BALLY TOTAL FITNESS GROUP 2 PRESENTATION BALLY TOTTAL FITNESS CLUB • INITIALLY A GAMBLING EQUIPMENT COMPANY‚ BALLY TOTAL FITNESS HAS GROWN TO BECOME A LEADING FIRM IN THE U.S. HEALTH CLUB INDUSTRY. IT HAS GROWN ITS REVENUE OVER THE YEARS TO $954 MILLION IN 2003. • BALLY STARTED ITS ROOTS IN THE HEALTH AND TENNIS CORPORATION BY BUYING AILING GYMS IN 1962 AND LATER IN 1990’S DIVERSIFIED AND RECHRISTENED TO BALLY ENTERTAINMENT IS THE HEALTH CLUB INDUSTRY STRUCTURALLY ATTRACTIVE OR UNATTRACTIVE?
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In your document‚ analyze and explain using ANY OR ALL models/material from the course: a) What are the most important strategic issues that Bally Total Fitness is facing? Strategic assumptions * Health clubs would become more diverse as they catered to certain demographics or created niches for themselves. The next great bonanza has to be the kids”‚ baby boomers another “bonanza market” * The market will continue growing due to the concern about the health and well-being. SWOT
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Bally Total Fitness Marketing Audit Bally Total Fitness is the largest‚ and only nationwide‚ commercial operator of fitness centers. Bally’s has approximately four million members and 420 facilities across the United States and around the globe. (ballyfitness.com‚ 2004) A marketing audit was performed on the company in order to assess their total marketing program to see what was and was not working to increase business. The following will summarize key findings of environmental aspects and
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Bally Total Fitness Bally Total Fitness started with a different competitive strategy than they currently have. Bally began with a differentiation competitive strategy. Bally would sign clients to a 36 month contract‚ charge an initiation fee between 49 and 99 dollars‚ and then charge a monthly membership fee between 19 and 39 dollars. Bally’s differentiation strategy worked early on because of them being the US leader in the membership fitness industry. Also‚ Bally could charge a premium and sign
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Bally Totally Fitness Case Study 1. What is this case about ? This case presents a case analysis concerning Bally Total Fitness a leading US health club operator. It focuses on Bally’s competitive challenges financial difficulties and implementation plan. It gives us a presentation of Bally’s history and its current situation from a leading firm to the difficulties faced last couple of years (Stock price collapsed and competition intensified); it also provides us a market analysis of the U.S club
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Bally total fitness originated as an average health and tennis club in 1962. Who would have thought they would be where they are today. Like many other major companies sometimes it pays to be in the right place at the right time. Today they are one of the major companies in a 14 billion dollar health club industry. "They are the third biggest health care chain behind Curves for women and the YMCA".Currently they have around four million members and 420 facilities. They currently have operations in
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1. Summarize the type of work you were involved in‚ interactions you had with work colleagues‚ etc. My internship at Marcel’s Total Fitness is very perfect‚ touching all aspects of a well formulated strength and conditioning training program. I chose this Marcel’s Total Fitness and Athletics because it is attracting me‚ and it is very well structured. I got opportunity to do an internship and I learned a lot the people I worked with the different cultures I interacted with and really opened my mind
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Speech Scope of the 1980’s During the 1980’s‚ the South African government was under immense pressure. Both internally due to an increase in resistance‚ as well externally due to an intensification of international pressure through sanctions and various campaigns. In order to combat this‚ the government introduced a policy of “Total Onslaught - Total Strategy.” This policy introduced a number of reforms in the hope of winning the support of non-white South African’s in an attempt to undermine
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I. Background/Issues and Concern Rosemary Worth was talking about the consequences of a theft that had recently occurred at the business she owned‚ Private Fitness‚ LLC. Private Fitness is a small health club located in Rancho Palos Verdes‚ California‚ an upscale community located in the Los Angeles Area. As manager of the business‚ Rosemary hired Kate Hoffman‚ one of the instructors and a long-time friend. Kate’s primary tasks included marketing‚ facility upkeep‚ scheduling of appointments‚
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Industry/market Industry: How many fitness centers? What’s their revenues? Profit margins? Is it growing? Concentrated or not? Market: PMB‚ attendance‚ consumer spending‚ Statistics Canada (average spending) General Trends: Growing? Health trends? Key Competitors: other popular gyms in the area (Nautilus‚ Progym‚ energy cardio) The Fitness Market The fitness market is very large and keeps growing. This market is targeted at anyone who wants to be in shape and is looking to live
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