Barbie: The American Girl Goes Global Barbie which is produced by Mattle is the most known and successful baby doll all around the world. So there is a reason underlying this success. Firstly‚ Mattel’s global marketing strategy involves adapting fashion trends and cultural differences to its product. Since‚ Barbie has been successfully adapted to cultural differences in the United States‚ Mattel tried to adopt a regiocentric approach for Western European market. However‚ Mattel improved a
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“Come on Barbie lets go party”‚ goes the popular song by Aqua‚ a song that is loved by many but when listened to carefully this song has some very demeaning messages towards Barbie. “I’m a blonde single girl in the fantasy world‚” is a message that many people claim her to be‚ living in a fantasy world. Unfortunately too many girls young and old want to follow in her footsteps. Barbie is indeed a negative public icon. Not only is she a negative influence towards young girls but she also promotes
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Mattel’s Barbie Industry Analysis Mandy Hope April 4‚ 2011 Every second 2.5 Barbie dolls are sold. This contributes to sales of more than $1.5 billion U.S. annually‚ making Mattel’s Barbie the most successful doll in history. By the year 2000‚ Barbie and all accessories had become more than half of Mattel’s toy sales. Despite several other companies promoting Barbie-like dolls‚ their management showed little fear. All believed that the American public was so engrained with the brand and
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A Woman’s Place in Society In Marge Piercy’s poem‚ “Barbie Doll‚” the title carries a lot of meaning because a Barbie doll has long been an icon in society. Although it is a children’s toy‚ a Barbie doll exemplifies a woman with a perfect body exonerating beauty. This poem portrays a summary of a life since birth to the end of life at a funeral. The protagonist never had a chance to live her life to the fullest because she was always trying to please others and wanted to be accepted. She
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When a child is young‚ their minds are still growing and their personality is starting to come together. However‚ there are certain pressures that a toy can put on a child. For instance‚ in the poem "Barbie Doll" the author starts off by describing the toy doll. How barbie dolls cook‚ clean‚ and take care of the babies. Then the owner of the doll grows up to be a normal girl‚ but when puberty hits and the girl starts changing‚ she is criticized for her big nose and fat legs. Everyday since‚ she has
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What toy has everything anyone could ever ask for? (Pause for 2 seconds) If you are thinking of Barbie‚ then you are correct. Barbie was my favorite toy as a child and it still is for many little girls today. Today‚ I am going to talk about how Barbie was designed‚ how she has changed over the years‚ and how Barbie affects American culture. Here is Barbie’s story. In 1930‚ a young girl fell in love with a boy. The girl had high hopes of going off to college to become a success woman with a
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Barbie: The American Girl Goes Global 1. Describe Mattel’s global marketing strategy for Barbie and assess its success. Mattel pushed Barbie in to Global market by adapting fashion and culture trends to it product. Difficulties for Mattel to enter global market are culture‚ barriers and competitors. Mattel faced problem in the Middle East about religious and social grounds. Parents and religious leaders think Barbie is odd with their culture value and Arab girl’s reality is different from Barbie
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everyone else and look their best. There has been many controversial issues about the impact of the Barbie doll. In 1945‚ Barbie was founded by Ruth and Elliot Handler of Mattel Creations. The idea of Barbie was inspired by Ruth’s daughter who grew up playing with paper dolls. After many years of trial and error‚ on the making of the perfect Barbie‚ Ruth finally introduced the first‚ ever made Barbie doll. Barbie had a thin waist‚ big bust‚ pretty hair‚ and often wore a lot of makeup. Some parents may not
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Barbie A Popular Culture focus study A popular culture is a shared set of practices and benefits that have attained global acceptance‚ and which can be normally characterised by: being associated with commercial products; developing from a local to a national to a global level; allowing consumers to have widespread access to it and; is constantly changing and evolving. As a focus study‚ it is seen that Barbie inherently displays such characteristics‚ and is therefore a legitimate popular
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[pic] [pic] [pic] Living in a Barbie World I am a Barbie Girl living in a Barbie world‚ a culture defined by physical perfection. I understand my generation’s obsession with physical perfection‚ just look our idols and role models‚ Brittany Spears‚ Jennifer Lopez‚ Jessica Simpson‚ Barbie Dolls by definition‚ no matter if designed by birth or surgery. However‚ I question how and why did a generation before me have such an obsession with a doll culture representing
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