[18] Mattel said that the waist of the Barbie doll was made small because the waistbands of her clothes‚ along with their seams‚ snaps‚ and zippers‚ added bulk to her figure.[19] In 1997‚ Barbie’s body mold was redesigned and given a wider waist‚ with Mattel saying that this would make the doll better suited to contemporary fashion designs.[20][21] "Colored Francie" made her debut in 1967‚ and she is sometimes described as the first African American Barbie doll. However‚ she was produced using the
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Barbie®: Mattel Corporation ‘I’m a blonde bimbo girl‚ in a fantasy world.....Life in plastic. It’s fantastic.’ (Aqua) Barbie was born in 1959 but she has never aged because she is a doll. To date over 1 billion Barbies have been sold by the US company that own her - Mattel Corporation. Ruth Handler‚ who founded the company along with her husband‚ Elliot‚ modelled the doll on an 11½ inch plastic German toy called Lilli sold to adult men. She named the adapted doll after her daughter‚ Barbara
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The perception and marketing strategy Perception is the human brain whole reflect about the stimulus various attributes and each part. The perceptual process can be divided into revealed‚ pay attention to and understand the three stages. Products‚ advertising‚ packaging and marketing stimulation will influence consumers behavior only when their brains produce perception.Understand consumers’ perception process‚ can help company to better grasp the consumer psychology‚ can help enterprises to better
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financial‚ media‚ chemicals and ship building throughout the 1970’s. In the late 1960s‚ Samsung Group entered into the electronics industry. It formed several electronics-related divisions‚ such as Samsung Electro-Mechanics Co.‚ Samsung Corning Co.‚ and Samsung Semiconductor & Telecommunications Co.‚In 1969‚ Samsung Electronics was established producing what Samsung is most famous for‚ Televisions‚ Mobile Phones (throughout 90’s)‚ Radio’s‚ Computer components and other electronics devices and
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Fund (UNICEF)‚ through the Department of Social Welfare and Development (DSWD)‚ will extend financial assistance to beneficiaries of the Pantawid Pamilyang Pilipino Program (4Ps) in Eastern Samar who were worst affected by super Typhoon Haiyan/Yolanda. UNICEF’s Unconditional Cash Transfer (UCT) program will benefit 5‚801 4Ps households in Eastern Samar‚ namely the municipalities of Guiuan‚ Hernani‚ Mercedes‚ Balangkayan and Salcedo. The identified beneficiaries come from vulnerable households who
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The Times 100 Business case studies ‘Creating a winning marketing mix’. Available from www.thetimes100.co.uk The article discusses how JD sports‚ the Britain’s leading sportswear retailer uses the ‘4Ps’ to outgrow itself. 4Ps includes ‘product’‚ a good or service’s function and feature. JD works with suppliers worldwide to create their own-brand products. ‘Price’ can be the money that costs to manufacture or create the products. It can also be the profit that products bring. JD buys a large
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Canon Product Decisions The term "product" refers to tangible‚ physical products as well as services. Here are some examples of the product decisions to be made: • Brand name – Canon • Functionality - Digital Single-Lens-Reflex Camera • Styling – Sleek‚ Rounded & Modern Looking • Quality – Great camera; fast‚ feature-packed‚ and with excellent photo and video quality: Very Good to Excellent quality for a prosumer digital SLR • Safety – Weather Seal‚ Safety-Shift Possible‚ Environmental Parameter
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Product For years‚ Apple was considered as a computer manufacturer that creates products aimed at individuals who are “different‚ hip and imaginative. Both Apple’s computers and the brand name itself are successfully marketed all around the world. In recent years‚ Apple diversified it product mix by introducing new line of products to keep up with the competitive consumer electronics market. The iPod‚ a portable music player was the first product range that was launched to compete in the portable
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4Ps Case Study 4Ps (Price‚ Place‚ Promotion and Product) model is a useful tool for companies to plan and implement market strategies‚ after analyzing by 4Ps model‚ companies would have a better way to plan what or who is their target market‚ what is their obstacle and what they should do. Here is the simple graph of 4Ps model. Case – McDonald’s McDonald’s is world-famous. One of the key reasons is that it has great Market strategy. How can it have such a great plan? In this part we’ll discuss
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Please discuss the term strategy and the importance of the “4p´s” for marketing strategy. Generally strategy comes from the Greek word “strategos” (general)‚ a person who used to be the military general of a city-state and who used to be responsible for creating a plan and put it into action (xxxxxx). Due to the fact that terms and expressions were consequently changing over centuries‚ it can be really hard to find in the current climate a ?proper? definition‚ which describes exactly the term
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