll wanting to be her when they were older and not realizing that she is not a realistic image. The children suffering or who has suffered down this path could be avoiding this path. You don’t need barbie as a toy at any point
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I’m a Barbie girl‚ in a Barbie world. Life is plastic. It’s fantastic! My name is Debbie Cooper‚ and I am a Barbie Collector. What little girl didn’t grow up playing with a Barbie doll? Well many of you may not know that Barbie was‚ in fact‚ an actual person. The original Barbie’s name was Barbara Handler (nicknamed Barbie). One day Barbie’s mother‚ Ruth‚ watch her daughter & friends play with paper cutouts of women‚ which were very popular at the time. Ruth realized all the dolls on the
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