Marketing Strategy Group - 6 PRESENTATION OVER VIEW • Overview of Biscuit Industry in India • Porter’s Model • About Parle • Parle Products • Parle SWOT analysis • About Parle G Biscuit • Parle G - Future Challenges • Our Suggestions Introduction on Biscuit Industry •Biscuits market in India : Rs 9‚000-crore (Rs 90-billion) • Annual growth rate of Biscuit Industry as follows: % Growth 18 16 14 12 10 8 6 4 2 0 2003-04 2004-05 2005-06 % Growth 2006-07 2007-08 Yr. 2008….exemption 14 –
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Aflak Se Ata Hai Nalon Ka Jawab Akhir Karte Hain Khitab Akhir‚ Uthte Hain Hijab Akhir From the heavens comes an answer to our long cries at last: The heavens break their silence‚ the curtains rise at last! Ahwal-e-Mohabbat Mein Kuch Farq Nahin Aesa Souz-o-Tab-o-Taab Awwal‚ Souz-o-Tab-o-Taab Akhir Little of change love’s fortunes inherit: born in anguish And fire‚ in fire and anguish its end it buys at last. Main Tujh Ko Batata Hun‚ Taqdeer-e-Umam Kya Hai Shamsheer-o-Sanaa Awwal‚
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Marketing Strategies for Green Business for sustainable future Presented by‚ V. ARAVIND K. M. UDAY RAJ MARKETING STRATEGIES FOR GREEN BUSINESS FOR SUSTAINABLE FUTURE There is always a better strategy than the one you have; you just haven’t thought of it yet -Sir Winston Churchill‚ Former British Prime Minister ABSTRACT For almost half a century‚ environmentalists have been advocating for big businesses to incorporate sustainability principles into their practices. Yet even ten years ago‚ it
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EXECUTIVE SUMMARY Nescafe is looking to attract and retain a young and enthusiastic individuals Market. Nescafé at the same time is targeting young female market too which it feels potentially very strong in terms of coffee in Pakistan . These potential consumers are urban based‚ and are not price sensitive when purchasing coffee but never the less still take it into account. They currently favor café coffee and do not frequently purchase instant coffee. Nescafe is looking
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Market Summary: Past‚ present‚ and future Café Najjar was established in Lebanon to satisfy the local consumption with coffee its production was with high quality so it was consumed with high percentages. Then the production becomes more efficiently and the products were exported to the world. By using the new technique‚ Café Najjar is the first in the world to exceed the limits of traditional coffee producing‚ thus reaching the ultimate in production of oriental coffee‚ which includes Lebanese
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TUTORIAL 1 Fundamentals 1. An inductive load consisting of R and X in series feeding from a 2400-Vrms supply absorbs 288 kW at a lagging power factor of 0.8. Determine R and X. 2. An inductive load consisting of R and X in parallel feeding from a 2400-Vrms supply absorbs 288 kW at a lagging power factor of 0.8. Determine R and X. 3. Two loads connected in parallel are supplied from a single-phase 240-Vrms source. The two loads draw a total real power of 400 kW at a power factor of 0.8 lagging
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Ma.Carmela S.D. Amedo EED 1Y2-1 PSED 2 CHARACTERISTICS OF FILIPINO PRE-SCHOOL CHILDREN: Just as infant and toddler classrooms are designed to meet the special needs of very young children‚ preschool classrooms must take into account the social‚ emotional‚ and intellectual characteristics of 3-‚ 4-‚ and 5-year-olds and the cultural backgrounds of these children. Consider the following: 1. The preschool child appreciates a beautiful classroom. The preschool classroom should be inviting
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organization’s mission‚ their ideas‚ their programs‚ and their services. In a world where everyone is inundated with information‚ a strong image is the key to community awareness. Developing and maintaining a visible and credible identity through marketing will increase local support for your organization. Promise or pay operates with that support and recognition will automatically come to a good cause. Unfortunately‚ this is a false premise. Even the best of programs will fade into obscurity unless
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Marketing strategy Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered around the key concept that customer satisfaction is the main goal. Marketing strategy is a method of focusing an organization ’s energies and resources on a course of action which can lead to increased sales and dominance of a targeted market
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Team : Hetong Xu; Jin Liu; Jieqi Jin. Blue Ocean Strategy 1. What is a blue ocean strategy? What is a red ocean strategy? Explain these from the perspective of company‚ competition‚ costs‚ and markets. Blue ocean strategy‚ as a business method‚ is about company creating a new market or industry where there is no competitor. Companies play not by traditional rules‚ never use the competition as a benchmark. They could ether create greater value for customers at a higher cost or create reasonable
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