technology‚ to maximize customer value? e-business is more than just buying and selling of products and services through the means of digital media. Whereas e-commerce concentrates on buying and selling‚ e-business encompasses e-commerce and a whole lot more. For example‚ e-business includes both front – and back-office applications that form the engine for modern business. e-business is redefining old business models through the aid of technology‚ to maximize customer value. e-business is the
Premium Customer relationship management Sales Marketing
Customer Relationship Management Healthy Pets has decided that we are in need of Customer Relationship Management (CRM) software for our growing company. Since our customer base is growing and it is hard to remember all of our customers. Healthy Pets knows that with a decent CRM product‚ we can keep all of our customer’s information in one place letting our computer handle the tasks of remembering information about our clients. CRM allows Healthy Pets to use the benefit of technology to build our
Premium Marketing Customer service Customer relationship management
Dynamics CRM can reduce time required to learn how to use the software. Force.com has a proven real-time integration system that can work well with on-premise applications from Microsoft‚ Oracle‚ and SAP. The changes in technology today has proven to customers that internet based software is the way to go. Chief Executive‚ Mark Benioff states that Salesforce.com has focused on selling programs that perform specific tasks on a PC or handheld computer. (HAMM‚ 2007) By establishing an external cloud services
Premium Customer relationship management
Defining CRM Customer relationship management in its broadest sense simply means managing all customer interactions. In practice‚ this requires using information about your customers and prospects to more effectively interact with your customers in all stages of your relationship with them. We refer to these stages as the customer life cycle. The customer life cycle has three stages: ■ Acquiring customers ■ Increasing the value of customers ■ Retaining good customers It is a concept of understanding
Premium Customer relationship management Marketing
SUMMER TRAINING REPORT SUBMITTED TOWARDS THE PARTIAL FULFILLMENT OF POST GRADUATE DEGREE IN MASTER OF BUSINESS ADMINISTRATION Project Report On WORKING ANALYSIS & CUSTOMER RELATIONSHIP Of NATIONALIZED BANK [pic] SUBMITTED BY: SAPNA JAISWANI_ MBA (2007-2009) SCHOOL OF MANAGEMENT LAXMI NARAYAN COLLEGE OF TECHNOLOGY BHOPAL (M.P.) SUMMER TRAINING REPORT SUBMITTED TOWARDS THE PARTIAL FULFILLMENT OF POST GRADUATE DEGREE IN MASTER OF BUSINESS ADMINISTRATION |[pic]
Premium Kotak Mahindra Bank Customer relationship management
CUSTOMER RELATIONSHIPS AND THEIR IMPACT ON THE ORGANISATION The first and more conventional approach is the transactional marketing‚ based on the single sales. In this case Innocent doesn’t have any contact with the customers more than the simple purchase. It occurs when the customer doesn’t want to undertake any long-term relationship‚ either because he doesn’t feel tied with the brand values or for his sporadic purchase behaviour. In this situation‚ the customer is more focused on the product
Premium Marketing Customer relationship management
Applications 37 (2010) 5259–5264 Contents lists available at ScienceDirect Expert Systems with Applications journal homepage: www.elsevier.com/locate/eswa Cluster analysis using data mining approach to develop CRM methodology to assess the customer loyalty Seyed Mohammad Seyed Hosseini *‚ Anahita Maleki‚ Mohammad Reza Gholamian Industrial Engineering Department‚ Iran University of Science and Technology‚ Tehran‚ Iran a r t i c l e i n f o a b s t r a c t Data mining (DM) methodology
Premium Marketing Customer relationship management
Information System and Management Strategy of Customer Relationship Management Zhong-hong Sun 1 The Computer Center‚ Lu Dong University‚264025‚Yantai sun_zhonghong@sina.com Abstract This report explores CRM’ s implication on information‚ business strategy‚ as well as an issue which will influence successful implementation of CRM . Furthermore‚ this report analyzes factors which will barrier or promote information flow within organization. Through facilitating information flow across organization
Premium Knowledge management Customer relationship management Management
Harrah’s Entertainment Case Questions 1. Discuss briefly the factors that drove Harrah’s customer relationship strategy. 2. Discuss briefly the integration between Harrah’s patron database and the marketing workbench. 3. Discuss briefly whether Harrah’s business and IT strategies were aligned‚ and what factors contributed to or detracted from achieving alignment. 4. Does Harrah’s have a sustainable competitive advantage? Can other companies duplicate what Harrah’s has done? 5. What are
Premium Customer relationship management Cost Marketing
become a trusted advocate of the individual and the community. • We build our business around the customer‚ and motivate our people to get the right results for our customers and partners. • In making decisions we always take into account our customers’ views and put ourselves in their position. • We welcome and encourage involvement in decision-making processes by our customers and partners. • We will be ’easy to do business with.
Premium Customer relationship management Customer service Human resource management