"Banyan tree holdings analysis" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 2 of 50 - About 500 Essays
  • Good Essays

    Banyan Tree Branding

    • 4074 Words
    • 17 Pages

    Banyan Tree Update Information Graeat Article on Branding Banyan Tree http://www.slideshare.net/sonising/01-banyan-tree-hotels-and-resorts Banyan Powerpoint Presentation – Developing a Powerful Service Brand * Factors behind expansion success 1. Choice of target segment 2. Positioning and branding strategy 3. Product/service design and delivery 4. Aggressive internal marketing 5. Winning the support of local communities and public interest groups 6. Pioneer status:

    Premium Brand Brand equity United Arab Emirates

    • 4074 Words
    • 17 Pages
    Good Essays
  • Powerful Essays

    resources have been identified in helping Banyan Tree (BT) achieve strategic competitiveness and above-average returns. The analysis is summarized in the below table. Resources | Valuable? | Rare? | Inimitable? | Non-substitutable? | 1. Brand | Yes – BT has successfully tapped into its target market segment because of its strategic brand positioning and image. | Yes – The only resort targeting the luxury premium market then‚ its differentiating “Banyan Tree experience” leads consumers to choose BT

    Premium Brand Target market Brand management

    • 1285 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Leaves of the Banyan Tree

    • 1355 Words
    • 6 Pages

    A focal issue in Albert Wendt’s novel Leaves of the Banyan Tree is the influence of Christianity on Samoan culture. Leaves of the Banyan Tree opens in the small village of Sapepe during the 1930s. Traditional Samoan culture is on the decline and according to Sefrosa Carroll’s article “Weaving New Spaces: Christological Perspectives from Oceania (Pacific) and the Oceanic Diaspora” “western theologies” are the primary reason. The “papalagi” have intertwined their western values‚ particularly capitalism

    Premium

    • 1355 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    A brand synonymous with private villas‚ tropical garden spas‚ and retail galleries promoting traditional craft‚ Banyan Tree Hotels and Resorts received its first guest in 1994 in Phuket‚ Thailand. Since then‚ it had grown into a leading manager and developer of niche and premium resorts‚ hotels and spas in Asia Pacific. Despite having minimal advertising‚ Banyan Tree achieved global exposure and a high level of brand awareness through the company’s public relations and global marketing programs.

    Premium Social responsibility Corporate social responsibility Hotel

    • 525 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Banyan Tree Report 1

    • 5727 Words
    • 33 Pages

    ……………………………………………………..…………...... 4. External Environment Analysis .......................................................................................3 4.1 PEST Analysis .........................................................................................................3 4.2 Industry Analysis .....................................................................................................5 4.3. Five Porters ………………………………………………………………………6 4.3 Competitor Analysis ........................................

    Premium Brand Marketing Strategic management

    • 5727 Words
    • 33 Pages
    Powerful Essays
  • Good Essays

    2/9/2012 Table of Content Company Background SWOT Marketing Mix Main factors of Banyan Tree’s Success Brand & Communications Strategies Brand Portfolio Social responsibility Potential problem from new market: Americas‚ Europe‚ and the Middle East Company Background Established in early 1994 by Ho Kwon Ping & his wife Clarie Chang Operate in the boutique resort‚ residences and spa industry and provide naturally-luxurious‚ ecological‚ culture-sensitive experiences. Manage 25 resorts and hotels

    Premium Brand Brand management Brand equity

    • 3144 Words
    • 13 Pages
    Good Essays
  • Powerful Essays

    former journalist) The first Banyan Tree Property opened in 1994 in Phuket The resorts were designed to blend into the natural environment Dedicated to preserving the environment‚ the Banyan Tree has received over 250 awards and accolades. Goal: is to become one of the top 2 or 3. PROBLEM STATEMENT Rapid Expansion Limited labor/ infrastructure Dilution of the brand Over-expansion of the brand Exclusivity becomes dampened because of potential lowering of service. ANALYSIS COMPETITIVE ADVANTAGE AND

    Premium Brand Branding Brand management

    • 1209 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Banyan Tree Case Study

    • 1005 Words
    • 5 Pages

    AB3601 Strategic management | Banyan Tree Resorts & Hotels | Critical Thinking Assignment | | Zhong Yicen | U1110421ASeminar Group 7Instructor: Professor Wan Chew Yoong | I‚ Zhong Yicen‚ declare that this assignment is my own work‚ unless otherwise referenced‚ as defined by the NTU policy on plagiarism. I have read the NTU Honour Code and Pledge. http://www.ntu.edu.sg/home/yclai/ Signed…………Zhong

    Premium Hotel Marketing Target market

    • 1005 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Banyan Tree Case Study

    • 2546 Words
    • 11 Pages

    Executive Summary Banyan Tree offers a unique experience with its hotel and spa experiences in the South East Asian region. Labeling itself as an aspirational brand‚ the company was established by the Ho family in 1992 and has boasted a gross profit of $52.1 million in 2006. Its superior branding‚ excellent corporate social responsibility practices and its careful investment and expansion strategies attribute to its success. As the company goes public it faces the new possibilities‚ offered through

    Premium Brand Trademark Branding

    • 2546 Words
    • 11 Pages
    Good Essays
  • Good Essays

    Banyan Tree Case Study

    • 1369 Words
    • 6 Pages

    Which central issues and challenges are/had Banyan Tree Holdings facing/faced? Marketing Brand communication Originally the Banyan Tree Holding was trying to become known and considered in the market‚ but in the near future they had to stop with it because of the financial situation. The marketing part covered 7% of all revenues from the whole budget. 60% were apportioned for trade and 40% apportioned for consumer promotions. Communication was based on the third side support and authorization‚ word-of-mouth

    Premium Hotel Hotel Destination hotel

    • 1369 Words
    • 6 Pages
    Good Essays
Page 1 2 3 4 5 6 7 8 9 50